Rabbit SEO Optimizer & Booster vs Semrush (2026): which should you pick?

Pick Rabbit SEO Optimizer & Booster if

• Fits if you run a Wix site and want an audit with suggested fixes without hiring an agency
• Works for small businesses tracking a handful of Google keywords

Look elsewhere if

• Skip it if your site isn't on Wix, since this listing is the Wix app, billed by Wix
• Tight if you stay free, at 2 optimizations, 5 keywords and 400 page views
• Pricey if you outgrow Pro's 15 optimizations and 20 keywords, as the next plan is $75 a month
• Watch out: Rabbit SEO's own web plans are priced separately and higher, with Pro at $100 a month
• Watch out: it says it can't guarantee Google rankings or mentions in ChatGPT, Gemini or Perplexity

Pick Semrush if

• Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
• Works for agencies that need keyword data for many countries and compare client sites with competitors

Look elsewhere if

• Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
• Tight if your team is more than just you, since every extra user is from $45 a month
• Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
• Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
• Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day

Rabbit SEO Optimizer & Booster

• This listing is the Wix app; it is installed from the Wix App Market and billed by Wix.
• Rabbit SEO's own web plans are priced separately and higher (Pro is $100 a month there), and its pricing page says marketplace prices can differ.
• The free plan covers 2 optimizations, 5 keywords and 400 page views; competitor and AI visibility checks need a paid plan.
• Rabbit SEO says it does not guarantee Google rankings or mentions in ChatGPT, Gemini, Perplexity or other AI engines.

Semrush

• Each plan includes one user; extra users start at $45 a month each, priced by plan level.
• Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
• API access and share of voice come only with the custom-priced Advanced plan.
• Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.

Rabbit SEO Optimizer & Booster

SEO audit with ranked issues

Scans the site's pages, ranks the most important issues and adds a UX audit and PageSpeed checks; the free plan includes a site auditor.

Fixes you approve first

Suggests changes to titles, meta descriptions, headings, content, images and structured data, and applies them only after you approve each one.

Keyword rank tracking

Tracks Google positions by keyword, country and device over time: 5 keywords free, then 20, 200 or 1,000 by plan.

Competitor and keyword research

Paid plans show the keywords, landing pages and backlinks that help rival sites rank, using 10 to 200 research credits a month.

Backlinks and guest posts

Monitors referring domains and broken links, and spends monthly link credits on guest posts, backlinks and directory listings.

AI visibility

Paid plans check how the site appears in AI answers from tools such as ChatGPT and Gemini, including AI competitors and gaps.

Semrush

Keyword research

Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.

Competitor and backlink analysis

See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.

Position Tracking

Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.

Site Audit

Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.

AI visibility tracking

Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.

MCP and API access

Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.

Rabbit SEO Optimizer & Booster

• Free$0

  2 optimizations, 400 page views, 5 keywords, limited page optimization, site auditor, PageSpeed, domain authority, image compressor and broken-link tester.

• Pro$18

  per month for 20 tracked keywords, same rate monthly or yearly

  15 optimizations, 10K page views, full page SEO, 10 research credits, 4 link credits a month, competitor and AI visibility checks, and site and UX audits.

• Best$75

  per month for 200 tracked keywords, same rate monthly or yearly

  70 optimizations, 100K page views, 50 research credits and 20 link credits a month, plus landing-page, broken-link and referral-link reports.

• Enterprise$300

  per month for 1,000 tracked keywords, same rate monthly or yearly

  300 optimizations, unlimited page views, 200 research credits and 70 link credits a month, with every feature of Best.

Semrush

• Free$0

  1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.

• SEO$117.33

  per month, billed annually ($139 billed monthly)

  1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.

• Starter$165.17

  per month, billed annually ($199 billed monthly)

  5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.

• Pro+$248.17

  per month, billed annually ($299 billed monthly)

  15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.

• AdvancedCustom

  40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.

Rabbit SEO Optimizer & Booster

No public discounts listed.

Semrush

• Annual discount

  Save up to 17% with annual billing

  Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.