Perform[cb] vs TUNE (2026): which should you pick?

Pick Perform[cb] if

• Fits if you want a vendor to run acquisition for you and pay only on results
• Works for agencies that want a partner side as well as an advertiser side

Look elsewhere if

• Skip it if you want self-serve software, as this is a managed service
• Not for you if you need a price first, as none is published
• Watch out: figures like 52.4% average ROAS growth are the company's own claims
• Too light on detail for anyone comparing tools, with no integrations or plans listed

Pick TUNE if

• Fits if you run or are building an affiliate network and want a white-label platform
• Works for a brand with budget for a customer success manager and professional services

Look elsewhere if

• Pricey if you are a small brand: $1,500 a month paid annually is the starting plan
• Not for you if you want to try before you talk to sales, as there is no trial or self-serve sign-up
• Watch out: onboarding and partner payments are fee-based, and the page gives no amounts
• Tight if you pass 2,500 conversions a month, since the extra is not priced on the page

Perform[cb]

• No pricing is published; the site points visitors to Get Started and a sales conversation.
• It is a managed service, not self-serve affiliate software you configure and run yourself.
• Performance figures on the site, such as 52.4% average ROAS growth, are the company's own claims.

TUNE

• Partner payments and onboarding are fee-based, and the page gives no amounts.
• The Scale plan is sold through a consultation request, and the Custom plan through a quote.
• Conversions above the 2,500 a month in Scale are not priced on the page.
• TUNE's pages describe it for advertisers and networks; there is no self-serve sign-up or free trial.

Perform[cb]

Outcome-based buying

Campaigns run on a cost-per-lead, cost-per-sale, cost-per-install, cost-per-engagement or pay-per-call basis, as listed under the Web, Mobile Apps and Calls tabs.

Works beside existing channels

The Outcome Engine is described as adding new acquisition alongside the agencies and partners a brand already uses, rather than replacing them.

Agency program

Agencies can use it to run performance campaigns for several client brands at once, with campaign management handled by Perform[cb].

Partner side for publishers

Affiliates, publishers and media buyers can join to run campaigns for brands. The site lists no activation fees, expedited payments and dedicated partner managers.

Compliance and brand safety

The site describes 24/7 compliance monitoring on its patented system and brand-safety controls over where traffic comes from.

Analytics and reporting

Built-in dynamic reporting shows campaign performance in one place, and down-funnel quality data is used to tune traffic.

TUNE

Partner management

Recruit partners, manage offers, track conversions and pay commissions from one platform.

Mobile and web tracking

Native postbacks and cookieless tracking cover mobile and desktop, with a stated 99.9% tracking uptime.

Automation

Automation for payment processing, fraud prevention, performance optimization and partner onboarding.

Customization

A white-label, customizable interface with saved reports and an API of over 650 endpoints.

For networks

A separate offering for companies building affiliate networks, with real-time data streaming.

Perform[cb]

Pricing could not be confirmed. See performcb.com.

TUNE

• Scale$1,500

  per month, paid annually

  2,500 conversions a month, a customer success manager, email, chat and phone support. Onboarding and partner payments are fee-based.

• CustomCustom

  2,500+ conversions a month, plus phone and dev-team support. Quoted on request.