Friendbuy vs Superfiliate
We give Friendbuy a 2.0 GPA and Superfiliate a 2.2, out of 4.0. Friendbuy grades higher on value for money. Superfiliate grades higher on the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Superfiliate
Creator, affiliate and referral programs for Shopify brands
Free trial · from $1,500/mo
How we grade them
| 2.0GPAFriendbuyFair | 2.2GPASuperfiliateFair | |
|---|---|---|
| Value for money | CNo prices are published: the pricing address leads to the homepage, and Friendbuy asks you to book a demo. So there's no monthly figure for a business whose affiliates bring in $5,000, and with nothing to compare, it sits at C. | FGraded on a store whose affiliates bring in $5,000 a month: Tier 1 is $1,500 plus 3% of that ($150), so $1,650 a month, with no yearly price. That's about a third of what the affiliates sell. Even against the Shopify creator apps it's listed with, it's far dearer than any with a published price. |
| Free plan and trial | FNothing free: no free plan, no free trial and no self-serve sign-up on the website. | CNo free plan, but the Shopify App Store listing shows a 21-day free trial on every tier. Whether it wants a card, the listing doesn't say. |
| Features | BReferrals with rewards held until checks pass, loyalty with VIP tiers, receipt scanning and wallet passes, and creator programs with tracked links, codes and automatic commissions. Benchmarks and an MCP server too. It covers the whole job. | AAffiliates, creators, ambassadors and referring customers each get a cobranded page with their own codes, plus gifting, social listening, TikTok Shop collabs and payouts with tax filings done. Launching Meta Partnership Ads from inside it is something no other tool here lists. |
| Ease of use | CNo rating on record. Shopify is a one-click install, but it's sold through a demo, and Adobe Commerce and commercetools stores connect by script, tag manager or API. | CNo App Store rating on record. It installs on Shopify, but there are programs, gifting, outreach automations and ad access to set up before it earns its fee. |
| Platforms and integrations | BWeb, with Shopify, Adobe Commerce, Salesforce Commerce Cloud, Klaviyo, Attentive, Braze, Recharge and Segment, plus an API. No desktop or phone app, which an A needs. | BWeb, as a Shopify app, with Klaviyo, Attentive, Postscript, ReCharge, Triple Whale, TikTok Shop and PayPal. It names no store platform other than Shopify, and there's no desktop or phone app, which an A needs. |
| Best for | referral and loyalty programs for big brands | creator and affiliate programs for big Shopify brands |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Friendbuy and Superfiliate. How we grade
Where they differ
- Superfiliate also covers reports.
In commonWebAffiliate trackingPartner payouts
At a glance
| Friendbuy | Superfiliate | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $1,500 per month |
| Free plan | None | None |
| Free trial | None listed | 21-day free trial, as shown on the Shopify App Store listing |
| Web | ||
| Made by | Friendbuy | Superfiliate Inc. |
| Price read from | Not confirmed | apps.shopify.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Friendbuy
- Consumer brands running referral, loyalty and creator programs together
- Subscription, finance and hospitality businesses with custom reward rules
- Larger Shopify Plus stores with several stores, languages or currencies
Superfiliate
- Shopify brands running influencer, affiliate and referral programs together
- Teams that seed products to creators and reuse their content in Meta ads
- Brands selling through TikTok Shop with creator collaborations
Worth knowing
Friendbuy
- No prices are published: the pricing address leads to the homepage, and Friendbuy asks buyers to book a demo or meeting.
- No free trial or self-serve signup is offered on the website.
- Adobe Commerce and commercetools stores connect through JavaScript, a tag manager or the API, not an installed app.
Superfiliate
- On top of the monthly fee, the Shopify listing charges 3% of the revenue your affiliates generate.
- The website prices each brand as a custom subscription based on the channels used and trailing 12 months of ecommerce revenue.
- It runs as a Shopify app; the listing names no other store platform.
Key features
Friendbuy
- Referral programs
- Customers share links to refer friends, and rewards are released only after validation such as a new-customer check, the attribution window or a return period.
- Loyalty programs
- Rewards for repeat purchases and other actions, VIP and membership tiers, receipt scanning, and wallet passes with notifications.
- Influencer and affiliate
- Invite and onboard creators with application forms and social checks, track their links and codes, and pay flat, fixed or performance commissions automatically.
- Store and subscription integrations
- One-click Shopify install with checkout and POS support, plus Adobe Commerce, commercetools and Salesforce Commerce Cloud; Recharge rewards apply to the next renewal.
- Messaging and data sync
- Referral, loyalty and reward events flow into Klaviyo, Attentive, Braze and Segment for flows and segments.
- Analytics and AI
- Benchmarks drawn from thousands of programs, incentive testing, AI recommendations, and an MCP server for querying program data with AI tools.
Superfiliate
- Cobranded creator storefronts
- Each creator, affiliate or referring customer gets a personalized landing page with their own links and discount codes, including one-time-use codes.
- Gifting and seeding
- Mass email creators a one-click link to claim a gift, which is then ordered automatically through the Shopify store.
- Discovery and social listening
- Meta and TikTok API connections find creators already posting about the brand, and Instagram DM automations handle recruitment and outreach.
- Meta Partnership Ads
- Creators approve ad access with one tap, and brands launch Partnership Ad campaigns and track ROAS, CTR and purchases from inside Superfiliate.
- TikTok Shop collaborations
- Build lists of TikTok Shop creators, invite them to collaborations automatically and follow their results in native analytics.
- Payouts and reporting
- Pay commissions or flat rates through ACH, Venmo, PayPal and more with tax filings automated, and report on revenue, EMV and social metrics.
Plans
Friendbuy
Pricing could not be confirmed. See friendbuy.com.
Superfiliate
Tier 1$1,500
per month
Plus 3% of the revenue generated by your affiliates. The Shopify listing does not say what separates the three tiers.
Tier 2$2,499
per month
Plus 3% of the revenue generated by your affiliates, with a 21-day free trial.
Tier 3$3,499
per month
Plus 3% of the revenue generated by your affiliates, with a 21-day free trial.
