Improvado vs NinjaCat (2026): which should you pick?

Pick Improvado if

• Makes sense if you run many sources and need them modeled and governed
• Fits if you want marketing data available to your own AI agents

Look elsewhere if

• Pricey if you are a small team: Starter is $20,000 a year and Growth $41,700
• Skip it if you want a trial or free plan, as the page lists none
• Watch out: both main plans are quoted through a demo request
• Watch out: attribution and Creative Analytics work only with Growth and Enterprise
• Too light for pipelines on the $100 MCP Only plan, which links your AI to data without managed pipelines

Pick NinjaCat if

• Fits if you run hundreds of client accounts and want agents to prepare reports
• Works for multi-location brands that report by location

Look elsewhere if

• Not for you if you want to see prices: the pricing address redirects to the homepage
• Skip it if you want to try it first, as only a demo is offered
• Watch out: it mentions token spend but publishes no usage rates
• Too heavy for a freelancer with a few accounts, since it is built for agencies and portfolios

Improvado

• Starter begins at $20,000 a year and Growth at $41,700; both are quoted through a demo request.
• The $100 MCP Only plan has no managed data pipelines, only a link from your AI assistant to the data.
• Multi-touch attribution and Creative Analytics are add-ons that work only with Growth and Enterprise.
• The pricing page lists no free trial or free plan.

NinjaCat

• No prices are published; the pricing address redirects to the homepage, where the call to action is to get a demo.
• The site describes the platform as model-agnostic and mentions token spend, but gives no usage rates.

Improvado

Connectors and destinations

The company says its catalog covers 1,400+ data sources, and the Starter plan and above include all connectors and destinations.

MCP for AI assistants

A knowledge graph, connections and modeling are exposed to AI agents such as Claude and ChatGPT; each plan sets a weekly MCP action cap.

Marketing data governance

Governance rules (3 on Starter, 10 to 25 on Growth, 100 on Enterprise) check things like naming conventions across campaigns.

Advanced analytics add-ons

Multi-touch attribution, media mix modeling and incrementality testing are bundles for Growth and Enterprise; Creative Analytics is an add-on.

Row-based sizing

Plans are sized by unique rows loaded a year, from 2M on MCP Only to 1B on Enterprise, with sync from daily to custom.

NinjaCat

Data Cloud

Pulls data from 150+ pre-built connectors into one governed source across channels such as Google Ads, Meta, LinkedIn and Snowflake.

AI agents

Agents handle reporting, QA, pacing and anomaly alerts per account, so staff review and approve instead of assembling the work.

Account context

Each account carries its own context that tunes the AI agents to that client, brand or location.

Data apps

Lets users ask questions of their marketing data in plain language rather than writing SQL.

Client-ready reporting

Produces on-brand reports for clients, with a free template gallery of customizable marketing report templates.

Improvado

• MCP Only$100

  per month

  Connects your own AI assistant to your marketing data: 2M rows a year, daily sync, 300 MCP actions a week, 1 workspace.

• Starter$20,000

  per year and up

  All connectors and destinations, 20M rows a year, 20 actions a day, 400 MCP actions a week and 1 workspace.

• Growth$41,700

  per year and up

  60M to 200M rows a year, up to 10 workspaces, 40 to 90 actions a day, premium customer support and add-on bundles.

• EnterpriseCustom

  1B rows a year, unlimited workspaces, SSO (Azure, Okta), professional services and advanced analytics bundles up to MMM and incrementality.

NinjaCat

Pricing could not be confirmed. See ninjacat.io.