KeywordTool.io vs Ubersuggest (2026): which should you pick?
As of Oct 23, 2026, KeywordTool.io and Ubersuggest share a 2.4 GPA, both have a free plan, and Ubersuggest starts cheaper, at $29 a month against $68 a month.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
KeywordTool.io grades higher on the free plan and ease of use. Ubersuggest grades higher on value for money. They get the same grade on features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
KeywordTool.io
Autocomplete keyword ideas from Google and 16 other search platforms
Ubersuggest
Low-cost SEO tool for keyword ideas, site audits and rank tracking
Which one is for you
Pick KeywordTool.io if
- Fits if you want long-tail ideas from YouTube, Amazon or TikTok and can do without the numbers
- Works for pulling keyword data into Claude or ChatGPT through the MCP server on a paid plan
Look elsewhere if
- Pricey if you only want search volumes, at $68 a month on yearly billing and $88 monthly
- Skip it if you need a difficulty score to judge which keywords you can win
- Not for you if you want to try the paid data first, as there's no trial, only a 30-day refund
- Watch out: only Google and Bing volumes come from the ad planners; the rest are modeled estimates
- Tight if you run lots of lookups, as Starter allows 50 requests a day across web, API and MCP
Pick Ubersuggest if
- Fits if you do the SEO for your own small business site and want to spend about $16 a month
- Makes sense if you'd rather pay once than keep a subscription going
Look elsewhere if
- Skip it if you want daily rankings, as tracking and audits run weekly on every plan
- Not for you if you need an API, since outside access is only through MCP and the chat apps
- Tight if you run more than one site on Individual, which has 1 project and 125 tracked keywords
- Watch out: lifetime purchases are final and non-refundable, and the one-time trial covers monthly plans only
- Pricey if you add users, projects, keywords, AI prompts or credits, at $5 a month each; the free plan's limits aren't published
How we grade them
| 2.4GPAKeywordTool.ioFair | 2.4GPAUbersuggestFair | |
|---|---|---|
| Value for money | DStarter is $68 a month on yearly billing, $88 monthly, which is in this category's dearest tenth. Every paid plan does include the API, an MCP server and volume for 50,000 keywords a day. There's no trial, only a 30-day money-back guarantee. | BIndividual is $192 a year, $16 a month on yearly billing ($29 monthly), inside this category's cheapest quarter, for 1 project and 125 tracked keywords. Pay once and it's $290 for life, but lifetime purchases are final and non-refundable. |
| Free plan and trial | BThe free version needs no account and no card, and gives up to 750+ suggestions a search with no limit on record. One person could live on that for ideas. What you don't get is volume, CPC or competition: those are all paid. | CThere's a free account you can drop back to, but the pricing page doesn't list its limits. The 7-day trial is a one-off and covers the monthly plans only. |
| Features | CIdeas from 17 platforms, plus volume, CPC, trend history and bulk lookups on paid plans. But there's no difficulty score or competitor lookup on record, and only Google and Bing volumes come from the ad planners. | CKeyword and content ideas, competitor and backlink research with 3 years of link history, site audits, rank tracking and AI checks in ChatGPT, Gemini and AI Overviews. The gap: rankings and audits update weekly on every plan. |
| Ease of use | BNo rating on record, and nothing to set up: the free version runs without an account, so you type a word, pick a platform and read the list. | CNo rating on record. It's built for beginners, with a step-by-step SEO course and an AI Chat that answers questions about your reports, but there's still setup and a fair bit to learn. |
| Platforms and integrations | BWeb only, with no desktop or phone app. Every paid plan has a REST API and an MCP server for Claude, ChatGPT and Cursor, all drawing on the same daily request pool. | BWeb plus a browser extension, linked to Search Console and WordPress, with apps for ChatGPT and Claude and an MCP server that also reaches Cursor. There's no API plan, and no desktop or phone app. |
| Best for | long-tail ideas from Google and 16 other platforms | all-round SEO for one small site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: KeywordTool.io and Ubersuggest. How we grade
Where they differ
- KeywordTool.io also covers app store optimization and youTube SEO.
- Ubersuggest also covers rank tracking, site audit and backlink analysis.
At a glance
| KeywordTool.io | Ubersuggest | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $68 per month, billed annually ($88 billed monthly) | $29 per month, billed monthly |
| Free plan | Free version, no account needed: up to 750+ autocomplete suggestions per search term. Search volume, cost per click and competition data come with Keyword Tool Pro. | Free account that paid plans can be downgraded to at any time; its limits are not stated on the pricing page. |
| Free trial | None listed | One-time 7-day free trial of the monthly plans |
| Web | ||
| Browser extension | ||
| Made by | Essential Apps LLC and Key Tools Limited | NP Digital |
| Price read from | keywordtool.io | app.neilpatel.com |
| Checked | Oct 23, 2026 | Oct 17, 2026 |
Worth knowing
KeywordTool.io
- The free version shows suggestions only; volume, CPC and competition need a paid plan starting at $68 a month billed annually.
- There is no free trial; paid plans instead carry a 30-day money-back guarantee.
- Only Google and Bing volumes come from the ad planners; other platforms' volumes are modeled estimates.
- Paid plans are capped by daily requests, from 50 on Starter to 400 on Agency, shared across the web app, API and MCP.
Ubersuggest
- Rank tracking and site audits update weekly on every plan.
- There is no API plan; outside access is through the MCP server and the ChatGPT and Claude apps.
- Lifetime purchases are final and non-refundable; the free trial covers monthly plans only.
- More users, projects, tracked keywords, AI prompts or credits cost $5 a month for each add-on.
Key features
KeywordTool.io
- Autocomplete keyword ideas
- Adds letters and numbers around a seed term to pull hundreds of long-tail suggestions, across 190+ Google domains and many languages.
- 17 search platforms
- Research Google, YouTube, Bing, Copilot, Perplexity, Amazon, eBay, the App Store, Google Play, Instagram, X, Reddit, Pinterest, Etsy, TikTok and Naver.
- Search volume and cost per click
- Pro plans show volume, CPC and competition. Google and Bing figures come from their keyword planners; the other platforms are estimates.
- Trend history
- Monthly search volume history covers 12 months on Starter, 24 on Growth and up to 48 on Scale and Agency.
- Bulk search volume
- Upload an existing keyword list and get volume, CPC and trend data for it, up to 1,000 keywords per request.
- API and MCP server
- Every paid plan includes a REST API and an MCP server for assistants such as Claude, ChatGPT and Cursor, drawing on the same daily request pool.
Ubersuggest
- Keyword and content ideas
- Get 20,000 to 100,000 keyword suggestions a month by plan, with search intent, AI prompt ideas and content ideas from top pages.
- Competitor and backlink research
- Track 5 to 15 competitors, see their top pages and keywords, and browse backlinks with 3 years of link history.
- Site audit
- Crawl 1,000 to 10,000 pages a week per report for SEO errors, using Google Search Console data for more detail.
- Rank tracking
- Track 125 to 300 keywords per project with weekly updates and mobile rankings, in 20 locations on Individual and unlimited above.
- AI search visibility
- Check set prompts per brand in ChatGPT, Gemini and Google AI Overviews, monthly on Individual up to weekly on Enterprise.
- AI chat, MCP and apps
- Ask questions of your reports in AI Chat, or bring the data into ChatGPT, Claude or Cursor through apps and an MCP server.
Plans
KeywordTool.io
Free$0
Autocomplete keyword suggestions for any term, up to 750+ per search, without signing up.
Starter$68
per month for 50 requests a day, billed annually ($88 monthly)
Search volume for 50,000 keywords a day, 12 months of trend history, all 17 platforms, web app, API and MCP.
Growth$148
per month for 100 requests a day, billed annually ($188 monthly)
Search volume for 100,000 keywords a day and 24 months of trend history.
Scale$308
per month for 200 requests a day, billed annually ($388 monthly)
Search volume for 200,000 keywords a day and 48 months of trend history, for in-house teams.
Agency$628
per month for 400 requests a day, billed annually ($788 monthly)
Search volume for 400,000 keywords a day and 48 months of trend history.
Enterprise & CustomCustom
Higher daily limits, custom API and MCP usage, procurement paperwork and bank-transfer payment. Quoted after a demo.
Ubersuggest
Free$0
Free account with limited access; the pricing page does not list its limits.
Individual$29
per month, billed monthly
1 project, 150 reports a day, 250 credits a month, 125 tracked keywords, 1,000-page weekly audits and 10 AI prompts checked monthly.
Business$49
per month, billed monthly
7 projects, 300 reports a day, 500 credits, 150 keywords per project, 5,000-page audits and 15 AI prompts checked every two weeks.
Enterprise$99
per month, billed monthly
15 projects, 900 reports a day, 1,000 credits, 300 keywords per project, 10,000-page audits and 20 AI prompts checked weekly.
Ways to pay less
KeywordTool.io
- Annual discount
Save over 20% with annual billing
Keyword Tool's pricing lists annual billing at over 20% less: Starter is $68 a month billed annually instead of $88 billed monthly.
Ubersuggest
- Annual discount
Yearly billing from $192 a year
The pricing page's US price list has yearly plans at $192 for Individual, $326 for Business and $657 for Enterprise, against $29, $49 and $99 a month.
- Lifetime license
Lifetime access from $290, paid once
A single payment of $290 (Individual), $490 (Business) or $990 (Enterprise) buys lifetime access. The page shows lifetime first, under a countdown banner.
Common questions
Which is cheaper, KeywordTool.io or Ubersuggest?
As of Oct 23, 2026, Ubersuggest is cheaper to start with: $29 a month, against $68 a month for KeywordTool.io. KeywordTool.io starts at $68 per month, billed annually ($88 billed monthly), and Ubersuggest starts at $29 per month, billed monthly.
Which has a free plan, KeywordTool.io or Ubersuggest?
As of Oct 23, 2026, both KeywordTool.io and Ubersuggest have a free plan.
Which platforms do KeywordTool.io and Ubersuggest run on?
As of Oct 23, 2026, only Ubersuggest lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.