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ReferralCandy vs Referrizer (2026): which should you pick?

As of Nov 13, 2026, ReferralCandy grades higher than Referrizer: 2.2 against 1.8 out of 4.0.

Checked Nov 9, 2026 and Nov 13, 2026 · graded Nov 9, 2026 and Nov 13, 2026 by ToolGPA

ReferralCandy grades higher on the free plan and features. Referrizer grades higher on value for money. They get the same grade on ease of use and platforms.

Price, platforms and features side by side. The table says where each price was read and when.

ReferralCandy

Customer referral and affiliate programs for online stores

Free trial · from $39/mo

Referrizer

Referral, reputation and text marketing for local businesses

Paid

Which one is for you

Pick ReferralCandy if

  • Fits if you want your customers to refer friends for a reward
  • Works for stores running a small affiliate or ambassador program next to referrals

Look elsewhere if

  • Pricey if referred sales are big on Basic, as its success fee is 10.5% of each referred customer's first three orders
  • Tight if you run several stores, as each extra one is $20 a month plus the fee
  • Not for you if you want a yearly discount, as billing is month to month only
  • Watch out: PayPal, Venmo and bank payouts carry the provider's own fees on top
  • Tight if you want a long trial: it's 7 days, and the listing doesn't say whether a card is needed

Pick Referrizer if

  • Fits if you run a gym, studio or other local business and want referrals and texts together
  • Works for owners who want follow-up on leads without a separate tool

Look elsewhere if

  • Skip it if you want an affiliate network or partner payouts, as it is built around customer referrals
  • Not for you if you need a clear price, as none could be read
  • Watch out: extra emails, call minutes and texts beyond the plan are billed
  • Tight if you want to leave easily, as cancelling is done by emailing support

How we grade them

2.2GPAReferralCandyFair1.8GPAReferrizerWeak
Value for money
DGraded on $5,000 a month of referred sales: Grow is $79 plus a 3.5% success fee ($175), so $254 a month, with no yearly price. Basic, now $39 plus its 10.5% fee, would make it $564. That's just inside this category's dearest tenth.
CNo plan prices could be read, so value sits in the middle by default. Each plan carries set emails, call minutes and text credits.
Free plan and trial
CNo free plan, but a 7-day free trial on any plan, and the clock starts when you switch the app on, not when you install it. The listing doesn't say whether it wants a card.
FNo free plan or trial appears in the help pages read.
Features
BCustomer referrals and affiliates side by side, unlimited campaigns, custom coupon codes, store credit or cash through PayPal, Venmo, bank or virtual cards, a Fraud Center that blocks self-referrals, and full API access. Every plan has every feature.
COffers, referrals, follow-up, a lead pipeline, campaigns and an AI booking assistant. It is broader than referrals and has no partner payouts.
Ease of use
CNo rating on record. It's one click on Shopify and a plugin elsewhere, but you'll still set rewards, coupons and fraud rules before friends start referring.
CA web account with offers, lists and automation to set up. No store rating is on record.
Platforms and integrations
BWeb, with Shopify, BigCommerce, WooCommerce and Magento, plus Klaviyo, Mailchimp, Recharge and Tremendous, and full API access on every plan. No desktop or phone app, so B is the top.
BWeb only, with 8 integrations listed in the help centre.
Best forrefer-a-friend programs for online storesreferrals and texts for local businesses

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ReferralCandy and Referrizer. How we grade

Where they differ

  • ReferralCandy also covers affiliate tracking and partner payouts.
  • Referrizer also covers marketing automation, email campaigns, business texting, sMS marketing and review collection.
In commonWeb

At a glance

ReferralCandyReferrizer
PricingFree trialPaid
Starts at$39 per monthNot published
Free planNoneNone
Free trial7-day free trial on any plan, starting when the app is activatedNone listed
Web
Made byAnafore Pte LtdReferrizer
Price read fromreferralcandy.comNot confirmed
CheckedNov 9, 2026Nov 13, 2026

Worth knowing

ReferralCandy

  • Each plan adds a success fee of 10.5%, 3.5%, 1.5% or 0.25% of referred new customers' first three orders, after discounts and before tax and shipping.
  • Each extra store costs $20 a month plus the main store's success-fee rate.
  • PayPal, Venmo and bank-transfer payouts carry the provider's own fees; Tremendous cards and store credit do not.
  • Billing is month to month only; no yearly price is listed.

Referrizer

  • Prices could not be read: the main site returned a block page and the help center lists no plan prices.
  • Each plan includes set amounts of emails, call minutes and text credits; extra usage is billed at the plan's rates.
  • Not an affiliate network or partner-payout system; it is built around customer referrals and offers.
  • Cancelling an account is done by emailing support.

Key features

ReferralCandy

Referrals and affiliates in one app
Run a customer referral program and an affiliate program side by side, with unlimited campaigns and custom coupon codes; a loyalty program is offered on Shopify.
Store platforms
One-click install on Shopify, plugins for BigCommerce, WooCommerce and Magento, and an email-based install for custom stores, at the same price.
Cash or store-credit rewards
Pay advocates in store credit, or in cash through PayPal, Venmo, bank transfer or Tremendous virtual debit cards, with no transaction fee added.
Fraud Center
Exact self-referrals, existing customers and already-referred friends are blocked automatically; close name matches, shared IPs and bursts of referrals are flagged for review.
Integrations and API
Connect Klaviyo, Mailchimp, Omnisend, Recharge and Tremendous, and build on full API access on every plan.
REx AI assistant
An AI helper on every plan sets up referral and affiliate programs, suggests rewards and commissions and explains results; changes apply only once you approve them.

Referrizer

Offers and referrals
Businesses publish offers that customers claim or share with friends. Buy Now offers work like a voucher with a set price, and visits and claims can be tracked with pixels.
Automatic lead follow-up
After a lead claims an offer, a set interval of text messages goes out automatically to move the lead toward becoming a customer.
Lead pipeline
A pipeline view tracks contact statuses with automated columns, conditions and filters, and contacts can be imported from other systems.
Text and email campaigns
Regular and automated campaigns by text or email, plus two-way text messaging and a Smart Line number with call minutes.
Reputation and loyalty
Reputation management collects reviews, and a loyalty program targets customer retention.
AI booking assistant
An assistant in the inbox can book, reschedule and cancel appointments around the clock.

Plans

ReferralCandy

  • Basic$39

    per month

    Plus a 10.5% success fee on referred new customers' first three orders. Every feature, unlimited campaigns and full API access.

  • Grow$79

    per month

    Plus a 3.5% success fee. For brands growing referral and affiliate revenue; the vendor's example puts $12,000 of referred sales at $499 for the month.

  • Scale$249

    per month

    Plus a 1.5% success fee, for high-volume brands where margins matter.

  • Enterprise$799

    per month

    Plus a 0.25% success fee, with dedicated onboarding and an account manager.

Referrizer

Pricing could not be confirmed. See referrizer.com.

Common questions

Which is cheaper, ReferralCandy or Referrizer?

As of Nov 13, 2026, ReferralCandy starts at $39 per month, and Referrizer has no price we could confirm.

Which has a free plan, ReferralCandy or Referrizer?

As of Nov 13, 2026, neither ReferralCandy nor Referrizer has a free plan. ReferralCandy has a free trial.

More comparisons

How this page was made

  • The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
  • The grades are our own, from each tool’s review or report card. The GPA is their average.
  • Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
  • The differences and the answers to the questions are worked out from those listings.
How we review and grade