Hevo Data vs Hightouch (2026): which should you pick?

Pick Hevo Data if

• Fits if you want hosted pipelines with no servers of your own
• Makes sense if your event counts are predictable

Look elsewhere if

• Pricey if you're small, at $265 a month for Starter
• Watch out: every insert, update or delete counts as one event, and overage is charged
• Tight if you need syncs faster than hourly on Starter
• Skip it if you need self-hosting, because it's hosted only

Pick Hightouch if

• Fits if your data lives in a warehouse and you want it in Salesforce or HubSpot
• Works for a small team trying 2 syncs for free

Look elsewhere if

• Tight if you need more than 2 active syncs without paying
• Skip it if you want a price list, as paid plans need a demo
• Watch out: billing is usage based and not shown
• Watch out: SAML SSO and label-based access sit on the higher plans

Hevo Data

• Billing counts every insert, update or delete in the destination as one event, and events beyond the plan are charged on-demand.
• Starter has no add-ons, and its scheduling is limited to hourly syncs.
• Unlimited data volume, streaming pipelines, SSO and role-based access control need the custom-priced Enterprise plan.
• Hevo is a hosted service only; the pages describe no self-hosted edition.

Hightouch

• Only the Basic Reverse ETL plan has a published price; it is free and limited to 2 active syncs.
• Composable CDP and the Agentic Marketing Platform are quoted after a demo, so no dollar figure is shown.
• Billing is usage-based; the page says there are no limits on monthly tracked users, sources or destinations.
• Features such as SAML SSO and label-based access control sit on the higher plans.

Hevo Data

Pre-built connectors

Hevo lists 190+ connectors for databases, SaaS applications and file storage, and offers to build a missing one.

Database replication with CDC

Databases can be synced in near real time using change data capture, as the vendor describes it, without querying the production tables.

Transformations

dbt, SQL and Hevo Transformer jobs can run alongside the pipelines. dbt integration is part of the Starter plan.

Alerts and logs

The platform shows pipeline activity through logs and sends alerts, and it handles schema drift and failed records automatically.

Pipeline APIs

Hevo APIs for pipeline automation are included from the Professional plan upward.

Hightouch

Reverse ETL

Syncs define how data moves from a warehouse source to a destination, and models define and organize the source data.

Audience building

Customer Studio builds audiences in the warehouse, and Identity Resolution stitches user records together.

Integrations

The site lists 300+ integrations, with sources such as Snowflake and BigQuery and destinations such as Salesforce, HubSpot and Google Ads.

Observability

Live debugger, in-app sync logs and test runs are listed among the features, with sync planning that can run on your own warehouse.

Security and governance

The pricing page lists SOC 2, ISO 27001, HIPAA and GDPR compliance, SSH tunneling, role-based access control and approval flows.

Hevo Data

• Starter$265

  per month for 5M events, billed annually ($299 billed monthly)

  Hourly scheduling, up to 10 users, dbt integration. $440 a month at 20M events and $835 at 50M, billed annually.

• Professional$750

  per month for 20M events, billed annually ($849 billed monthly)

  Unlimited users, Hevo APIs, reverse SSH and add-ons. $1,320 a month at 50M events and $1,935 at 100M, billed annually.

• EnterpriseCustom

  One fixed price for unlimited data volume per pipeline, streaming pipelines, SSO, role-based access control and VPC peering.

Hightouch

• Basic Reverse ETL$0

  Up to 2 active syncs, unlimited destination count and unlimited user seats.

• Composable CDPCustom

  Usage-based mix of Reverse ETL, Events, Customer Studio, Identity Resolution and more. Sold through a demo.

• Agentic Marketing PlatformCustom

  Ad Studio, Lifecycle Studio and AI Decisioning with a pre-set amount of monthly personalized actions. Sold through a demo.

Hevo Data

• Annual discount

  12% off with annual billing

  The pricing page shows Starter at $265 a month billed annually against $299 billed monthly, and the page labels annual payment as 12% off.

Hightouch

No public discounts listed.