Hightouch vs Matillion (2026): which should you pick?

Pick Hightouch if

• Fits if your data lives in a warehouse and you want it in Salesforce or HubSpot
• Works for a small team trying 2 syncs for free

Look elsewhere if

• Tight if you need more than 2 active syncs without paying
• Skip it if you want a price list, as paid plans need a demo
• Watch out: billing is usage based and not shown
• Watch out: SAML SSO and label-based access sit on the higher plans

Pick Matillion if

• Fits if your data already sits in Snowflake, Databricks, BigQuery or Redshift
• Makes sense if you'd buy through an AWS, Azure or Snowflake account

Look elsewhere if

• Skip it if you want to see a dollar price before you start
• Watch out: credits follow pipeline run time, so the bill moves with use
• Tight if you want to mix editions, as one account holds one
• Watch out: the trial length isn't stated

Hightouch

• Only the Basic Reverse ETL plan has a published price; it is free and limited to 2 active syncs.
• Composable CDP and the Agentic Marketing Platform are quoted after a demo, so no dollar figure is shown.
• Billing is usage-based; the page says there are no limits on monthly tracked users, sources or destinations.
• Features such as SAML SSO and label-based access control sit on the higher plans.

Matillion

• The pricing page publishes no dollar amounts; it says plans are paid through a consumption-based credit system.
• Credits are consumed by task hours, which count pipeline run time, and by developer users beyond the included ones.
• The page says Matillion can be bought directly or through an AWS, Azure or Snowflake account.
• An account can hold one edition at a time; separate accounts are needed to mix editions.

Hightouch

Reverse ETL

Syncs define how data moves from a warehouse source to a destination, and models define and organize the source data.

Audience building

Customer Studio builds audiences in the warehouse, and Identity Resolution stitches user records together.

Integrations

The site lists 300+ integrations, with sources such as Snowflake and BigQuery and destinations such as Salesforce, HubSpot and Google Ads.

Observability

Live debugger, in-app sync logs and test runs are listed among the features, with sync planning that can run on your own warehouse.

Security and governance

The pricing page lists SOC 2, ISO 27001, HIPAA and GDPR compliance, SSH tunneling, role-based access control and approval flows.

Matillion

Low-code pipeline canvas

Pipelines are built visually on a canvas, with SQL and Python components for custom transformations and a built-in Git repository.

Maia agents

Maia is described as an agentic data team that plans, builds, tests, runs and fixes pipelines, with the user reviewing each plan before it runs.

Connectors

Maia Foundation lists 150+ connectors and works with Snowflake, Databricks, BigQuery and Redshift.

Editions

Developer has one developer user, Teams and Scale have five. Scale adds custom SSO, hybrid deployment, data lineage and streaming change data capture.

Matillion ETL

The older Matillion ETL product for cloud data warehouses remains supported and listed on the site.

Hightouch

• Basic Reverse ETL$0

  Up to 2 active syncs, unlimited destination count and unlimited user seats.

• Composable CDPCustom

  Usage-based mix of Reverse ETL, Events, Customer Studio, Identity Resolution and more. Sold through a demo.

• Agentic Marketing PlatformCustom

  Ad Studio, Lifecycle Studio and AI Decisioning with a pre-set amount of monthly personalized actions. Sold through a demo.

Matillion

Pricing could not be confirmed. See matillion.com.