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Squarespace vs Subbly

We give Squarespace a 2.6 GPA and Subbly a 1.8, out of 4.0. Squarespace grades higher on value for money, the free plan, features and ease of use. They get the same grade on platforms.

Price, platforms and features side by side. The table says where each price was read and when.

Squarespace

Template-based website builder with an online store and invoicing

Free trial · from $19/mo

Subbly

Store and subscription platform for subscription-box businesses

Free trial · from $51/mo

How we grade them

2.6GPASquarespaceGood1.8GPASubblyWeak
Value for money
CBasic is $19 a month for one site on yearly billing ($25 monthly), and it's the plan a small business would buy, since the store comes with it. That's the ordinary middle of this category ($9 to $22). Core at $29 drops the 2% store fee.
DIt's a narrower thing, so we grade it against its listed alternatives: Shopify, BigCommerce, WooCommerce, Squarespace and Wix. The Subbly plan is $51 a month on yearly billing ($69 monthly), the dearest start of that lot, and Subbly adds 1% + 12¢ to each Stripe sale, 1.25% on other gateways.
Free plan and trial
CNo free plan. There's a 14-day trial with no card needed, which is long enough to build the thing and see if you like it, but after that every site needs a paid plan.
DNo free plan. The 14-day trial comes with $50 of agent credits, then rolls straight onto the paid Subbly plan unless you cancel, so you have to remember to stop it if it isn't for you.
Features
BTemplates, a drag-and-drop editor, a store on every plan, invoicing, memberships, forms, newsletters and SEO tools. That's the whole job of a small business site. Custom code and pop-ups wait for Core, but nothing core is missing.
CIt does the subscription job fully: a checkout for boxes and build-a-box, a portal where subscribers skip or pause, bulk shipping labels, churn and MRR reports, and free migration. That's a smaller job than a general store, and the entry plan stops at 500 inventory items.
Ease of use
B4.6 from about 18,800 App Store ratings for its phone app. Templates do most of the design work, so you're mostly swapping in your own words and photos.
CNo store rating on record. The AI agent builds pages from a written request and everyday edits are included, but Subbly itself puts a first full store at about $100 to $250 in credits, so the setup costs work or money.
Platforms and integrations
BWeb, iPhone and Android, with Google Workspace, Mailchimp, Zapier, Stripe, PayPal and Printful, plus commerce APIs on Core and up. There's no desktop app, which keeps it off an A.
BWeb only, and Stripe is the one named connection. What lifts it is the developer side: APIs, an SDK and an MCP server, so other tools and AI assistants can plug in. No phone or desktop app.
Best forpolished template sites with a shop built insubscription boxes and meal kits

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Squarespace and Subbly. How we grade

Where they differ

  • Squarespace starts at $19 per site / month, billed annually ($25 billed monthly). Subbly starts at $51 per month, billed yearly ($69 billed monthly).
  • Only Squarespace lists iOS and Android apps.
  • Squarespace also covers templates, forms and invoicing.
  • Subbly also covers AI agents, inventory, online store and shipping labels.
In commonWebPublic API

At a glance

SquarespaceSubbly
PricingFree trialFree trial
Starts at$19 per site / month, billed annually ($25 billed monthly)$51 per month, billed yearly ($69 billed monthly)
Free planNoneNone
Free trial14-day free trial, no credit card required14-day free trial with $50 of agent credits; it then moves to the Subbly plan unless cancelled
Web
iOS
Android
Made bySquarespace, Inc.Subbly
Price read fromsquarespace.comsubbly.co
CheckedOct 17, 2026Oct 18, 2026

Who each one suits

Squarespace

  • Creatives and small businesses who want a polished site from a template
  • Service businesses that also invoice clients and take payments
  • Small shops that want the store and the website in one subscription

Subbly

  • Subscription-box, meal-kit and replenishment businesses
  • Founders who want an AI agent to build and edit the store
  • Brands moving subscribers from another platform without losing payment tokens

Worth knowing

Squarespace

  • There is no free plan; after the 14-day trial every site needs a paid plan.
  • Basic takes a 2% fee on online store sales and allows only 2 contributors; Core removes both limits.
  • Custom JavaScript, code injection, pop-ups and shipping labels all need Core or higher.
  • The free domain covers the first year of an annual plan only and then renews at Squarespace's standard rate.

Subbly

  • Subbly takes 1% + 12¢ of each Stripe transaction, or 1.25% on other gateways, on top of the payment provider's own processing fees.
  • Larger agent work is paid in credits beyond the included usage; Subbly estimates $10 to $50 for a new page.
  • The Subbly plan allows 1 team member and 500 inventory items; Max raises this to 5 members and 750 items.
  • There is no free plan; after the 14-day trial the account moves to the paid Subbly plan unless cancelled.

Key features

Squarespace

Templates and drag-and-drop editing
Sites start from a designer template and are laid out in the Fluid Engine drag-and-drop editor. Every site is adjusted for phones automatically.
AI site builder and AI credits
Blueprint builds a starting site from a few answers, and built-in AI writes content. Credits run from 10 one-time on Basic to 120 a month on Advanced.
Online store on every plan
Sell unlimited physical products, services, digital goods, gift cards and subscriptions, with abandoned-cart emails on all plans. Basic adds a 2% fee on store sales.
Invoicing, memberships and paid content
Branded invoices and pay links are free on every plan. Courses, memberships and paywalled content carry a fee of 7% on Basic, falling to 0% on Advanced.
Hosting, SSL and unlimited bandwidth
Managed hosting, free SSL certificates and uncapped bandwidth and storage come with every plan. Video hosting runs from 30 minutes on Basic to unlimited on Advanced.
Forms, newsletters and SEO tools
Form and newsletter blocks feed a contacts panel, and SEO guidance and keyword reports come built in. Pop-ups and the announcement bar need Core or higher.

Subbly

AI agent that builds the store
Describe a page, checkout or flow and the agent builds it. Everyday edits are included; Subbly puts a first full store at about $100 to $250 in credits.
Subscription checkout and offers
Sell subscriptions, bundles, build-a-box, gift cards and one-off products through a branded checkout with your own plans, steps, gifting and upsells.
Self-serve customer portal
Subscribers skip, swap, pause and upgrade on their own, in a portal laid out the way you choose.
Orders, shipping and stock
Filter orders, then change ship dates, mark them shipped or create shipping labels in bulk without exporting, and track inventory items.
Subscription analytics and retention
Reports on MRR, churn, lifetime value and predicted churn, plus funnels, cart recovery, save offers and automated messages.
APIs and free migration
Developers get APIs, an SDK and an MCP server, and Subbly moves stores from other platforms for free, subscribers and payment tokens included.

Plans

Squarespace

  • Basic$19

    per site / month, billed annually ($25 billed monthly)

    A full website and store with up to 2 contributors, 30 minutes of video, a 2% fee on online sales and 7% on paid memberships.

  • Core$29

    per site / month, billed annually ($39 billed monthly)

    Unlimited contributors, no fee on store sales, custom CSS and JavaScript, shipping labels, commerce APIs and 20 AI credits a month.

  • Plus$49

    per site / month, billed annually ($65 billed monthly)

    Lower card rates (2.7% + $0.30), a 1% fee on paid memberships, 50 hours of video and 40 AI credits a month.

  • Advanced$99

    per site / month, billed annually ($139 billed monthly)

    The lowest card rates (2.5% + $0.30), no fee on memberships, unlimited video and 120 AI credits a month.

Subbly

  • Subbly$51

    per month, billed yearly ($69 billed monthly)

    1 team member, 500 inventory items, 100 automations and everyday agent use. Subbly takes 1% + 12¢ per transaction on Stripe, 1.25% on other gateways.

  • Max$111

    per month, billed yearly ($149 billed monthly)

    5 team members, 750 inventory items, 200 automations, 15 times the agent usage and the most capable model, with the same transaction fees.

  • Subbly X$499

    per month and up

    A dedicated account manager, a shared Slack channel, engineers who build custom features, and unlimited team and inventory; fees from 0.25% by volume.

Ways to pay less

Squarespace

  • Annual discount

    Pay yearly to save about 24% to 29%

    Basic costs $19 a month billed yearly against $25 billed monthly, and Advanced $99 against $139. Squarespace's page advertises savings of up to 36%.

  • Other savings

    Free domain for a year with an annual plan

    Annual website plans include one year of free registration for one domain on Squarespace's cheapest pricing tier; it then renews at the standard rate.

  • Education

    Students get 50% off the first year

    Students who verify their status through Student Beans get 50% off their first full year on a new annual website plan.

Subbly

  • Annual discount

    Pay yearly to get 3 months free

    Subbly costs $621 a year ($51 a month) against $69 billed monthly, and Max $1,341 a year ($111 a month) against $149.

  • Other savings

    6 months free when you switch, until 31 December

    Stores that move to Subbly from another platform before 31 December get 6 months free, with migration included at no charge.

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