InLinks vs MarketMuse (2026): which should you pick?

Pick InLinks if

• Fits if you want internal links added without editing your CMS templates
• Works for SEOs adding schema markup across many pages at once

Look elsewhere if

• Tight if you're staying free, at 2 optimizations a month and 25 pages
• Watch out: unused credits are lost each month, and pages, audits and briefs share one pool
• Skip it if you can't add its JavaScript to your site, as links and schema then go in by hand
• Pricey if you need the API or unlimited users, which start at $196 a month

Pick MarketMuse if

• Fits if you plan topic clusters across a whole site, not one post at a time
• Works for agencies handing detailed briefs to outside writers

Look elsewhere if

• Skip it if you want to see a price before talking to sales, as no paid plan shows one
• Tight if you're staying free, at 10 queries a month with no inventory, tracked topics or briefs
• Watch out: only Strategy gets all nine brief types, and the other plans get the article brief
• Pricey if your team grows, since extra users and extra tracked topics are bought on top

InLinks

• Credits renew monthly and unused ones are lost; the page cap equals the monthly credits, and audits and briefs draw on the same pool.
• Links and schema update live only with the InLinks JavaScript on the site; without it, links are added by hand.
• API access and unlimited users start at Level 4, $196 a month; sales tax is added at the local rate.
• The free plan stops at two optimizations a month and 25 pages.

MarketMuse

• Paid plan prices are not published; the pricing page asks you to book a demo.
• The Free plan has 10 queries a month and no site inventory, tracked topics or briefs.
• Only the Strategy plan has all nine brief types; the others get the article brief.
• Extra users and extra tracked topics are bought separately from the account's subscription settings.

InLinks

Entity-based internal linking

Audits a site's internal links by topic and inserts links into body text through its JavaScript, with varied anchor text; links can also be exported.

Automated schema markup

Identifies the main entities on each page and adds About schema through the same line of code, editable from the dashboard.

Content audits and briefs

Builds a knowledge graph from up to 10 ranking pages, with topic maps, heading analysis, entities, a readability model and a content score.

Topic Planner

Clusters the concepts on your site into topics, shows the gaps and suggests where a new pillar page or supporting page is needed.

AI writing assistant

Drafts content inside the brief editor at no extra charge on paid plans; the free plan gets a limited version.

Agency features and API

From Level 4, unlimited users and projects, client logins and API access; every plan allows unlimited projects.

MarketMuse

Content inventory

Paid plans keep an inventory of a site's published pages and topics, updated automatically, with tracked topics you want to rank for.

Personalized difficulty

Scores each topic from 1 to 100 for how hard it is for your own site to rank, based on your existing coverage and performance.

Optimize editor

Grades a draft against a topic model of related subtopics, compares it with any of the top 20 ranking pages and has a generative AI writing aid.

Content briefs

Briefs with outlines, questions and linking suggestions in nine types, such as how-to, comparison and listicle. Lower plans get the article type only.

Content strategy documents

Generated documents that suggest topic clusters and a content plan, with keyword, intent and competitor data behind each recommendation.

Competitor and SERP analysis

SERP X-ray and the heatmaps show how the ranking pages cover a topic and where competitors leave gaps.

InLinks

• Free$0

  Two content optimizations a month, internal links on 25 pages, keyword research and a limited AI assistant.

• Freelancer$49

  per month for 100 pages (Level 1)

  100 credits a month: adding a page costs 1, an audit or brief 5. Writer access, Content Planner and full AI writing. Each level up adds $49.

• Agency$196

  per month for 430 pages (Level 4)

  Everything in Freelancer plus API access, unlimited projects and users, unlimited Topic Trends data and client logins.

• EnterpriseCustom

  100,000+ pages for internal links, dedicated infrastructure, tailored contracts and an account manager; the calculator suggests about $2,000 a month.

MarketMuse

• Free$0

  1 user and 10 queries a month across the research applications. No inventory, tracked topics or briefs.

• OptimizeCustom

  1 user, 1 site inventory, 100 tracked topics, 100 queries, 5 article briefs and 1 strategy document a month. Price not published.

• ResearchCustom

  3 users, 1,000 tracked topics, unlimited queries, 10 article briefs and 3 strategy documents a month. Price not published.

• StrategyCustom

  5 users, 10,000 tracked topics, unlimited queries, 20 briefs a month in all 9 brief types and 5 strategy documents. Price not published.

InLinks

• Other savings

  First month refunded after a demo

  New customers who subscribe and attend a one-to-one demo get their first month refunded, up to $200, once per customer.

MarketMuse

No public discounts listed.