Smartly vs Typeface (2026): which should you pick?

Pick Smartly if

• Fits if you are a large advertising team that wants creative, media and measurement together
• Makes sense if you buy through sales and a demo

Look elsewhere if

• Skip it if you want a price before talking to anyone: none is shown
• Not for you if you are a small team, as the site shows no self-serve or free plan
• Watch out: which channels and features come with each suite is not itemized
• Tight if you want to compare features first, since little detail is public

Pick Typeface if

• Fits if you're a large marketing team that needs content to stay on brand
• Works for companies with an IT team to set up the connections

Look elsewhere if

• Skip it if you're a small team, as the site is aimed at enterprise marketing and IT teams
• Not for you if you want to see a price first, because the pricing page returns a not-found error
• Watch out: no free plan or trial is shown, only a demo
• Tight if you want to start alone: onboarding comes with the vendor's own advisors and engineers

Smartly

• No prices are published on the pages read; access starts with a demo request, so cost is unknown.
• Built for larger advertising teams; the site shows no self-serve or free plan.
• Which ad channels and features come with each suite is not itemized publicly.

Typeface

• No pricing is published; the site offers a demo and a contact-sales route.
• The site is aimed at enterprise marketing and IT teams, and it describes onboarding with its own advisors and engineers.
• The direct /pricing page returns a not-found error.

Smartly

Smartly Creative

Builds, personalizes and scales ad creative across platforms, with an AI Studio for personalized content and generative AI for production.

Smartly Media

Launches, manages and updates campaigns across channels with automation, aimed at scaling work without adding manual effort.

Smartly Intelligence

Brings planning, performance and measurement signals into one view to guide where to invest and scale.

Channel coverage

Solution pages cover social media, conversational commerce, connected TV across 200+ streaming services, the open web via DSPs, and video.

Team-based solutions

Separate pages for agency, performance, brand, creative and B2B teams describe how the suites fit each workflow.

Typeface

Arc Graph

Holds brand guidelines, audiences, assets and campaign learnings as structured context that agents can use and enforce.

Arc Agents

Agents that plan, execute, check their own work and iterate on a described campaign goal.

Arc Fabric and Arc Loop

Connection and feedback layers: performance data from channels comes back in as learnings for later campaigns.

Work in design tools

Creative teams can work in Figma, Photoshop and Illustrator and create variations across channels and audiences.

IT connections

Connects to a company's systems through MCP, APIs and integrations, with security and guardrail controls.

Smartly

Pricing could not be confirmed. See smartly.io.

Typeface

Pricing could not be confirmed. See typeface.ai.