Frase vs MarketMuse (2026): which should you pick?

Pick Frase if

• Fits if you want articles drafted and published with little work on your part
• Works for agencies running content for up to 10 client sites on Scale at $239 a month

Look elsewhere if

• Tight if you publish a lot, as Starter stops at 10 articles a month with no overage option
• Pricey if you need a team, since 3 seats means Professional at $103 a month, and extra seats are $29 each
• Not for you if you need white-label reports or a client portal, which are Enterprise only
• Watch out: reporting history is current only on Starter, 3 months on Professional and 12 on Scale
• Too light for watching many pages on Starter, which tracks 10 pages for decay and 50 AI prompts

Pick MarketMuse if

• Fits if you plan topic clusters across a whole site, not one post at a time
• Works for agencies handing detailed briefs to outside writers

Look elsewhere if

• Skip it if you want to see a price before talking to sales, as no paid plan shows one
• Tight if you're staying free, at 10 queries a month with no inventory, tracked topics or briefs
• Watch out: only Strategy gets all nine brief types, and the other plans get the article brief
• Pricey if your team grows, since extra users and extra tracked topics are bought on top

Frase

• Starter stops at its monthly limits; overages are optional on Professional and Scale at $5 or $4 per extra article.
• Extra seats cost $29 a month each on Professional and Scale.
• Reporting history is current only on Starter, 3 months on Professional and 12 months on Scale.
• White-label reports and a branded client portal need the custom-priced Enterprise plan.

MarketMuse

• Paid plan prices are not published; the pricing page asks you to book a demo.
• The Free plan has 10 queries a month and no site inventory, tracked topics or briefs.
• Only the Strategy plan has all nine brief types; the others get the article brief.
• Extra users and extra tracked topics are bought separately from the account's subscription settings.

Frase

Research and drafting

Frase studies the pages that rank for a topic, then drafts and optimizes an article with SEO and GEO scores and generated images.

Publishing agent

Push finished posts to WordPress, Webflow, Sanity or Wix, or let the agent publish on its own for content types you choose.

Content Guard

Watches 10 to 300 published pages for falling Google rank or traffic, writes a revision and republishes it once you approve.

AI Visibility

Monitors daily whether ChatGPT and Google AI cite you; Professional adds Perplexity and Scale adds Claude and Gemini.

FraseCMS

A hosted or headless CMS included free up to 100,000 page views a month; paid tiers at $19 or $99 a month add room and drop the badge.

MCP server, CLI and API

Run Frase from Claude, ChatGPT, Codex or Cursor, with 5,000 to 50,000 API, MCP and CLI requests a month by plan.

MarketMuse

Content inventory

Paid plans keep an inventory of a site's published pages and topics, updated automatically, with tracked topics you want to rank for.

Personalized difficulty

Scores each topic from 1 to 100 for how hard it is for your own site to rank, based on your existing coverage and performance.

Optimize editor

Grades a draft against a topic model of related subtopics, compares it with any of the top 20 ranking pages and has a generative AI writing aid.

Content briefs

Briefs with outlines, questions and linking suggestions in nine types, such as how-to, comparison and listicle. Lower plans get the article type only.

Content strategy documents

Generated documents that suggest topic clusters and a content plan, with keyword, intent and competitor data behind each recommendation.

Competitor and SERP analysis

SERP X-ray and the heatmaps show how the ranking pages cover a topic and where competitors leave gaps.

Frase

• Starter$39

  per month, billed yearly ($49 billed monthly)

  1 seat, 1 site, 10 articles and 50 audit pages a month, 50 AI prompts in ChatGPT and Google AI, 10 pages watched for decay.

• Professional$103

  per month, billed yearly ($129 billed monthly)

  3 seats, 5 sites, 40 articles and 250 audit pages, 200 AI prompts adding Perplexity, content calendar and internal links.

• Scale$239

  per month, billed yearly ($299 billed monthly)

  5 seats, 10 domains, 100 articles and 1,000 audit pages, 500 prompts adding Claude and Gemini, client-ready reports.

• EnterpriseCustom

  Custom seats and limits, white-label reports, a client portal, SSO and an SLA, through sales.

MarketMuse

• Free$0

  1 user and 10 queries a month across the research applications. No inventory, tracked topics or briefs.

• OptimizeCustom

  1 user, 1 site inventory, 100 tracked topics, 100 queries, 5 article briefs and 1 strategy document a month. Price not published.

• ResearchCustom

  3 users, 1,000 tracked topics, unlimited queries, 10 article briefs and 3 strategy documents a month. Price not published.

• StrategyCustom

  5 users, 10,000 tracked topics, unlimited queries, 20 briefs a month in all 9 brief types and 5 strategy documents. Price not published.

Frase

• Annual discount

  Save 20% with yearly billing

  Frase's pricing page takes 20% off for yearly billing: Professional is $103 a month billed yearly instead of $129 month to month.

MarketMuse

No public discounts listed.