SerpWow vs VALUE SERP (2026): which should you pick?
As of Oct 23, 2026, VALUE SERP grades higher than SerpWow: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
SerpWow grades higher on features. VALUE SERP grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SerpWow
Multi-engine SERP API from Traject Data, now part of ScraperAPI
VALUE SERP
Low-cost Google results API from Traject Data, now part of ScraperAPI
Which one is for you
Pick SerpWow if
- Fits if you need Google plus Bing, Yahoo, Yandex, Baidu or Naver from one provider
- Works for pipelines that want results pushed to a webhook or a cloud bucket
Look elsewhere if
- Pricey if you start small, at $155 a month billed monthly for 10,000 credits
- Tight if you want help getting set up, as premium support and onboarding start at BigData, $399
- Watch out: credits past the allowance cost $0.024 each on Starter
- Watch out: ScraperAPI bought Traject Data and says it is moving Traject's APIs onto its own infrastructure
- Not for you if you want to know the trial's size first, as its pages don't say
Pick VALUE SERP if
- Fits if you only need Google and want to pay $25 at a time rather than monthly
- Works for scheduled ranking snapshots dropped into S3 or Google Cloud Storage
Look elsewhere if
- Skip it if you need Bing or other engines, which Traject Data sells as SerpWow
- Watch out: ScraperAPI bought Traject Data and says it is moving Traject's APIs onto its own infrastructure
- Tight if you go past a monthly plan, as extra requests cost from $1.60 per 1,000
- Not for you if you want a free plan that renews, as the 100 searches come once
How we grade them
| 2.2GPASerpWowFair | 2.4GPAVALUE SERPFair | |
|---|---|---|
| Value for money | DStarter is $125 a month on yearly billing ($155 monthly) for 10,000 credits, in this category's dearest tenth: $12.50 per 1,000, against $1 to $4 at most rivals. Traject Data's own Scale SERP starts at $29. | B$25 buys 10,000 requests to use as you go, $2.50 per 1,000, inside this category's cheaper quarter. Monthly plans start at $50 for 25,000 searches on yearly billing ($56 monthly). |
| Free plan and trial | CNo free plan. There's a free trial, but its pages don't say how many searches it includes. | CNo free plan: 100 free searches on sign-up with no card, and then it's a $25 top-up. |
| Features | BGoogle web, AI Overviews, News, Trends, Images, Maps and Shopping on every Google domain down to postal code, plus Bing, Yahoo, Yandex, Baidu and Naver, with batches and webhook or cloud delivery. Nothing in the listing shows a gap in the core job. | CGoogle Search, Maps places, Shopping, News, product details and place reviews, with location and device targeting and batches of up to 15,000. Google only, though: the listing points to SerpWow for other engines. |
| Ease of use | CJudged on how fast a developer gets a first result: JSON, CSV or HTML by API pull, webhook or cloud bucket. No rating on record, and concierge onboarding only starts at BigData. | CJudged on how fast a developer gets a first result: a Locations API to look up places, and batches that run on a schedule. No rating on record, and no client libraries named. |
| Platforms and integrations | BWeb, with an API, webhooks and delivery to Amazon S3, Google Cloud Storage and Azure. No desktop or phone app, so B is the top. | BWeb, with an API and batch delivery to Amazon S3, Google Cloud Storage, Azure Blob Storage and Alibaba Cloud OSS. No desktop or phone app, so B is the top. |
| Best for | Google plus Bing, Yahoo and Baidu from one provider | Google results paid as you go |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SerpWow and VALUE SERP. How we grade
Where they differ
At a glance
| SerpWow | VALUE SERP | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $125 per month for 10,000 credits, billed annually ($155 billed monthly) | $25 one-time top-up for 10,000 requests, used as you go |
| Free plan | None | None |
| Free trial | Free trial; the number of free searches is not stated | 100 free searches on sign-up, no credit card required |
| Web | ||
| Made by | Traject Data (ScraperAPI) | Traject Data (ScraperAPI) |
| Price read from | trajectdata.com | trajectdata.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
SerpWow
- The cheapest plan is $155 a month billed monthly; Traject Data's Google-only Scale SERP starts at $29.
- Credits beyond a plan's allowance are charged, from $0.024 each on Starter.
- Premium technical support and concierge onboarding start at BigData; Starter has neither.
- Traject Data was acquired by ScraperAPI, which says it is moving Traject's APIs onto its own infrastructure.
VALUE SERP
- It covers Google only; Traject Data's SerpWow is the product for other search engines.
- Plans also come at 500,000 searches and from 2 million to 20 million a month, at $575 to $10,000 billed monthly.
- Searches beyond a plan's allowance are billed per 1,000 requests, from $1.60 on the smallest plan.
- Traject Data was acquired by ScraperAPI, which says it is moving Traject's APIs onto its own infrastructure.
Key features
SerpWow
- Google verticals
- Web search, AI Overviews, News, Trends, Images, Videos, reverse image search, Maps listings and reviews, and Shopping and product data.
- Other search engines
- Its pages name Bing, Yahoo, Yandex, Baidu and Naver alongside Google, and also YouTube, Amazon and Reddit.
- Local targeting
- Every Google domain, localized by country, language, city, region or postal code, with mobile or desktop views.
- Batches
- Run hundreds or thousands of searches at once in batches; every plan allows up to 10,000 of them.
- Delivery options
- JSON, CSV or HTML by API pull, by webhook push, or straight to Amazon S3, Google Cloud Storage or Azure.
VALUE SERP
- Google endpoints
- Search, Google Maps places, Shopping, News, product details by product ID and place reviews.
- Location and device targeting
- A Locations API finds supported Google locations to add to requests, and results can be filtered to a device type.
- Batches
- Schedule up to 15,000 requests at a time to run monthly, weekly, daily, hourly or on demand, with results back in a few minutes.
- Cloud destinations
- Batch results can be sent to Amazon S3, Google Cloud Storage, Azure Blob Storage, Alibaba Cloud OSS or other S3-compatible storage.
- Full-browser rendering
- Pages are rendered in an in-memory browser, images on the page are extracted, and linked pages can be fetched in follow-up requests at no extra cost.
Plans
SerpWow
Starter$125
per month for 10,000 credits, billed annually ($155 billed monthly)
Extra credits cost $0.024 each; up to 10,000 batches.
BigData$399
per month for 50,000 credits, billed annually ($499 billed monthly)
Extra credits at $0.01996 each, premium technical support and concierge onboarding.
Volume$960
per month for 250,000 credits, billed annually ($1,200 billed monthly)
Extra credits at $0.0096 each, with premium support and onboarding.
Infrastructure$2,399
per month for 1M credits, billed annually ($2,999 billed monthly)
Extra credits at $0.005998 each, with premium support and onboarding.
Infrastructure XL$7,200
per month for 5M credits, billed annually ($9,000 billed monthly)
Extra credits at $0.0036 each, with premium support and onboarding. Larger custom plans through sales.
VALUE SERP
Pay As You Go$25
one-time top-up of 10,000 requests, used as you go
$2.50 per 1,000 requests with no commitment, at up to 250 real-time requests a minute.
25,000 Searches$50
per month for 25,000 searches, billed annually ($56 billed monthly)
Extra requests at $1.60 per 1,000, up to 250 a minute and up to 10,000 batches.
50,000 Searches$94
per month for 50,000 searches, billed annually ($105 billed monthly)
Extra requests at $1.50 per 1,000, up to 250 a minute.
100,000 Searches$158
per month for 100,000 searches, billed annually ($175 billed monthly)
Extra requests at $1.35 per 1,000, up to 500 a minute.
200,000 Searches$216
per month for 200,000 searches, billed annually ($240 billed monthly)
Extra requests at $1.20 per 1,000, up to 1,000 a minute.
1,000,000 Searches$900
per month for 1M searches, billed annually ($1,000 billed monthly)
Extra requests at $1.00 per 1,000, up to 1,500 a minute. Larger plans run to 20 million searches.
Ways to pay less
SerpWow
- Annual discount
20% off with annual billing
SerpWow's pricing toggle takes 20% off for annual billing: Starter is $125 a month billed annually against $155 billed monthly.
VALUE SERP
- Annual discount
10% off with annual billing
VALUE SERP's pricing page takes 10% off for annual billing: the 100,000-search plan is $158 a month billed annually against $175 billed monthly.
Common questions
Which is cheaper, SerpWow or VALUE SERP?
As of Oct 23, 2026, SerpWow starts at $125 per month for 10,000 credits, billed annually ($155 billed monthly), and VALUE SERP starts at $25 one-time top-up for 10,000 requests, used as you go.
Which has a free plan, SerpWow or VALUE SERP?
As of Oct 23, 2026, neither SerpWow nor VALUE SERP has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.