Smoobu vs SuperControl (2026): which should you pick?

Pick Smoobu if

• Fits if you rent a few apartments or a B&B in Europe and pay in euros
• Works for hosts who list on Booking.com and Expedia as well as Airbnb

Look elsewhere if

• Watch out: subscriptions are billed in euros, and the dollar and pound prices on the page are only estimates
• Pricey if you add units or people: each extra unit is €12 a month before discounts, and write-access accounts start at €12
• Not for you if you want dynamic pricing built in, as it's a separate product, with two months free on Pro+
• Tight if you manage for owners, since no owner statements or cleaning tasks are on record
• Watch out: cancelling takes 30 days' notice and only ends the plan at the next renewal

Pick SuperControl if

• Fits if you run UK self-catering lets and want bookings from several sites in one calendar
• Makes sense if you run an agency and need tools for owners and properties

Look elsewhere if

• Skip it if you want a price up front: the cost comes from a calculator and agency pricing is quoted on request
• Pricey if you take many bookings from Airbnb or Booking.com, as owner plans add a 1% service fee on those
• Watch out: owner plans also add a joining fee, and costs are in pounds excluding VAT
• Skip it if you want to try before paying, as no free plan or trial is listed

Smoobu

• Subscriptions are billed in euros; the dollar and pound prices on the page are estimates at the exchange rate.
• Each extra unit adds €12 a month before discounts, and extra write-access accounts start at €12 a month.
• Plans can be cancelled with 30 days' notice, and cancellation takes effect at the next renewal.
• Smoobu Dynamic Pricing is a separate product; Pro+ includes two months of it free.

SuperControl

• The price is worked out per property in a calculator that did not display figures when read; costs are given in GBP and exclude VAT.
• Owner plans add a joining fee and a 1% service fee on bookings that come through the named booking sites.
• Agency pricing is tailored and quoted on request.
• Support is by help centre, phone and email; the pricing page says users are unlimited.

Smoobu

Channel manager

Connects Airbnb, Booking.com and Expedia by API and syncs availability with over 100 booking portals, with price sync on every plan.

Booking engine and website builder

Take direct bookings with Stripe or PayPal through a booking system and a website you build in Smoobu, on your own domain on every plan.

Guest communication

Personalized message templates sent on a schedule, online check-in, a digital guest guide and guest records (CRM).

Invoicing

A newer invoicing system is included, and Pro+ adds e-invoicing; both depend on market availability.

Team accounts and statistics

Add team members with their own access, and track performance with built-in statistics.

Apps and API

iOS and Android apps for bookings on the go, full API access, and connections to more than 40 other apps.

SuperControl

Booking engine

A booking engine that works on any device, with real-time availability and prices that can also be shown on your own website.

Channel manager

Syncs with booking sites; the pricing page names Booking.com, Airbnb, Vrbo, Expedia, Cottages.com and TripAdvisor.

Guest communication

Automated emails and SMS, plus the MyStayPlanner guest login that holds stay information for each booking.

Booking extras and UpFront Reviews

Sell extras with a booking and show guest testimonials to market the business.

Agency tools

Housekeeper and owner logins give cleaning teams and property owners their own view of tasks, updates and payments.

Reporting and Key Data

Statistics and analysis are built in, and the Key Data dashboard is said to be free for SuperControl users.

Smoobu

• Professional Flex€29

  per month for 1 unit, plus 0.9% per booking

  Everything in Professional Prepaid, but with a 0.9% fee on each booking instead of a higher subscription. Each extra unit adds to the monthly price.

• Professional Prepaid€31.50

  per month for 1 unit, billed yearly (€35 billed monthly)

  No booking fee. Channel manager, booking website, invoicing, apps and API. Extra units from €9.60 each; €128.70 a month at 10 units, billed yearly.

• Pro+€49.50

  per month for 1 unit, billed yearly (€55 billed monthly)

  Adds e-invoicing, two months of Smoobu Dynamic Pricing free, prioritized support and two write-access accounts, where available in your market.

SuperControl

Pricing could not be confirmed. See supercontrol.co.uk.

Smoobu

• Annual discount

  Save 10% yearly or 20% on a two-year plan

  Smoobu's pricing page gives 10% off annual plans and 20% off two-year plans, which brings Professional Prepaid to €28 a month for one unit.

SuperControl

No public discounts listed.