NoxInfluencer vs Tubular Labs (2026): which should you pick?
As of Nov 13, 2026, NoxInfluencer and Tubular Labs share a 1.8 GPA, and only NoxInfluencer has a free plan.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
NoxInfluencer grades higher on the free plan. Tubular Labs grades higher on value for money and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
NoxInfluencer
Influencer search and analytics across YouTube, TikTok and more
Tubular Labs
Social video analytics for media companies, brands and agencies
Which one is for you
Pick NoxInfluencer if
- Fits if you're a brand or agency vetting creators across several platforms
- Works for teams that run outreach and campaign tracking in one place
Look elsewhere if
- Skip it if you want a monthly plan, as paid plans are annual or quarterly
- Pricey if you're a solo creator, with Business at $3,899 a year for 2 users
- Not for you if you want YouTube SEO, since those are the free tools
- Watch out: the vendor says estimated metrics can be 10% or 20% off
- Watch out: API access is sold separately or in Custom
Pick Tubular Labs if
- Fits if you're a media company benchmarking social video audiences
- Works for brand teams vetting creators for sponsorships
Look elsewhere if
- Skip it if you're an individual creator, as it's built for teams
- Watch out: no prices are published and the page lists Flex plans without prices or limits
- Watch out: it's sold by the seat on a quote
- Watch out: nothing is free and no trial is mentioned
How we grade them
| 1.8GPANoxInfluencerWeak | 1.8GPATubular LabsWeak | |
|---|---|---|
| Value for money | DBusiness is $3,899 a year for 2 users, about $325 a month, against $24 for the middle of YouTube SEO tools, and the dearest tenth starts at $83. | CSeat-based and quoted on request. No price is published, so it can't be set against the category's $24 middle. |
| Free plan and trial | CA free account gives creator search and channel analytics tools. Trials of advanced features need a demo request. | FNothing free on record: no free plan and no trial. |
| Features | CDatabase, analytics, outreach and campaigns. The vendor says some estimated metrics can be off by 10% or 20%. | CA social video database, influencer search, dashboards and an API. It does a wide research job, but it isn't built for an individual creator optimising videos. |
| Ease of use | CNo store rating on record. Plans come with demos and setup. | CNo store rating on record. It's a team platform with dashboards to set up around your own accounts. |
| Platforms and integrations | CWeb only. API access is sold separately or on the Custom plan, with Gmail and TikTok Shop listed. | BWeb only, but it has an API and Viewpoint dashboards for wider teams. |
| Best for | brands and agencies hiring influencers | social video audience research for media teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: NoxInfluencer and Tubular Labs. How we grade
Where they differ
- NoxInfluencer also covers keyword research.
- Tubular Labs also covers dashboards.
At a glance
| NoxInfluencer | Tubular Labs | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $1,499 per 3 months for Business, or $3,899 per year | Not published |
| Free plan | Free account with creator search and channel analytics tools after registering; trials of advanced features need a demo request. | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Flextech Inc. | Chartbeat, Inc. |
| Price read from | noxinfluencer.com | Not confirmed |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
NoxInfluencer
- Paid plans are annual or quarterly commitments; no monthly plan is listed.
- The vendor says some estimated metrics can deviate 10% or 20% from real numbers.
- It is built for brand-side influencer marketing; the YouTube SEO tools are the free ones.
- API access is sold separately as pay on demand or in the Custom plan.
Tubular Labs
- Pricing is seat-based and quoted on request; no prices are published.
- Built for media, brand and agency teams, not for individual creators optimizing videos.
- The pricing page names Flex plans but lists no plan prices or limits.
Key features
NoxInfluencer
- Influencer database
- Search 200M+ creator profiles on YouTube, TikTok, Instagram and Twitch, with up to 10,000 results per search.
- Audience and content analytics
- Per-channel overview, audience demographics, content performance and brand collaboration data, refreshed daily.
- Outreach
- Email templates, an AI email writer, an AI negotiation assistant and bulk email, with a CRM for creators.
- Campaign management
- Track campaigns, promotion content and payments; Business allows 3 campaigns a month.
- Brand insight
- Brand rankings, overview reports and marketing strategy reports; the quota grows with each plan.
- Free YouTube tools
- A keywords tool, title generator, thumbnail viewer, trends page, YouTuber comparison and live sub counts.
Tubular Labs
- Social video database
- A searchable database of videos and creators across YouTube, Instagram, Facebook, Twitch and other platforms, organized by categories and topics.
- Content strategy research
- Used to follow content trends, find whitespace opportunities and track competitors' social video performance.
- Influencer identification
- Helps sponsorship and partnership teams discover creators and check them before a campaign.
- Tubular Viewpoint dashboards
- Dashboards for views, engagement and uploads across platforms, for a team's own channels and competitors'.
- Tubular API
- The site lists a Tubular API among its services for pulling the data into other systems.
Plans
NoxInfluencer
Business (Quarterly)$1,499
per 3 months, for 2 users
Same Business features on a shorter term: 2,000 AI credits a month, 600 email views and 5,000 bulk email credits a month.
Business$3,899
per year, for 2 users
Search, audience analytics, outreach and campaign tracking; the page says this is about $325 a month versus $500 on the quarterly plan.
Enterprise$7,999
per year, for 6 users
4,000 AI credits a month, 15,000 email views and 80,000 bulk email credits a year, unlimited campaigns.
CustomCustom
Priced by sales; 10 users, on-premise deployment and API data access.
Tubular Labs
Pricing could not be confirmed. See tubularlabs.com.
Ways to pay less
NoxInfluencer
- Annual discount
Annual plan saves about 35%
The FAQ says the annual Business plan works out to about $325 a month against $500 on the quarterly plan.
Tubular Labs
No public discounts listed.
Common questions
Which is cheaper, NoxInfluencer or Tubular Labs?
As of Nov 13, 2026, NoxInfluencer starts at $1,499 per 3 months for Business, or $3,899 per year, and Tubular Labs has no price we could confirm.
Which has a free plan, NoxInfluencer or Tubular Labs?
As of Nov 13, 2026, only NoxInfluencer has a free plan. Tubular Labs does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.