Rankability vs Semrush (2026): which should you pick?

Pick Rankability if

• Fits if you run an agency delivering content and AI search work to many clients
• Works for agencies sending clients branded reports on AI visibility

Look elsewhere if

• Watch out: the trial needs a card and becomes the $97 plan after 7 days unless you cancel
• Skip it if you need daily Google rankings, as they update weekly
• Tight if you run many clients on Starter, since its 20 content projects a month are shared across all of them
• Pricey if you outgrow Starter, as the next plan, Agency, is $297 a month
• Watch out: each site audit stops at 1,000 pages, and bigger crawls need extra capacity

Pick Semrush if

• Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
• Works for agencies that need keyword data for many countries and compare client sites with competitors

Look elsewhere if

• Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
• Tight if your team is more than just you, since every extra user is from $45 a month
• Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
• Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
• Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day

Rankability

• Plans are sold by monthly capacity, such as content projects, tracked queries and audits, shared across all clients.
• Google rankings update weekly, not daily; AI answers are checked daily.
• The free trial needs a card and turns into the monthly plan after 7 days unless canceled; annual plans have no trial.
• Each site audit covers up to 1,000 pages; larger crawls need extra capacity.

Semrush

• Each plan includes one user; extra users start at $45 a month each, priced by plan level.
• Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
• API access and share of voice come only with the custom-priced Advanced plan.
• Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.

Rankability

AI search tracking

Checks tracked questions daily for mentions and citations in ChatGPT, Google AI Mode and AI Overviews, Claude, Perplexity, Gemini, Grok, Copilot, Brave, DeepSeek and Meta AI.

Content projects

Each project covers research, a brief, an outline, an AI-assisted draft with two revisions, a content score and export, drawing on client knowledge and brand voice.

Google and local rank tracking

Weekly Google rankings up to the top 30 results, and Local Pack scans on a grid of up to 9 by 9 points around a business location.

Audits

Page audit reports, technical site audits of up to 1,000 pages each, and Google Business Profile and brand-consistency audits.

Backlinks and prospecting

Review backlink profiles, referring domains and anchor text, and find promotion prospects, on every plan.

Client reporting, API and MCP

Branded reports with Search Console and Analytics data, client keyword approvals, and an API and MCP server that share the plan's allowances.

Semrush

Keyword research

Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.

Competitor and backlink analysis

See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.

Position Tracking

Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.

Site Audit

Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.

AI visibility tracking

Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.

MCP and API access

Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.

Rankability

• Starter$97

  per month, billed monthly

  20 content projects, 100 AI queries tracked daily, 50 Google keywords, 10 local scans and 2 site audits a month, for unlimited clients.

• Agency$297

  per month, billed monthly

  80 content projects, 300 AI queries, 150 Google keywords, 30 local scans and 10 site audits a month, priority support and onboarding.

• Agency Pro$497

  per month, billed monthly

  160 content projects, 500 AI queries, 250 Google keywords, 50 local scans and 25 site audits a month; annual billing adds coaching.

Semrush

• Free$0

  1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.

• SEO$117.33

  per month, billed annually ($139 billed monthly)

  1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.

• Starter$165.17

  per month, billed annually ($199 billed monthly)

  5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.

• Pro+$248.17

  per month, billed annually ($299 billed monthly)

  15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.

• AdvancedCustom

  40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.

Rankability

• Annual discount

  Two months free with annual billing

  Annual billing is $970 for Starter, $2,970 for Agency and $4,970 for Agency Pro, the same as ten monthly payments.

Semrush

• Annual discount

  Save up to 17% with annual billing

  Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.