Iterable vs Klaviyo (2026): which should you pick?

Pick Iterable if

• Fits if you are a large team that wants campaigns and journeys on one platform
• Makes sense if you will book a demo before buying

Look elsewhere if

• Skip it if you want a price on the page, since none is shown
• Not for you if you want a free plan or a trial
• Skip it if you run a small list, as the pages target enterprise buyers
• Watch out: contact limits and send limits are not listed
• Watch out: no integrations were listed on the pages read, so check your stack

Pick Klaviyo if

• Fits if you run a Shopify shop and want emails driven by what people buy
• Works for brands that want email and texts in the same flows, with revenue shown per campaign

Look elsewhere if

• Pricey if your list grows fast, at $150 a month for 10,000 profiles, and the plan moves up by itself
• Skip it if you just want a newsletter, as that's a lot of store tool to pay for
• Tight if you stay free, since 500 sends a month is two emails to a 250-person list, and sending halts past it
• Watch out: texts cost extra per send, Composer AI past the allowance is $10 per 1,000 credits, and support packages start at $500
• Not for you if you want funnel and cohort reports without paying for the Personalization add-on

Iterable

• No pricing is published; the site directs visitors to book a demo.
• No free plan or self-serve trial is described on the pages read.
• The pages read are written for enterprise buyers and do not list plan tiers, contact limits or send limits.

Klaviyo

• The Free plan stops at 250 active profiles and 500 sends a month; sending halts until the next cycle or an upgrade.
• Price follows active profiles, and accounts move automatically to a higher plan as the list grows.
• Text and other mobile messages cost extra per send, priced by destination with carrier fees included.
• Composer usage beyond the plan allowance is billed at $10 per 1,000 credits; paid support packages start at $500 a month.

Iterable

Campaigns

Build one-time and recurring campaigns from reusable content blocks, with dynamic content blocks that pull in real-time data.

Journeys

A visual journey builder connects email, SMS, push and in-app messages in one studio, with paths that respond to customer events.

No-code audiences

A no-code audience builder creates dynamic audiences that update as behavior changes, plus predictive audiences based on likelihood to convert or churn.

Nova AI layer

Iterable calls its intelligence layer Nova. It describes agents that help build audiences, journeys and campaigns, and decisioning on timing, content and channel.

Catalog and analytics

The product menu lists a Catalog feature and Insights and Analytics alongside campaigns, journeys and audiences.

Klaviyo

Unified customer profiles

Each shopper's browsing, order and engagement history sits in one profile, synced from more than 350 integrations and used for real-time segments.

Flows and campaigns

Email and flow templates, web sign-up forms and personalized product recommendations are on every plan, including Free.

Mobile messaging

SMS, MMS, WhatsApp, RCS and mobile push sit alongside email in the same flows, billed per message on top of the email plan.

Composer AI agent

Composer reviews flows, segments and forms and drafts campaigns from a prompt. Free accounts get $5 of usage a month; a $20 monthly add-on gives four times as much.

Reports and benchmarks

Dashboards, campaign revenue attribution and peer benchmarks on every plan. Funnels, cohort reports and custom attribution need the Personalization add-on.

Customer service tools

Customer Agent answers shopper questions with AI (first 50 resolutions free) and Helpdesk handles tickets, with a 30-day free trial.

Iterable

Pricing could not be confirmed. See iterable.com.

Klaviyo

• Free$0

  250 active profiles, 500 email sends a month, $5 of mobile messages a month. Emails carry the Klaviyo logo.

• Email$20

  per month for up to 500 active profiles, billed monthly

  5,000 sends a month, logo removed, generative AI and predictive analytics. Price rises with the list: $150 a month at 10,000 profiles.

• EnterpriseCustom

  Standard and Advanced packages priced by active profiles through sales, with sends bought separately by usage.

Iterable

No public discounts listed.

Klaviyo

• Other savings

  $19 off the first month of the Email plan

  A one-time $19 credit on the first month of the $20 Email plan for accounts with no paid Klaviyo plan in the past 12 months. Valid through November 30, 2026.