Hawky vs Ryze (2026): which should you pick?

Pick Hawky if

• Fits if you run ads across several platforms and want agents with an approval step
• Works for teams that would rather pay tied to results than per seat

Look elsewhere if

• Skip it if you want a price on the page, as none is published
• Watch out: the autonomous agents are only on the top Auto-pilot tier
• Watch out: GA4 and CRM funnel data needs the Ask tier or above
• Not for you if you want a trial, because none is listed

Pick Ryze if

• Fits if you run a handful of ad accounts and want one fee that doesn't follow ad spend
• Works for agencies that want client workspaces under their own branding

Look elsewhere if

• Skip it if you want SEO and ads in one plan, because they are sold separately
• Watch out: optional Managed Campaigns are billed as a percentage of ad spend on top of the plan
• Pricey if you stay past year one on annual billing, since the 30% discount covers the first year only
• Tight if you need a long trial: it is 7 days, 3 on SEO Starter
• Not for you if you want to try Traffic Printer or Shopify CRO yourself, as they have no self-serve trial

Hawky

• No prices are published: the pricing page lists three tiers (Dashboards, Ask, Auto-pilot) with a talk-to-sales button on each.
• The FAQ says pricing is a subscription minimum plus KPI-tied upside rather than a per-seat fee.
• The autonomous agents, including the Performance and Creative Agents, are on the top Auto-pilot tier.
• Bottom-funnel data from GA4 and a CRM is a feature of the Ask tier and above.

Ryze

• The pricing page says optional Managed Campaigns are billed as a percentage of the ad spend Ryze manages, on top of the plan fee.
• SEO Starter and Traffic Printer do not include ad management, and Paid Ads does not include SEO or AI visibility tracking.
• Annual billing is 30% off the first year only; renewals are at the full annual price.
• Traffic Printer and Shopify CRO have no self-serve trial: Traffic Printer is a get-started sign-up and Shopify CRO is booked through a demo.

Hawky

Performance Agent

Plans, launches and optimizes Meta, Google and YouTube campaigns against a chosen KPI and rebalances spend when a segment underperforms.

Creative Agent

Generates ads in the brand's style from an uploaded brand kit and from its best-performing creative.

Creative and performance dashboards

Tags every creative element automatically, tracks ROAS, CAC, CTR and spend, and watches competitor ads.

Copilot

Answers plain-language questions about the account with cited answers, and builds shareable reports; it comes on the Ask tier and above.

Approval gate and audit trail

The FAQ says teams choose how much autonomy the agents have, from approving every batch to none, with the same audit trail either way.

Ryze

Ad account management

Connects to Google, Meta, TikTok, LinkedIn and Microsoft Ads accounts, audits them and suggests changes to budgets, bids, keywords and audiences.

Approval on every change

The pricing page lists approval controls on all plans, so edits to an account are accepted or denied before they are applied.

AI ad creative

Generates ad creative suggestions such as static, carousel and UGC-style video concepts, and analyzes competitor ads from the Meta Ads Library.

SEO and AI search

The SEO plans cover technical audits, on-page fixes, generated pages and tracking of how a brand shows in ChatGPT, Perplexity and Gemini.

Claude and ChatGPT connection

An MCP integration lets Claude or ChatGPT work with the connected ad accounts, and the product also reports to Slack and email.

Hawky

Pricing could not be confirmed. See hawky.ai.

Ryze

• Paid Ads$89

  per month, billed monthly

  AI management of Google, Meta, TikTok, LinkedIn and 50+ integrations, AI ad creative generation, Meta Ads Library competitor analysis, unlimited ad accounts and 3 workspaces.

• SEO Starter$129

  per month, billed monthly

  SEO and AI-search optimization of one site, with 90 generated pages a month and AI visibility tracking across ChatGPT, Perplexity and Gemini.

• Agency$279

  per month, billed monthly

  Paid Ads for every client, with unlimited client workspaces, 3,000 credits a month and white labeling of logo, colors, domain and email sender.

• Traffic Printer$599

  per month, billed monthly

  Done-for-you SEO Starter plus 50+ backlinks, 3 guest posts and 100+ PR placements a month.

• Shopify CRO$1,499

  per month, billed monthly

  Everything in Traffic Printer plus paid ads management and A/B tests run on your store by the Ryze team. Booked through a demo.

Hawky

No public discounts listed.

Ryze

• Annual discount

  30% off the first year with annual billing

  Paid Ads is $62.30 a month for the first year ($747.60), then $1,068 a year; SEO Starter, Agency and Traffic Printer have the same first-year discount. Renewals are at the full annual price.