OptinMonster vs RafflePress (2026): which should you pick?

Pick OptinMonster if

• Fits if you run a blog or shop and want more email sign-ups from it
• Works for agencies running sign-up campaigns across client sites, with sub-accounts from Pro

Look elsewhere if

• Skip it if you want exit intent on a budget, as it starts on Pro at $870 a year
• Not for you if you want to try it first, as there's no free plan or trial, only a 14-day refund
• Pricey if you budgeted on the first year, as Basic goes from $108 to $210 at renewal
• Watch out: going over the impression limit moves the account up to the next plan automatically
• Tight if you want geolocation, retargeting or store integrations, as all need Growth at $1,470 a year

Pick RafflePress if

• Fits if you run self-hosted WordPress and want to run giveaways
• Makes sense if you would rather pay once than yearly

Look elsewhere if

• Skip it if your site is not self-hosted WordPress: there is no hosted version
• Tight if you want email sign-ups from the free Lite edition, which leaves out integrations
• Pricey if you only need one giveaway, at $299 up front
• Watch out: the one-time price includes only 1 year of priority support

OptinMonster

• It does not build or host pages: it runs on an existing site where you can add JavaScript, with plugins and guides for WordPress, Shopify and others.
• First-year prices are introductory; Basic renews at $210 a year, and monthly billing costs $21 a month.
• Exit Intent, countdown timers and Zapier need Pro; geolocation, retargeting and store integrations need Growth.
• Going over the impression limit moves the account up to the next plan automatically; there is no free plan or trial, only a 14-day refund.

RafflePress

• It works only on self-hosted WordPress; there is no hosted version.
• The free Lite edition leaves out email integrations, templates and landing pages.
• The one-time price includes only 1 year of priority support.
• The page states a 14-day money-back guarantee.

OptinMonster

Campaign types

Lightbox pop-ups, floating bars, inline and sidebar forms, slide-in scroll boxes, full-screen overlays, yes/no forms and, on Growth, coupon wheels.

Drag-and-drop builder and templates

Design campaigns from more than 700 templates without code, with custom fonts, CSS and success messages, and an AI Popups option.

Targeting and triggers

Show a campaign by page, time on site, scroll depth, device or referrer; Exit Intent detection starts at Pro and geolocation at Growth.

A/B testing and analytics

From Plus, split-test campaigns and see full reports; Pro adds revenue attribution to tie campaigns to sales.

Onsite retargeting and follow-ups

Growth can show different campaigns to new and returning visitors and follow up after someone has already signed up.

Email and store integrations

Sends sign-ups to email services such as Mailchimp and Constant Contact; Growth adds Shopify, WooCommerce and Magento integrations.

RafflePress

Bonus entry actions

Visitors earn extra entries by subscribing, following accounts, sharing or watching a video; the site lists more than 30 entry actions.

Viral referrals

A refer-a-friend action gives each entrant a referral link and rewards them with bonus entries.

Drag-and-drop builder and templates

Giveaways are built visually from pre-built templates, and can be shown as a widget or a dedicated landing page.

Fraud protection

Actions are verified through APIs where possible, and the plugin can invalidate entries it flags as fraud.

Email and CRM integrations

Connects to more than 15 email services and CRMs, plus Zapier and webhooks, so entrants flow onto a list.

OptinMonster

• Basic (yearly)$210

  per year at renewal, after a first year for $108

  1 site and 2,500 campaign impressions a month, every campaign type, 700+ templates and page targeting. Advertised as $9 a month for the first year.

• Basic (monthly)$21

  per month, billed monthly

  The Basic plan paid month to month: 1 site and 2,500 impressions a month, with basic marketing integrations.

• Plus (yearly)$570

  per year at renewal, after a first year for $324

  2 sites, 10,000 impressions a month, A/B testing, device targeting and content locking. Advertised as $27 a month for the first year; $57 billed monthly.

• Pro (yearly)$870

  per year at renewal, after a first year for $444

  3 sites, 25,000 impressions, exit intent, countdown timers, revenue attribution, Zapier and 2 sub-accounts. $37 a month the first year; $87 monthly.

• Growth (yearly)$1,470

  per year at renewal, after a first year for $804

  5 sites, 100,000 impressions, geolocation, onsite retargeting, coupon wheels and unlimited sub-accounts. $67 a month the first year; $147 monthly.

• EnterpriseCustom

  Custom impression volumes with dedicated support, and optional Okta SSO login or custom integrations at extra cost.

RafflePress

• Lite$0

  Free plugin from WordPress.org with the giveaway builder and basic entry actions.

• Single Site$299

  one-time, for 1 site

  All features, integrations and templates, lifetime updates and 1 year of priority support.

• Unlimited Sites$349

  one-time, for unlimited sites

  Same as Single Site on unlimited sites, including client sites.

OptinMonster

• Other savings

  Introductory first year at about half price

  New annual plans cost $108 (Basic), $324 (Plus), $444 (Pro) or $804 (Growth) for the first year, then renew at $210, $570, $870 or $1,470.

• Annual discount

  Annual plans cost less than paying monthly

  Basic renews at $210 a year against $21 a month ($252 a year) on monthly billing, and Growth at $1,470 against $147 a month.

RafflePress

No public discounts listed.