Geoptie vs Semrush (2026): which should you pick?

Pick Geoptie if

• Fits if you track the same prompts in different countries
• Works for agencies that want white-label PDF reports, from Professional at $99 a month

Look elsewhere if

• Not for you if you want to try it first, as there's no free plan or trial and paid fees aren't refunded
• Skip it if you need one brand on all seven engines, since each brand gets four
• Tight if you track several countries, as one prompt in three markets uses three of Starter's 15
• Pricey if you need the API, MCP or white-label reports, which start at Professional for $99 a month

Pick Semrush if

• Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
• Works for agencies that need keyword data for many countries and compare client sites with competitors

Look elsewhere if

• Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
• Tight if your team is more than just you, since every extra user is from $45 a month
• Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
• Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
• Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day

Geoptie

• Every plan tracks four engines per brand, so no single brand is watched on all seven engines at once.
• Starter's 15 prompts are used up quickly when one prompt is tracked in several countries.
• No free trial is listed and fees already paid are not refunded, per the terms; Geoptie offers free one-off tools such as a GEO audit.
• White-label reports, the API and the MCP server start at Professional ($99 a month).

Semrush

• Each plan includes one user; extra users start at $45 a month each, priced by plan level.
• Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
• API access and share of voice come only with the custom-priced Advanced plan.
• Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.

Geoptie

Seven engines, four per brand

Each brand tracks any four of ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI Mode and AI Overviews, and the mix can change at any time.

Daily tracking in 123 markets

Prompts run daily, either globally or in one of 123 country markets; the same prompt in three countries counts as three prompts.

Competitors, sentiment and citations

Compares the brand with competitors that can be grouped or excluded, scores sentiment, and lists cited domains and URLs with trends over time.

GEO audits and content

Unlimited GEO audit reports on answer-first content, citation authority and technical setup, plus unlimited content optimization and generation.

Prompt discovery

Suggests prompts to track and sorts them by volume, trend, buyer stage and market.

White-label reports, API and MCP

From Professional, PDF reports can carry the agency's logo and colors, and a REST API and MCP server share one key for Claude Code, Cursor and Codex.

Semrush

Keyword research

Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.

Competitor and backlink analysis

See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.

Position Tracking

Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.

Site Audit

Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.

AI visibility tracking

Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.

MCP and API access

Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.

Geoptie

• Starter$49

  per month for 15 prompts on 4 AI engines, billed monthly

  2 brands, daily tracking in 123 markets, unlimited GEO audits and content generations, and unlimited team members.

• Professional$99

  per month for 100 prompts on 4 AI engines, billed monthly

  10 brands, white-label reports, a REST API and an MCP server for AI assistants.

• Enterprise$399

  per month for 400 prompts on 4 AI engines, billed monthly

  Unlimited brands; more prompts can be added at $99 a month per 100.

Semrush

• Free$0

  1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.

• SEO$117.33

  per month, billed annually ($139 billed monthly)

  1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.

• Starter$165.17

  per month, billed annually ($199 billed monthly)

  5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.

• Pro+$248.17

  per month, billed annually ($299 billed monthly)

  15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.

• AdvancedCustom

  40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.

Geoptie

• Annual discount

  Two months free with annual billing

  Geoptie's pricing FAQ says annual billing gives 2 months free: you pay for 10 months and get 12.

Semrush

• Annual discount

  Save up to 17% with annual billing

  Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.