Hawky vs Madgicx (2026): which should you pick?
As of Nov 13, 2026, we pick Madgicx: it is second in our ranking of ad creative and reporting tools, and it grades higher too, 2.4 against 1.8.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Madgicx grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Madgicx
AI optimization, automation and reports for Meta ad accounts
Free trial · from $32/mo
Which one is for you
Pick Hawky if
- Fits if you run ads across several platforms and want agents with an approval step
- Works for teams that would rather pay tied to results than per seat
Look elsewhere if
- Skip it if you want a price on the page, as none is published
- Watch out: the autonomous agents are only on the top Auto-pilot tier
- Watch out: GA4 and CRM funnel data needs the Ask tier or above
- Not for you if you want a trial, because none is listed
Pick Madgicx if
- Fits if most of your ad budget goes to Meta and you want an AI pointing at wasted spend
- Works for small shops spending up to $1K a month, at $32 a month billed annually
Look elsewhere if
- Skip it if you spend mostly on Google or TikTok, where it reports but doesn't optimize
- Pricey if you want server-side tracking, which is $49 a month more per account
- Tight if your spend tops $30K a month, as the price is then only shown inside the app
- Watch out: the price climbs with spend, to $230 a month billed annually up to $30K, and monthly billing costs more
- Not for you if you want a phone app or browser extension, as it runs in a web browser only
How we grade them
| 1.8GPAHawkyWeak | 2.4GPAMadgicxFair | |
|---|---|---|
| Value for money | CNo price is published. The FAQ says pricing is a subscription minimum plus KPI-linked upside, quoted through sales. | CGraded against the reporting tools it's listed with. One plan has every feature, priced by ad spend: at $5K a month it's $83 billed annually, up to $10K it's $90 ($129 monthly), and up to $1K it's $32. That's about level with Birch and under Superads, Atria and Motion at that spend. |
| Free plan and trial | FNo free plan or trial is listed; every tier has a talk-to-sales button. | CNo free plan, but a 7-day trial with access to everything. A week is enough to see what the AI suggests for your account, but not much more. |
| Features | CDashboards, a copilot, performance and creative agents and an approval trail. The agents are on Auto-pilot only, and funnel data from GA4 and a CRM starts at Ask. | BA daily AI audit with one-click fixes, a Copilot that answers questions about your account, rules, creative fatigue alerts, an image ad generator and reports mixing six data sources. For Meta that's the whole job. Other ad platforms show up in reports only. |
| Ease of use | CNo store rating on record. Ad accounts, GA4 and a CRM have to be connected first. | CNo rating on record. Fixes are approved with one click, but there's an account to connect, a lot of tools to learn, and rules to set up before automation does anything. |
| Platforms and integrations | BWeb only, with Meta Ads, Google Ads, TikTok Ads, GA4, Slack and Microsoft Teams. | BWeb only, with no browser extension or apps. Reports pull in Meta, Google Ads, TikTok, Shopify, Klaviyo and Google Analytics 4, and it works with Claude and ChatGPT, plus a Google Ads MCP server. |
| Best for | AI agents that run performance marketing | AI fixes and reports for Meta ad accounts |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Hawky and Madgicx. How we grade
Where they differ
- Hawky also covers chat assistant.
- Madgicx also covers workflow automation and image generation.
In commonWebAI agentsReportsDashboardsAd creative
At a glance
| Hawky | Madgicx | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $32 per month up to $1K ad spend, billed annually ($45 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | 7-day free trial with access to everything |
| Web | ||
| Made by | Hawky AI | Madgicx Ltd. |
| Price read from | Not confirmed | madgicx.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Hawky
- No prices are published: the pricing page lists three tiers (Dashboards, Ask, Auto-pilot) with a talk-to-sales button on each.
- The FAQ says pricing is a subscription minimum plus KPI-tied upside rather than a per-seat fee.
- The autonomous agents, including the Performance and Creative Agents, are on the top Auto-pilot tier.
- Bottom-funnel data from GA4 and a CRM is a feature of the Ask tier and above.
Madgicx
- Optimization, automation and ad launching are built for Meta; Google Ads, TikTok and others appear in reports only, plus a Google Ads MCP server.
- Price steps up with monthly ad spend, from up to $1K to up to $30K; above $30K the price is shown only in the app.
- Tracking Pro, server-side conversion tracking for Meta, is an add-on at $49 a month per connected account.
- Madgicx says it offers no browser or Chrome extension; the app runs in a web browser.
Key features
Hawky
- Performance Agent
- Plans, launches and optimizes Meta, Google and YouTube campaigns against a chosen KPI and rebalances spend when a segment underperforms.
- Creative Agent
- Generates ads in the brand's style from an uploaded brand kit and from its best-performing creative.
- Creative and performance dashboards
- Tags every creative element automatically, tracks ROAS, CAC, CTR and spend, and watches competitor ads.
- Copilot
- Answers plain-language questions about the account with cited answers, and builds shareable reports; it comes on the Ask tier and above.
- Approval gate and audit trail
- The FAQ says teams choose how much autonomy the agents have, from approving every batch to none, with the same audit trail either way.
Madgicx
- AI Marketer
- Audits Meta ad accounts every day, finds wasted spend and room to scale, and prepares actions that go live with one click of approval.
- Copilot
- An assistant on every page of the app that answers questions about your ad account from its own data.
- AI Ad Generator
- Generates image ads from a prompt, an image or any ad in the Meta Ad Library, ready to edit and launch.
- Creative Insights
- Breaks down every creative, video included, to show what winning ads share, and flags creative fatigue so you know when to refresh.
- Ads Manager 2.0 and automation
- Faster Meta campaign management with filters and bulk actions, plus rules that run campaigns 24/7 on conditions you set.
- One-Click Report
- Dashboards that combine Meta, Google Ads, Google Analytics 4, TikTok, Shopify and Klaviyo data, shared by live link or PDF.
Plans
Hawky
Pricing could not be confirmed. See hawky.ai.
Madgicx
Madgicx Pro Complete$32
per month up to $1K ad spend, billed annually ($45 billed monthly)
All features. Price rises with ad spend: $83 a month billed annually up to $5K, $90 ($129 monthly) up to $10K, and $230 ($329) up to $30K.
Over $30K ad spendCustom
Above $30K of monthly ad spend the pricing page shows no figure; the price is given inside the app.
Ways to pay less
Hawky
No public discounts listed.
Madgicx
- Annual discount
Lower rate with quarterly or annual billing
Up to $1K of ad spend, Madgicx is $45 a month billed monthly, $38 billed quarterly and $32 billed annually; each spend step has similar savings.
Common questions
Which is cheaper, Hawky or Madgicx?
As of Nov 13, 2026, Hawky has no price we could confirm, and Madgicx starts at $32 per month up to $1K ad spend, billed annually ($45 billed monthly).
Which has a free plan, Hawky or Madgicx?
As of Nov 13, 2026, neither Hawky nor Madgicx has a free plan. Madgicx has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.