Kafkai vs Semrush (2026): which should you pick?
As of Nov 13, 2026, Semrush grades higher than Kafkai: 2.2 against 1.8 out of 4.0.
Checked Nov 2, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Kafkai grades higher on value for money. Semrush grades higher on features and ease of use. They get the same grade on the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
Which one is for you
Pick Kafkai if
- Fits if you already work in Claude, ChatGPT or Cursor and want search data inside it
- Works for one-off research projects, since you pay as you go
Look elsewhere if
- Skip it if you want an article writer, because there is no writing tool of its own
- Not for you if you don't use an AI assistant over MCP
- Tight if you want rank tracking, since research runs only when asked
- Watch out: prices are in yen with Japanese consumption tax, and credits expire after 90 days
Pick Semrush if
- Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
- Works for agencies that need keyword data for many countries and compare client sites with competitors
Look elsewhere if
- Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
- Tight if your team is more than just you, since every extra user is from $45 a month
- Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
- Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
- Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day
How we grade them
| 1.8GPAKafkaiWeak | 2.2GPASemrushFair | |
|---|---|---|
| Value for money | CPay-as-you-go credits in yen: ¥1,000 buys 1,000 credits, enough for one project with one competitor. It isn't a monthly plan, so it can't be set against the category cleanly. | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. |
| Free plan and trial | C1,000 free credits on signup with no card, valid for 90 days. | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. |
| Features | DKeyword, competitor and backlink research, with Search Console data and WordPress drafts. It needs an AI assistant to be useful and has no writing tool. | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. |
| Ease of use | DAbout 30 minutes of one-time MCP setup through an AI assistant. | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. |
| Platforms and integrations | BWeb, with Claude, ChatGPT, Cursor, Claude Code and WordPress. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. |
| Best for | search research for an AI assistant | all-in-one SEO research for teams with a budget |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Kafkai and Semrush. How we grade
Where they differ
- Semrush also covers reports and site audit.
At a glance
| Kafkai | Semrush | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | ¥1,000 one-time top-up for 1,000 credits (¥1,100 with consumption tax) | $117.33 per month, billed annually ($139 billed monthly) |
| Free plan | None | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. |
| Free trial | 1,000 free credits on signup, no credit card; credits are valid for 90 days | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once |
| Web | ||
| Made by | Kafkai Giken, Inc. | Semrush Holdings |
| Price read from | kafkai.com | semrush.com |
| Checked | Nov 13, 2026 | Nov 2, 2026 |
Worth knowing
Kafkai
- Prices are in Japanese yen and include Japanese consumption tax; the checkout works out tax from the billing address.
- Credits expire 90 days after they are granted or bought.
- It does not track rankings on a schedule; research runs only when asked.
- It is used through an AI assistant over MCP, with a roughly 30-minute one-time setup, and has no writing tool of its own.
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
Key features
Kafkai
- Keywords and content gaps
- Lists the keywords a site ranks for with position and monthly search volume, and the keywords competitors rank for that it does not.
- Competitor finding
- Returns the sites that rank for the same searches and how far their keywords overlap with yours.
- Backlinks
- Shows who links to a site, new and lost links by date, and the sites that link to competitors but not to you.
- Search Console for your own site
- After you prove the domain with a DNS record, pages and searches losing clicks can be read through the same AI.
- Amazon and Google Shopping checks
- Shows where a product appears in Amazon and Google Shopping results for a keyword, in the supported countries, at 5 credits per keyword.
- WordPress drafts
- Your AI writes the article and Kafkai sends it to a WordPress site as a draft; Kafkai itself does not write or store articles.
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
Plans
Kafkai
1,000 credits¥1,000
one-time top-up, used as you go (Â¥1,100 with consumption tax)
1,000 credits, enough for one project with one competitor, per the features page.
3,000 credits¥3,000
one-time top-up, used as you go (Â¥3,300 with consumption tax)
3,000 credits with no bonus.
5,000 credits¥5,000
one-time top-up, used as you go (Â¥5,500 with consumption tax)
5,000 credits with no bonus.
10,500 credits¥10,000
one-time top-up, used as you go (Â¥11,000 with consumption tax)
10,000 credits plus a 5% bonus.
22,000 credits¥20,000
one-time top-up, used as you go (Â¥22,000 with consumption tax)
20,000 credits plus a 10% bonus.
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
Ways to pay less
Kafkai
No public discounts listed.
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
Common questions
Which is cheaper, Kafkai or Semrush?
As of Nov 13, 2026, Kafkai starts at ¥1,000 one-time top-up for 1,000 credits (¥1,100 with consumption tax), and Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
Which has a free plan, Kafkai or Semrush?
As of Nov 13, 2026, only Semrush has a free plan. Kafkai does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.

