MarketMuse vs Semji (2026): which should you pick?
As of Oct 23, 2026, MarketMuse and Semji share a 2.4 GPA, and only MarketMuse has a free plan.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
MarketMuse
Content planning and optimization built on a site-wide topic inventory
Free plan
Which one is for you
Pick MarketMuse if
- Fits if you plan topic clusters across a whole site, not one post at a time
- Works for agencies handing detailed briefs to outside writers
Look elsewhere if
- Skip it if you want to see a price before talking to sales, as no paid plan shows one
- Tight if you're staying free, at 10 queries a month with no inventory, tracked topics or briefs
- Watch out: only Strategy gets all nine brief types, and the other plans get the article brief
- Pricey if your team grows, since extra users and extra tracked topics are bought on top
Pick Semji if
- Fits if you're a large marketing team running content in several markets
- Works for brands that want briefs, drafts and publishing in one workflow
Look elsewhere if
- Skip it if you want a price up front, as Semji quotes only after a demo
- Watch out: there's a free sign-up, but nothing says what it includes or for how long
- Too light for teams that need technical SEO or link building, which Semji sells as separate managed services
How we grade them
| 2.4GPAMarketMuseFair | 2.4GPASemjiFair | |
|---|---|---|
| Value for money | CNo paid price is published. Optimize, Research and Strategy all say book a demo, so the price is only given on a sales call. Extra users and extra tracked topics are bought on top of the plan. | CNo price is published. Semji quotes by workspaces, markets and AI usage after a demo, so the price is only given on a sales call. Seats are part of the quote rather than charged per head. |
| Free plan and trial | CA free plan for 1 user with 10 queries a month in Topic Navigator, Keywords, SERP X-ray and the heatmaps. There's no site inventory, no tracked topics and no briefs, and 10 queries go fast. | CNo free plan on record. The pricing page links a free sign-up, but doesn't say what it includes or for how long. |
| Features | BA site inventory with a personal difficulty score from 1 to 100, briefs, strategy documents, an editor that grades drafts against the top 20 pages and an AI writing aid. That covers the job, though only Strategy gets all nine brief types. | BAI visibility on six answer engines, Google opportunity data, agents that prepare briefs and drafts, a Content Score editor, brand voice training and publishing to six CMSs with traffic and revenue per page. The content job, without technical SEO or link building. |
| Ease of use | CNo rating on record. There's a site inventory, tracked topics and a topic model to get your head around before the scores mean much. | CNo rating on record. Brand voice, a knowledge base and CMS publishing all take setting up first. |
| Platforms and integrations | BWeb only, with Google Docs and Microsoft Word. No API on record, and no desktop or phone app. | BWeb, publishing to WordPress, Drupal, Magento, Shopify, Contentful and Strapi, with Search Console, Analytics 4 and Claude. No desktop or phone app. |
| Best for | planning content across a whole site | large teams running SEO and GEO content |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: MarketMuse and Semji. How we grade
Where they differ
- MarketMuse also covers keyword research and internal linking.
- Semji also covers AI agents, reports and AI search visibility.
In commonWebAI featuresContent optimization
At a glance
| MarketMuse | Semji | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | Not published | Not published |
| Free plan | 1 user and 10 queries a month in Topic Navigator, Keywords, SERP X-ray and the heatmaps, with no site inventory, briefs or strategy documents. | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | MarketMuse, Inc. | SEMJI SAS |
| Price read from | marketmuse.com | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
MarketMuse
- Paid plan prices are not published; the pricing page asks you to book a demo.
- The Free plan has 10 queries a month and no site inventory, tracked topics or briefs.
- Only the Strategy plan has all nine brief types; the others get the article brief.
- Extra users and extra tracked topics are bought separately from the account's subscription settings.
Semji
- No prices are published; Semji quotes by workspaces, markets and AI usage after a demo, with seats included rather than charged per head.
- The platform does not do technical SEO or link building; Semji sells those as managed services.
- The pricing page links a free sign-up, but it does not state what the free access includes or for how long.
- Semji says it is SOC 2 Type II audited and hosts customer data on AWS in the EU.
Key features
MarketMuse
- Content inventory
- Paid plans keep an inventory of a site's published pages and topics, updated automatically, with tracked topics you want to rank for.
- Personalized difficulty
- Scores each topic from 1 to 100 for how hard it is for your own site to rank, based on your existing coverage and performance.
- Optimize editor
- Grades a draft against a topic model of related subtopics, compares it with any of the top 20 ranking pages and has a generative AI writing aid.
- Content briefs
- Briefs with outlines, questions and linking suggestions in nine types, such as how-to, comparison and listicle. Lower plans get the article type only.
- Content strategy documents
- Generated documents that suggest topic clusters and a content plan, with keyword, intent and competitor data behind each recommendation.
- Competitor and SERP analysis
- SERP X-ray and the heatmaps show how the ranking pages cover a topic and where competitors leave gaps.
Semji
- AI visibility tracking
- The Intelligence Hub reports mention rate, citation rate and average position on ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude and DeepSeek.
- SEO opportunities
- Data Explorer sets your Google position, a competitor's and the focus keyword side by side, and sends a chosen topic to Planning.
- AI agents and briefs
- Agents such as GEO Expert and Content Master prepare briefs and drafts; every proposed change is reviewed before it is applied.
- Content Score editor
- A score that rises as the draft meets SEO, readability and brand rules, so a team can agree when a page is ready.
- Brand Voice and Knowledge Base
- Train the AI on a style guide and your own pages, and store product facts and rules for the agents to read before they write.
- CMS Publisher and measurement
- Sends drafts to WordPress, Drupal, Magento, Shopify, Contentful or Strapi, then reports traffic, conversions and revenue per page.
Plans
MarketMuse
Free$0
1 user and 10 queries a month across the research applications. No inventory, tracked topics or briefs.
OptimizeCustom
1 user, 1 site inventory, 100 tracked topics, 100 queries, 5 article briefs and 1 strategy document a month. Price not published.
ResearchCustom
3 users, 1,000 tracked topics, unlimited queries, 10 article briefs and 3 strategy documents a month. Price not published.
StrategyCustom
5 users, 10,000 tracked topics, unlimited queries, 20 briefs a month in all 9 brief types and 5 strategy documents. Price not published.
Semji
Pricing could not be confirmed. See semji.com.
Common questions
Which is cheaper, MarketMuse or Semji?
As of Oct 23, 2026, MarketMuse publishes no starting price, and Semji has no price we could confirm.
Which has a free plan, MarketMuse or Semji?
As of Oct 23, 2026, only MarketMuse has a free plan. Semji does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.