ReferralCandy vs Superfiliate
We give ReferralCandy and Superfiliate the same GPA: 2.2 out of 4.0. ReferralCandy grades higher on value for money. Superfiliate grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
ReferralCandy
Customer referral and affiliate programs for online stores
Superfiliate
Creator, affiliate and referral programs for Shopify brands
How we grade them
| 2.2GPAReferralCandyFair | 2.2GPASuperfiliateFair | |
|---|---|---|
| Value for money | DGraded on $5,000 a month of referred sales: Grow is $79 plus a 3.5% success fee ($175), so $254 a month, with no yearly price. Basic's 10.5% fee would make it $534. That's just inside this category's dearest tenth. | FGraded on a store whose affiliates bring in $5,000 a month: Tier 1 is $1,500 plus 3% of that ($150), so $1,650 a month, with no yearly price. That's about a third of what the affiliates sell. Even against the Shopify creator apps it's listed with, it's far dearer than any with a published price. |
| Free plan and trial | CNo free plan, but a 7-day free trial on any plan, and the clock starts when you switch the app on, not when you install it. The listing doesn't say whether it wants a card. | CNo free plan, but the Shopify App Store listing shows a 21-day free trial on every tier. Whether it wants a card, the listing doesn't say. |
| Features | BCustomer referrals and affiliates side by side, unlimited campaigns, custom coupon codes, store credit or cash through PayPal, Venmo, bank or virtual cards, a Fraud Center that blocks self-referrals, and full API access. Every plan has every feature. | AAffiliates, creators, ambassadors and referring customers each get a cobranded page with their own codes, plus gifting, social listening, TikTok Shop collabs and payouts with tax filings done. Launching Meta Partnership Ads from inside it is something no other tool here lists. |
| Ease of use | CNo rating on record. It's one click on Shopify and a plugin elsewhere, but you'll still set rewards, coupons and fraud rules before friends start referring. | CNo App Store rating on record. It installs on Shopify, but there are programs, gifting, outreach automations and ad access to set up before it earns its fee. |
| Platforms and integrations | BWeb, with Shopify, BigCommerce, WooCommerce and Magento, plus Klaviyo, Mailchimp, Recharge and Tremendous, and full API access on every plan. No desktop or phone app, so B is the top. | BWeb, as a Shopify app, with Klaviyo, Attentive, Postscript, ReCharge, Triple Whale, TikTok Shop and PayPal. It names no store platform other than Shopify, and there's no desktop or phone app, which an A needs. |
| Best for | refer-a-friend programs for online stores | creator and affiliate programs for big Shopify brands |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ReferralCandy and Superfiliate. How we grade
Price against what you get
ReferralCandy starts at $9 a month and scores 2.7 out of 4 on features, ease of use and platforms. Superfiliate starts at $1,500 a month and scores 3.0.
Superfiliate scores higher, and starts $1,491 a month higher: the question is whether the extra is worth that to you. Of the other affiliate and referral tools on the chart, none scores higher than ReferralCandy for less, and none scores higher than Superfiliate for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- ReferralCandy starts at $9 per month. Superfiliate starts at $1,500 per month.
- Superfiliate also covers reports.
At a glance
| ReferralCandy | Superfiliate | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $9 per month | $1,500 per month |
| Free plan | None | None |
| Free trial | 7-day free trial on any plan, starting when the app is activated | 21-day free trial, as shown on the Shopify App Store listing |
| Web | ||
| Made by | Anafore Pte Ltd | Superfiliate Inc. |
| Price read from | referralcandy.com | apps.shopify.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
ReferralCandy
- Shopify stores that want customers to refer friends for a reward
- Brands running a small affiliate or ambassador program next to referrals
- Stores that prefer month-to-month billing with no contract
Superfiliate
- Shopify brands running influencer, affiliate and referral programs together
- Teams that seed products to creators and reuse their content in Meta ads
- Brands selling through TikTok Shop with creator collaborations
Worth knowing
ReferralCandy
- Each plan adds a success fee of 10.5%, 3.5%, 1.5% or 0.25% of referred new customers' first three orders, after discounts and before tax and shipping.
- Each extra store costs $20 a month plus the main store's success-fee rate.
- PayPal, Venmo and bank-transfer payouts carry the provider's own fees; Tremendous cards and store credit do not.
- Billing is month to month only; no yearly price is listed.
Superfiliate
- On top of the monthly fee, the Shopify listing charges 3% of the revenue your affiliates generate.
- The website prices each brand as a custom subscription based on the channels used and trailing 12 months of ecommerce revenue.
- It runs as a Shopify app; the listing names no other store platform.
Key features
ReferralCandy
- Referrals and affiliates in one app
- Run a customer referral program and an affiliate program side by side, with unlimited campaigns and custom coupon codes; a loyalty program is offered on Shopify.
- Store platforms
- One-click install on Shopify, plugins for BigCommerce, WooCommerce and Magento, and an email-based install for custom stores, at the same price.
- Cash or store-credit rewards
- Pay advocates in store credit, or in cash through PayPal, Venmo, bank transfer or Tremendous virtual debit cards, with no transaction fee added.
- Fraud Center
- Exact self-referrals, existing customers and already-referred friends are blocked automatically; close name matches, shared IPs and bursts of referrals are flagged for review.
- Integrations and API
- Connect Klaviyo, Mailchimp, Omnisend, Recharge and Tremendous, and build on full API access on every plan.
Superfiliate
- Cobranded creator storefronts
- Each creator, affiliate or referring customer gets a personalized landing page with their own links and discount codes, including one-time-use codes.
- Gifting and seeding
- Mass email creators a one-click link to claim a gift, which is then ordered automatically through the Shopify store.
- Discovery and social listening
- Meta and TikTok API connections find creators already posting about the brand, and Instagram DM automations handle recruitment and outreach.
- Meta Partnership Ads
- Creators approve ad access with one tap, and brands launch Partnership Ad campaigns and track ROAS, CTR and purchases from inside Superfiliate.
- TikTok Shop collaborations
- Build lists of TikTok Shop creators, invite them to collaborations automatically and follow their results in native analytics.
- Payouts and reporting
- Pay commissions or flat rates through ACH, Venmo, PayPal and more with tax filings automated, and report on revenue, EMV and social metrics.
Plans
ReferralCandy
Basic$9
per month
Plus a 10.5% success fee on referred new customers' first three orders. Every feature, unlimited campaigns and full API access.
Grow$79
per month
Plus a 3.5% success fee. For brands growing referral and affiliate revenue; the vendor's example puts $12,000 of referred sales at $499 for the month.
Scale$249
per month
Plus a 1.5% success fee, for high-volume brands where margins matter.
Enterprise$799
per month
Plus a 0.25% success fee, with dedicated onboarding and an account manager.
Superfiliate
Tier 1$1,500
per month
Plus 3% of the revenue generated by your affiliates. The Shopify listing does not say what separates the three tiers.
Tier 2$2,499
per month
Plus 3% of the revenue generated by your affiliates, with a 21-day free trial.
Tier 3$3,499
per month
Plus 3% of the revenue generated by your affiliates, with a 21-day free trial.
