AgencyAnalytics vs NinjaCat (2026): which should you pick?
As of Nov 13, 2026, we pick AgencyAnalytics: it is second in our ranking of marketing reporting and call tracking tools, and it grades higher too, 2.6 against 1.8.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
AgencyAnalytics grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AgencyAnalytics
White-labeled client reporting dashboards for marketing agencies
Free trial · from $20/mo
Which one is for you
Pick AgencyAnalytics if
- Fits if you run an agency and send monthly reports to many clients
- Works for agencies whose clients log in to a portal with the agency's logo, with unlimited staff seats
Look elsewhere if
- Pricey if you have dozens of small clients, since every one adds $20 a month
- Not for you if you want rank tracking included, as it's $41.67 a month extra per 500 keywords
- Watch out: AI Tracker is another add-on at $20.83 a month per 250 credits, and database connectors cost extra
- Tight if you want to stay flexible: there's no free plan, and yearly billing needs a one-year commitment
- Not for you if you want a phone or desktop app, as it's web only
Pick NinjaCat if
- Fits if you run hundreds of client accounts and want agents to prepare reports
- Works for multi-location brands that report by location
Look elsewhere if
- Not for you if you want to see prices: the pricing address redirects to the homepage
- Skip it if you want to try it first, as only a demo is offered
- Watch out: it mentions token spend but publishes no usage rates
- Too heavy for a freelancer with a few accounts, since it is built for agencies and portfolios
How we grade them
| 2.6GPAAgencyAnalyticsGood | 1.8GPANinjaCatWeak | |
|---|---|---|
| Value for money | CGraded on a small agency reporting on 5 clients: $20 per client a month billed annually, so $100 a month, with white-labeling and unlimited sources included. That's the middle of the road here. It grows with every client, and Rank Tracker adds $41.67 a month per 500 keywords. | CNo price published, so it sits in the middle by default. |
| Free plan and trial | CNo free plan. There's a 14-day free trial with no credit card needed, which is long enough to set up a couple of clients and send a real report. | FNo free plan or trial. The call to action is a demo. |
| Features | AThe whole agency job: 85+ integrations with no cap per client, scheduled reports with approvals, a white-labeled client portal, cross-client alerts and AI insights. It also does rank tracking and AI search tracking, which the other reporting tools here don't, though both cost extra. | CData cloud, AI agents, plain-language data apps and client-ready reports. It mentions token spend but gives no rates. |
| Ease of use | CNo rating on record. Templates help, but each client means connecting their ad, analytics and SEO accounts and setting up the portal, so expect some work per client. | CNo store rating on record. Connecting accounts and tuning agents per client takes setup. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to 85+ platforms, including Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs and CallRail, and ChatGPT or Claude can read client data through MCP. | BWeb only, with 150+ connectors including Google Ads, Meta, LinkedIn and Snowflake. |
| Best for | white-labeled client reporting for agencies | reporting and AI agents for agencies with many accounts |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AgencyAnalytics and NinjaCat. How we grade
Where they differ
- AgencyAnalytics also covers rank tracking and backlink analysis.
- NinjaCat also covers AI agents.
In commonWebAI featuresReportsDashboards
At a glance
| AgencyAnalytics | NinjaCat | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $20 per client / month, billed annually ($25 billed monthly) | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | None listed |
| Web | ||
| Made by | AgencyAnalytics Inc | NinjaCat |
| Price read from | agencyanalytics.com | Not confirmed |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
AgencyAnalytics
- Priced per client: 10 clients cost $200 a month billed annually; agencies with 25+ clients are sent to sales for volume prices.
- Rank Tracker is an add-on at $41.67 a month per 500 keywords, and AI Tracker $20.83 a month per 250 credits, both billed annually.
- Database connectors such as Amazon Redshift are an optional add-on, included in volume pricing.
- There is no free plan, and annual billing requires a one-year commitment.
NinjaCat
- No prices are published; the pricing address redirects to the homepage, where the call to action is to get a demo.
- The site describes the platform as model-agnostic and mentions token spend, but gives no usage rates.
Key features
AgencyAnalytics
- 85+ marketing integrations
- Connects Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs, email tools and call trackers such as CallRail and CTM, with no cap on sources per client.
- Automated client reports
- Build reports from templates, schedule them to send on their own, and route them through report approvals before clients see them.
- White-labeled client portal
- Clients log in to a portal under your logo, colors, domain and email address to see live dashboards and reports at any time.
- Cross-client views and alerts
- Roll-up dashboards, goals, metric alerts and anomaly detection flag changes across every client account at once.
- AI insights and MCP
- Ask AI questions about client data, draft report commentary, and query clients' numbers from ChatGPT or Claude through MCP.
- Rank and AI search tracking
- Optional add-ons track Google rankings by device and location, and a brand's visibility and citations in AI answer engines.
NinjaCat
- Data Cloud
- Pulls data from 150+ pre-built connectors into one governed source across channels such as Google Ads, Meta, LinkedIn and Snowflake.
- AI agents
- Agents handle reporting, QA, pacing and anomaly alerts per account, so staff review and approve instead of assembling the work.
- Account context
- Each account carries its own context that tunes the AI agents to that client, brand or location.
- Data apps
- Lets users ask questions of their marketing data in plain language rather than writing SQL.
- Client-ready reporting
- Produces on-brand reports for clients, with a free template gallery of customizable marketing report templates.
Plans
AgencyAnalytics
Core$20
per client / month, billed annually ($25 billed monthly)
Every feature for each client: unlimited data sources, reports, dashboards, staff and client users, white-label portal, AI insights and MCP access.
Volume pricingCustom
Sold through sales for agencies with 25+ clients: lower per-client prices, dedicated onboarding, database connectors and priority support.
NinjaCat
Pricing could not be confirmed. See ninjacat.io.
Ways to pay less
AgencyAnalytics
- Annual discount
Save 20% with annual billing
The core plan is $20 per client a month billed annually, against $25 a month on monthly billing, and add-ons also save 20% yearly.
NinjaCat
No public discounts listed.
Common questions
Which is cheaper, AgencyAnalytics or NinjaCat?
As of Nov 12, 2026, AgencyAnalytics starts at $20 per client / month, billed annually ($25 billed monthly), and NinjaCat has no price we could confirm.
Which has a free plan, AgencyAnalytics or NinjaCat?
As of Nov 12, 2026, neither AgencyAnalytics nor NinjaCat has a free plan. AgencyAnalytics has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.