Pencil vs Typeface (2026): which should you pick?

Pick Pencil if

• Fits if you want to try several AI image and video models under one subscription
• Works for teams that make ads and launch them to Meta, TikTok, YouTube and LinkedIn from one place

Look elsewhere if

• Tight if you're on Core, as 50 credits go quickly and unused ones don't roll over
• Skip it if you want to track what rivals are running, as nothing on record does that
• Not for you if you want a refund after the trial, since none are given once a plan starts
• Watch out: the free trial's length isn't stated, and Core and Growth can't go past their credits until the reset
• Pricey if you need bulk generation from feeds, IP assignment or no-train terms, which are on Pro, priced through sales

Pick Typeface if

• Fits if you're a large marketing team that needs content to stay on brand
• Works for companies with an IT team to set up the connections

Look elsewhere if

• Skip it if you're a small team, as the site is aimed at enterprise marketing and IT teams
• Not for you if you want to see a price first, because the pricing page returns a not-found error
• Watch out: no free plan or trial is shown, only a demo
• Tight if you want to start alone: onboarding comes with the vendor's own advisors and engineers

Pencil

• Core and Growth cannot go past their monthly credits; you upgrade or wait for the reset, and unused credits do not roll over.
• Each AI action costs credits by model and size of the job, so 50 credits can cover very different amounts of work.
• Enterprise terms such as IP assignment, no-train, data ring-fencing and SSO are on Pro, priced through sales.
• Refunds are not given once a paid plan has started after the free trial; cancelling stops billing at the end of the period.

Typeface

• No pricing is published; the site offers a demo and a contact-sales route.
• The site is aimed at enterprise marketing and IT teams, and it describes onboarding with its own advisors and engineers.
• The direct /pricing page returns a not-found error.

Pencil

Many AI models in one place

Text, image, video and voice models from OpenAI, Google, Adobe, Runway, Stability AI and others, chosen per task, with each model priced in credits by what it costs to run.

Agents and Scribble

Ready-made agents for common marketing jobs, plus your own agents and multistep workflows; Scribble is its chat assistant for briefs and campaigns.

Ad editors and resizing

Drag-and-drop, image, video and display ad editors, Figma, Photoshop and After Effects imports, and AI resizing to any ad format at 1 credit per format.

Launch and track ads

Sends ads to Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn and shows their results in a dashboard.

Predictions and creative insights

Scores creatives before launch and gives insights from connected ad accounts on how to improve them; CreativeX scores can be added.

Bulk generation from feeds

On Pro, generates variations in bulk from product, audience and market feeds, with role-based access across brands and markets.

Typeface

Arc Graph

Holds brand guidelines, audiences, assets and campaign learnings as structured context that agents can use and enforce.

Arc Agents

Agents that plan, execute, check their own work and iterate on a described campaign goal.

Arc Fabric and Arc Loop

Connection and feedback layers: performance data from channels comes back in as learnings for later campaigns.

Work in design tools

Creative teams can work in Figma, Photoshop and Illustrator and create variations across channels and audiences.

IT connections

Connects to a company's systems through MCP, APIs and integrations, with security and guardrail controls.

Pencil

• Core$11

  per month for 50 credits, billed annually ($14 billed monthly)

  For one person: AI agents for text, images, video and ad creatives, AI scores, ad launch and tracking, 1 workspace and chat support.

• Growth$44

  per month for 250 credits, billed annually ($55 billed monthly)

  Everything in Core with more credits at a lower cost each, unlimited workspaces and direct access to the product team.

• ProCustom

  Sold through sales: committed-use credits, bulk generation from product feeds, unlimited users and brands, IP assignment and no-train terms.

Typeface

Pricing could not be confirmed. See typeface.ai.

Pencil

• Annual discount

  Save 20% with annual billing

  Billed annually, Core is $11 a month instead of $14 and Growth $44 instead of $55.

Typeface

No public discounts listed.