Gooten vs Printful
We give Gooten a 3.0 GPA and Printful a 3.2, out of 4.0. Printful grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Printful
Print-on-demand company that makes and ships orders in-house
How we grade them
| 3.0GPAGootenVery good | 3.2GPAPrintfulVery good | |
|---|---|---|
| Value for money | AThe figure is $0 a month: it's free to install and use with no subscription, and you pay production and shipping per order. Higher VIM loyalty tiers come from yearly spend with Gooten, not a fee. The printers it's listed with are free to sell on too. | AThe figure is $0 a month: the free plan has all 584 products, unlimited stores and the design and mockup tools, which is enough to sell. Growth is $24.99 a month for up to 33% off products, and turns free once sales reach $12K a year. Its rival printers are free to sell on too. |
| Free plan and trial | AFree outright: no subscription, no monthly fee and no plan to upgrade to. Each order is billed at production cost plus shipping, separately from your Shopify invoice. | AFree forever with every product, unlimited store connections, the Design Maker, the Mockup Generator and 24/7 support. The cap you might notice is samples: 1 order a month with up to 3 items, at 20% off. |
| Features | CThe basics are here: 525+ products, a global network of vetted printers, Shopify, Etsy, TikTok Shop, WooCommerce and BigCommerce, an API and private labels. The gap: its public catalog pages don't list product prices, and Wix, Squarespace and Amazon aren't on its list. | BThe whole job, made in-house: DTG, DTF, all-over print and embroidery including 3D puff, 20+ sales channels from Shopify and Etsy to TikTok Shop and Amazon, free design tools, and branded labels and packaging. Quick Stores are US-only, but nothing core is missing. |
| Ease of use | CNo store rating on record. You install the app, connect your store and set up products before the first order, and the public pages don't show what products cost. | CNo store rating on record. You connect a store or open a Quick Store, design in the Design Maker and publish, so there's setup before your first sale. |
| Platforms and integrations | BWeb, with Shopify, Etsy, TikTok Shop, WooCommerce and BigCommerce, plus Order Desk, Customily and a custom API. No phone or desktop app on record. | BWeb, with Shopify, Etsy, WooCommerce, TikTok Shop, Amazon, Wix, Squarespace and BigCommerce among 20+ channels. No phone or desktop app on record, so B is as high as it goes. |
| Best for | print on demand through a managed printer network | print on demand made and shipped in-house |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Gooten and Printful. How we grade
Price against what you get
Gooten has no paid plan and scores 2.3 out of 4 on features, ease of use and platforms. Printful starts at $1 a month when paid by the year and scores 2.7.
Printful scores higher, and starts $1 a month higher: the question is whether the extra is worth that to you. Of the other print-on-demand and dropshipping services on the chart, none scores higher than Gooten for less, and none scores higher than Printful for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Gooten is free. Printful starts at $24.99 per month (Growth), free once sales reach $12K a year.
- Printful also covers online store.
At a glance
| Gooten | Printful | |
|---|---|---|
| Pricing | Free | Free plan |
| Starts at | Free | $24.99 per month (Growth), free once sales reach $12K a year |
| Free plan | Free to install and use, with no subscription. Each order is charged for the cost of production and shipping. | All 584 products, unlimited store connections, the Design Maker and Mockup Generator, 24/7 support and 20% off sample orders. You pay for each product and its shipping when an order comes in. |
| Free trial | None listed | 14-day free trial of Printful Growth |
| Web | ||
| Made by | Gooten | Printful Inc. |
| Price read from | apps.shopify.com | printful.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Gooten
- Brands with steady order volume that want account support as they grow
- TikTok Shop and Etsy sellers who need a fulfillment network that meets those marketplaces' rules
- Developers sending orders from a custom site or app through an API
Printful
- Brands that want one company to print, check and ship every order
- Etsy and Shopify sellers adding embroidered or all-over-print apparel
- US beginners who want a free storefront without a store platform
Worth knowing
Gooten
- You pay the production cost and shipping for each order, and Gooten's public catalog pages do not list product prices.
- Printing is done by partner decorators in Gooten's network rather than in Gooten's own plants.
- Gooten's Shopify app is published by OrderMesh Inc., and its charges are billed separately from the Shopify invoice.
- Higher VIM tiers depend on a yearly spend with Gooten rather than a fee.
Printful
- Products are paid per order plus shipping and taxes: the Bella + Canvas 3001 unisex T-shirt page lists $11.92, which includes one print.
- Extra print placements, labels, premium images and embroidery digitization ($2.95 to $6.50 per design, once) all cost extra.
- Free plan sample orders are limited to 1 a month with up to 3 items, at 20% off.
- Quick Stores work only for sellers with US tax residency and buyers with US shipping addresses.
Key features
Gooten
- Global fulfillment network
- Orders are routed to vetted decorators in Gooten's network, chosen by location to cut shipping costs; Gooten states a service level of under 3 days.
- Store integrations
- Apps for Shopify, Etsy, TikTok Shop, WooCommerce and BigCommerce, plus Order Desk, manual uploads and Customily for personalized products.
- Gooten API
- A custom API for sending orders from your own site, a mobile app or other software, for brands that do not use a standard store platform.
- Catalog
- 525+ products, including Bella + Canvas, Champion and C2 Sport apparel, kids' clothing, hats, stickers, canvas wall art and phone cases.
- VIM loyalty program
- Very Important Merchant tiers, from Insider to Elite, unlock consultations, custom holiday cut-off dates and performance reports as yearly spend grows.
- Private labels
- Products can carry your own labels, and the catalog supports customization for personalized orders.
Printful
- In-house production
- Printful makes every order in its own facilities with a 3-step quality check, and covers a free reprint or refund for manufacturing errors.
- Printing methods
- Direct-to-garment, direct-to-film, all-over print and embroidery, including 3D puff and unlimited-color embroidery.
- Store integrations
- Connect Shopify, Etsy, WooCommerce, TikTok Shop, Amazon, Wix, Squarespace, BigCommerce, Ecwid, Square or Big Cartel, among 20+ channels.
- Quick Stores
- A free Printful storefront you can launch in minutes, with your store name and logo; available only to US sellers shipping to US buyers.
- Design Maker and mockups
- Free design and mockup tools, with paid Getty premium images at $1 per image, placement and item sold.
- Branding options
- Printed inside labels ($0.99 each), outside labels ($2.49 each), and branded packaging and inserts, at extra cost per order.
Plans
Gooten
Free$0
No monthly fee. Orders are charged at the product's production cost plus shipping, billed by Gooten outside your Shopify invoice.
Printful
Free$0
584 products, unlimited stores, free design and mockup tools, 20+ sales channels and 24/7 support.
Printful Growth$24.99
per month
Up to 33% off products, 9% off branding, 25% off samples and a large front print on some items. Free once your sales reach $12K a year.
EnterpriseCustom
For high-volume brands: a store built and run by Printful's team, custom solutions, a dedicated success manager and market data.
Ways to pay less
Gooten
No public discounts listed.
Printful
- Other savings
Growth plan free at $12K a year in sales
Printful's pricing page says the $24.99-a-month Growth plan becomes free once a store reaches $12,000 a year in sales.
