Orchly AI vs Semrush (2026): which should you pick?
As of Oct 23, 2026, Orchly AI grades higher than Semrush: 2.4 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Orchly AI grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Orchly AI
AI search and SEO tracking with agents for content and links
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
Which one is for you
Pick Orchly AI if
- Fits if you want AI visibility, keyword ranks and content on one plan from $37 a month
- Works for agencies sending white-label reports, from Pro at $93 for 3 websites
Look elsewhere if
- Skip it if Gemini, AI Mode, Grok or Claude matter, as they're paid add-ons below Enterprise
- Tight if you're a team, as Essential has 1 user and 1 website
- Too light for heavy tracking on Essential, at 25 prompts, and going over means upgrading or buying credits
- Watch out: AI traffic analytics, white-label reports and the API all start at Pro
- Pricey if you pay monthly, at $49 for Essential and $125 for Pro against $37 and $93 yearly
Pick Semrush if
- Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
- Works for agencies that need keyword data for many countries and compare client sites with competitors
Look elsewhere if
- Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
- Tight if your team is more than just you, since every extra user is from $45 a month
- Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
- Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
- Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day
How we grade them
| 2.4GPAOrchly AIFair | 2.2GPASemrushFair | |
|---|---|---|
| Value for money | CEssential is $37 a month billed yearly ($49 monthly), just above this category's cheaper quarter, for 25 prompts, 20 articles a month and 100 audited pages. | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. |
| Free plan and trial | CNo free plan, but a 7-day free trial on every plan with no credit card required. | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. |
| Features | BDaily AI tracking, Search Console and GA4 data, daily keyword ranks, page audits, a content agent, link and outreach agents, and a task board to approve it all. The gap: Gemini, AI Mode, Grok and Claude are paid add-ons. | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. |
| Ease of use | CNo rating on record. Every agent task waits for your approval, so there's a queue to work through, plus Google accounts to connect. | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. |
| Platforms and integrations | BWeb only, linked to Search Console, Google Analytics, Claude and Cursor, with MCP on every plan and the API from Pro. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. |
| Best for | AI tracking, rank tracking and content in one | all-in-one SEO research for teams with a budget |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Orchly AI and Semrush. How we grade
Where they differ
- Orchly AI also covers AI agents, long-form writing, AI search visibility and link outreach.
- Semrush also covers reports, keyword research and backlink analysis.
At a glance
| Orchly AI | Semrush | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $37 per month for 25 prompts, billed yearly ($49 billed monthly) | $117.33 per month, billed annually ($139 billed monthly) |
| Free plan | None | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. |
| Free trial | 7-day free trial on every plan, no credit card required | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once |
| Web | ||
| Made by | Orchly AI | Semrush Holdings |
| Price read from | orchly.ai | semrush.com |
| Checked | Oct 23, 2026 | Oct 17, 2026 |
Worth knowing
Orchly AI
- Only ChatGPT, Google AI Overviews and Perplexity are included; Gemini, Google AI Mode, Grok and Claude cost extra on every plan below Enterprise.
- Essential has 1 user and 1 website, with no AI traffic analytics, white-label reports or API access.
- Prompt limits are 25 on Essential and 100 on Pro; going over means upgrading or buying extra credits.
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
Key features
Orchly AI
- AI search monitoring
- Refreshes tracked prompts daily in ChatGPT, Google AI Overviews and Perplexity; Gemini, AI Mode, Grok and Claude are paid add-ons.
- SEO data in one place
- Combines Search Console and GA4 data with daily keyword positions by country and page-by-page SEO and GEO audit scores.
- Content agent
- Writes new articles in your brand voice and refreshes or translates existing ones, counted against the monthly article allowance.
- Activation and site health agents
- Suggest backlink targets, outreach pitches and Reddit or Quora replies, add internal links and flag broken links, schema gaps and slow pages.
- Command center with approvals
- Lists every opportunity the agents found as tasks in a list or board, to approve, reject, schedule or run.
- MCP and API
- MCP on every plan lets Claude, Cursor and other clients query your data; the API starts at Pro.
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
Plans
Orchly AI
Essential$37
per month for 25 prompts, billed yearly ($49 billed monthly)
ChatGPT, AI Overviews and Perplexity daily, 20 articles a month, 100 pages audited, 1 website, 1 user and MCP access.
Pro$93
per month for 100 prompts, billed yearly ($125 billed monthly)
50 articles, 300 pages, 3 websites, 5 users, AI traffic analytics, white-label reports, custom agents and the API.
EnterpriseCustom
Unlimited prompts, page audits, domains and users, custom task credits and agents, full API access and a dedicated success manager.
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
Ways to pay less
Orchly AI
- Annual discount
Save 25% with yearly billing
Orchly's pricing page says paying yearly saves 25%: Essential is $37 a month billed yearly instead of $49 monthly.
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
Common questions
Which is cheaper, Orchly AI or Semrush?
As of Oct 23, 2026, Orchly AI is cheaper to start with: $37 a month, against $117.33 a month for Semrush. Orchly AI starts at $37 per month for 25 prompts, billed yearly ($49 billed monthly), and Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
Which has a free plan, Orchly AI or Semrush?
As of Oct 23, 2026, only Semrush has a free plan. Orchly AI does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.