Referral Factory vs Referrizer (2026): which should you pick?
As of Nov 13, 2026, Referral Factory grades higher than Referrizer: 2.0 against 1.8 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Referral Factory grades higher on the free plan and features. Referrizer grades higher on value for money. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Referral Factory
Referral program software for mid-market and enterprise teams
Referrizer
Referral, reputation and text marketing for local businesses
Which one is for you
Pick Referral Factory if
- Fits if you run a mid-sized or larger company and want referral campaigns without developers
- Works for teams that want 200+ reward types in one place
Look elsewhere if
- Pricey if you are small: Basic is $200 a month and covers 20,000 users
- Skip it if you need white-labelling, your own domain, SSO or PayPal payouts, as none are on Basic
- Watch out: price follows users who join a campaign, whether referring or invited
- Tight if you want self-hosted data or a dedicated manager, as those are Enterprise at $1,000 and up
Pick Referrizer if
- Fits if you run a gym, studio or other local business and want referrals and texts together
- Works for owners who want follow-up on leads without a separate tool
Look elsewhere if
- Skip it if you want an affiliate network or partner payouts, as it is built around customer referrals
- Not for you if you need a clear price, as none could be read
- Watch out: extra emails, call minutes and texts beyond the plan are billed
- Tight if you want to leave easily, as cancelling is done by emailing support
How we grade them
| 2.0GPAReferral FactoryFair | 1.8GPAReferrizerWeak | |
|---|---|---|
| Value for money | D$200 a month against a category middle of $69, and white-labelling, your own domain and SSO sit on Pro at $400. Dearer than most of the category. | CNo plan prices could be read, so value sits in the middle by default. Each plan carries set emails, call minutes and text credits. |
| Free plan and trial | DA 15-day free trial and no free plan. Whether the trial needs a card is not stated. | FNo free plan or trial appears in the help pages read. |
| Features | BCampaign builder, rewards, fraud alerts, tracking, webhooks and API all come on Basic. Nothing in the listing is missing from the core job. | COffers, referrals, follow-up, a lead pipeline, campaigns and an AI booking assistant. It is broader than referrals and has no partner payouts. |
| Ease of use | CA web app where you build the campaign yourself, with a guided onboarding only on Pro. No store rating is on record. | CA web account with offers, lists and automation to set up. No store rating is on record. |
| Platforms and integrations | BWeb only, with 8 integrations plus webhooks and an API. | BWeb only, with 8 integrations listed in the help centre. |
| Best for | no-code referral programs for mid-size teams | referrals and texts for local businesses |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Referral Factory and Referrizer. How we grade
Where they differ
- Referral Factory also covers no-code, reports, affiliate tracking and partner payouts.
- Referrizer also covers marketing automation, email campaigns, business texting, sMS marketing and review collection.
At a glance
| Referral Factory | Referrizer | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $200 per month for up to 20,000 users | Not published |
| Free plan | None | None |
| Free trial | 15-day free trial | None listed |
| Web | ||
| Made by | Referral Factory | Referrizer |
| Price read from | referral-factory.com | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Referral Factory
- Price follows the number of users who join a campaign, whether referring or invited: 20,000 on Basic and 40,000 on Pro.
- White-labelling, your own domain, SSO and PayPal payouts are not on Basic.
- Self-hosted data, invoice billing and a dedicated account manager are Enterprise only.
- The vendor positions it for mid-market and enterprise teams rather than very small programs.
Referrizer
- Prices could not be read: the main site returned a block page and the help center lists no plan prices.
- Each plan includes set amounts of emails, call minutes and text credits; extra usage is billed at the plan's rates.
- Not an affiliate network or partner-payout system; it is built around customer referrals and offers.
- Cancelling an account is done by emailing support.
Key features
Referral Factory
- No-code program builder
- An AI-assisted builder creates a branded referral program, with page editing or custom HTML upload, widgets, pop-ups and embeds.
- Several ways to capture referrals
- Referrals can come from unique links, referral codes, QR codes, lead-submission forms, uploads, the API and integrations.
- Rewards automation
- Over 200 reward types including gift cards in several currencies, cash payouts via PayPal, discounts, coupons and custom rewards.
- Fraud alerts
- Flags sign-ups from the same IP address or suspect emails so rewards are not issued for fake referrals.
- Integrations and API
- Connects to HubSpot, Stripe, Intercom, Salesforce, Zoho, Pipedrive and Zapier, plus webhooks and an API on every plan.
- Security and compliance
- The pricing page lists SOC 2 Type II and ISO 27001, with SSO on the Pro plan and above.
Referrizer
- Offers and referrals
- Businesses publish offers that customers claim or share with friends. Buy Now offers work like a voucher with a set price, and visits and claims can be tracked with pixels.
- Automatic lead follow-up
- After a lead claims an offer, a set interval of text messages goes out automatically to move the lead toward becoming a customer.
- Lead pipeline
- A pipeline view tracks contact statuses with automated columns, conditions and filters, and contacts can be imported from other systems.
- Text and email campaigns
- Regular and automated campaigns by text or email, plus two-way text messaging and a Smart Line number with call minutes.
- Reputation and loyalty
- Reputation management collects reviews, and a loyalty program targets customer retention.
- AI booking assistant
- An assistant in the inbox can book, reschedule and cancel appointments around the clock.
Plans
Referral Factory
Basic$200
per month for up to 20,000 users
Self-serve. Unlimited campaigns, 200+ reward types, fraud alerts, tracking and reporting, all integrations, webhooks and API.
Pro$400
per month for up to 40,000 users
Everything in Basic plus white-labelling, SAML SSO, email verification, teammate access and guided onboarding.
Enterprise$1000
per month and up, for 100,000+ users
Everything in Pro plus a dedicated account manager, invoice billing, self-hosted data and custom HTML. Sold through a demo.
Referrizer
Pricing could not be confirmed. See referrizer.com.
Ways to pay less
Referral Factory
- Annual discount
20% off yearly billing
The pricing page has a Monthly/Yearly toggle labelled Save 20%. The prices above are the monthly ones.
- Startups
50% off for startups and small businesses
Startups and small businesses can apply for 50% off qualifying subscriptions, with the same 15-day trial.
Referrizer
No public discounts listed.
Common questions
Which is cheaper, Referral Factory or Referrizer?
As of Nov 13, 2026, Referral Factory starts at $200 per month for up to 20,000 users, and Referrizer has no price we could confirm.
Which has a free plan, Referral Factory or Referrizer?
As of Nov 13, 2026, neither Referral Factory nor Referrizer has a free plan. Referral Factory has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.