Scale SERP vs SerpWow (2026): which should you pick?
As of Oct 23, 2026, SerpWow grades higher than Scale SERP: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Scale SERP grades higher on value for money. SerpWow grades higher on features and platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Scale SERP
Google results API from Traject Data with a free monthly allowance
SerpWow
Multi-engine SERP API from Traject Data, now part of ScraperAPI
Which one is for you
Pick Scale SERP if
- Fits if your local SEO work needs Google results by postal code
- Works for projects that need Scholar or Trends results next to ordinary Google search
Look elsewhere if
- Pricey if you start small, at $23 to $29 for 1,000 searches, many times what rivals charge per search
- Skip it if you need Bing or other engines, which Traject Data sells as SerpWow
- Watch out: searches past the plan cost $0.038 each on the 1,000-search plan
- Watch out: ScraperAPI bought Traject Data and says it is moving Traject's APIs onto its own infrastructure
- Tight if you're on Free, with 125 searches a month
Pick SerpWow if
- Fits if you need Google plus Bing, Yahoo, Yandex, Baidu or Naver from one provider
- Works for pipelines that want results pushed to a webhook or a cloud bucket
Look elsewhere if
- Pricey if you start small, at $155 a month billed monthly for 10,000 credits
- Tight if you want help getting set up, as premium support and onboarding start at BigData, $399
- Watch out: credits past the allowance cost $0.024 each on Starter
- Watch out: ScraperAPI bought Traject Data and says it is moving Traject's APIs onto its own infrastructure
- Not for you if you want to know the trial's size first, as its pages don't say
How we grade them
| 2.0GPAScale SERPFair | 2.2GPASerpWowFair | |
|---|---|---|
| Value for money | CThe 1,000-search plan is $23 a month on yearly billing ($29 monthly), between this category's cheaper quarter ($19) and its middle ($29.99), and that's $23 per 1,000 searches where most rivals charge $1 to $4. The 10,000 plan is $66. | DStarter is $125 a month on yearly billing ($155 monthly) for 10,000 credits, in this category's dearest tenth: $12.50 per 1,000, against $1 to $4 at most rivals. Traject Data's own Scale SERP starts at $29. |
| Free plan and trial | CA free tier of 125 searches a month with no card, meant for trying the API rather than running anything on it. | CNo free plan. There's a free trial, but its pages don't say how many searches it includes. |
| Features | CGoogle Search, Places and Maps, Trends, News, Reviews, Scholar, Images, Video and Shopping, by postal code and device, with scheduled batches. Google only, though: Traject Data sells SerpWow for other engines. | BGoogle web, AI Overviews, News, Trends, Images, Maps and Shopping on every Google domain down to postal code, plus Bing, Yahoo, Yandex, Baidu and Naver, with batches and webhook or cloud delivery. Nothing in the listing shows a gap in the core job. |
| Ease of use | CJudged on how fast a developer gets a first result: a playground that writes HTTP, cURL, Node.js, Python and PHP code as you change the settings. No rating on record. | CJudged on how fast a developer gets a first result: JSON, CSV or HTML by API pull, webhook or cloud bucket. No rating on record, and concierge onboarding only starts at BigData. |
| Platforms and integrations | CWeb only, with a REST API and code samples but no client libraries or integrations named in the listing. No desktop or phone app. | BWeb, with an API, webhooks and delivery to Amazon S3, Google Cloud Storage and Azure. No desktop or phone app, so B is the top. |
| Best for | Google results by postal code | Google plus Bing, Yahoo and Baidu from one provider |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Scale SERP and SerpWow. How we grade
Price against what you get
Scale SERP starts at $23 a month and scores 2.0 out of 4 on features, ease of use and platforms. SerpWow starts at $125 a month and scores 2.7.
SerpWow scores higher, and starts $102 a month higher: the question is whether the extra is worth that to you. Of the other SERP and SEO data APIs on the chart, 7 score higher than Scale SERP for less, and none scores higher than SerpWow for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| Scale SERP | SerpWow | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $23 per month for 1,000 searches, billed annually ($29 billed monthly) | $125 per month for 10,000 credits, billed annually ($155 billed monthly) |
| Free plan | 125 searches a month, no credit card required. | None |
| Free trial | None listed | Free trial; the number of free searches is not stated |
| Web | ||
| Made by | Traject Data (ScraperAPI) | Traject Data (ScraperAPI) |
| Price read from | trajectdata.com | trajectdata.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Scale SERP
- It covers Google only; Traject Data sells SerpWow for other search engines.
- Searches beyond a plan's limit are charged per search, from $0.038 each on the 1,000-search plan.
- Enterprise plans with an account manager and team onboarding are quoted by sales.
- Traject Data was acquired by ScraperAPI, which says it is moving Traject's APIs onto its own infrastructure.
SerpWow
- The cheapest plan is $155 a month billed monthly; Traject Data's Google-only Scale SERP starts at $29.
- Credits beyond a plan's allowance are charged, from $0.024 each on Starter.
- Premium technical support and concierge onboarding start at BigData; Starter has neither.
- Traject Data was acquired by ScraperAPI, which says it is moving Traject's APIs onto its own infrastructure.
Key features
Scale SERP
- Wide Google coverage
- Google Search, Places and Maps, Trends, News, Reviews, Scholar, Images, Video, Shopping and Products from one API.
- Postal-code targeting
- A Locations API finds supported locations by country, state, city or postal code, and results can be requested for desktop, mobile or tablet.
- Batches
- Queue up to 15,000 searches in a batch and run them on a schedule; plans allow up to 10,000 batches.
- Playground and code samples
- A visual playground covers every parameter and generates HTTP, cURL, Node.js, Python and PHP code as you change them.
- Only successful searches counted
- A search is a successful call to the Search API; calls to the other APIs, such as Locations, are not charged.
SerpWow
- Google verticals
- Web search, AI Overviews, News, Trends, Images, Videos, reverse image search, Maps listings and reviews, and Shopping and product data.
- Other search engines
- Its pages name Bing, Yahoo, Yandex, Baidu and Naver alongside Google, and also YouTube, Amazon and Reddit.
- Local targeting
- Every Google domain, localized by country, language, city, region or postal code, with mobile or desktop views.
- Batches
- Run hundreds or thousands of searches at once in batches; every plan allows up to 10,000 of them.
- Delivery options
- JSON, CSV or HTML by API pull, by webhook push, or straight to Amazon S3, Google Cloud Storage or Azure.
Plans
Scale SERP
Free$0
125 searches a month for evaluating the API.
1,000 Searches$23
per month for 1,000 searches, billed annually ($29 billed monthly)
For getting started; extra requests cost $0.038 each. Up to 10,000 batches.
10,000 Searches$66
per month for 10,000 searches, billed annually ($83 billed monthly)
Extra searches cost $0.0118 each over the plan limit.
50,000 Searches$199
per month for 50,000 searches, billed monthly
Extra searches cost $0.00796 each. Annual billing is 20% less.
250,000 Searches$599
per month for 250,000 searches, billed monthly
Extra searches cost $0.004792 each. Annual billing is 20% less.
1,000,000 Searches$1,699
per month for 1 million searches, billed monthly
Extra searches cost $0.003398 each. A 5 million plan is $4,999 a month.
SerpWow
Starter$125
per month for 10,000 credits, billed annually ($155 billed monthly)
Extra credits cost $0.024 each; up to 10,000 batches.
BigData$399
per month for 50,000 credits, billed annually ($499 billed monthly)
Extra credits at $0.01996 each, premium technical support and concierge onboarding.
Volume$960
per month for 250,000 credits, billed annually ($1,200 billed monthly)
Extra credits at $0.0096 each, with premium support and onboarding.
Infrastructure$2,399
per month for 1M credits, billed annually ($2,999 billed monthly)
Extra credits at $0.005998 each, with premium support and onboarding.
Infrastructure XL$7,200
per month for 5M credits, billed annually ($9,000 billed monthly)
Extra credits at $0.0036 each, with premium support and onboarding. Larger custom plans through sales.
Ways to pay less
Scale SERP
- Annual discount
20% off with annual billing
Scale SERP's pricing toggle takes 20% off for annual billing: the 10,000-search plan is $66 a month billed annually against $83 billed monthly.
SerpWow
- Annual discount
20% off with annual billing
SerpWow's pricing toggle takes 20% off for annual billing: Starter is $125 a month billed annually against $155 billed monthly.
Common questions
Which is cheaper, Scale SERP or SerpWow?
As of Oct 23, 2026, Scale SERP is cheaper to start with: $23 a month, against $125 a month for SerpWow. Scale SERP starts at $23 per month for 1,000 searches, billed annually ($29 billed monthly), and SerpWow starts at $125 per month for 10,000 credits, billed annually ($155 billed monthly).
Which has a free plan, Scale SERP or SerpWow?
As of Oct 23, 2026, only Scale SERP has a free plan. SerpWow does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.