Subbly vs Wix
We give Subbly a 1.8 GPA and Wix a 2.8, out of 4.0. Wix grades higher on value for money, the free plan, features and ease of use. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Subbly
Store and subscription platform for subscription-box businesses
Wix
Drag-and-drop website builder with an AI agent and business apps
How we grade them
| 1.8GPASubblyWeak | 2.8GPAWixGood | |
|---|---|---|
| Value for money | DIt's a narrower thing, so we grade it against its listed alternatives: Shopify, BigCommerce, WooCommerce, Squarespace and Wix. The Subbly plan is $51 a month on yearly billing ($69 monthly), the dearest start of that lot, and Subbly adds 1% + 12¢ to each Stripe sale, 1.25% on other gateways. | CLight is $17 a month for one site on yearly billing, with your own domain, no Wix ads and 2 GB, so it sits mid-range for this category. But it can't take payments or bookings, and Wix's own blog points small businesses to Core at $29, where this category's dearest tenth starts. |
| Free plan and trial | DNo free plan. The 14-day trial comes with $50 of agent credits, then rolls straight onto the paid Subbly plan unless you cancel, so you have to remember to stop it if it isn't for you. | CThere's a free plan with the full editor and the AI agent, but it runs on a Wix address with Wix ads and 500 MB of storage. Fine for trying ideas, not for a business. Paid plans have no trial, just a 14-day money-back guarantee. |
| Features | CIt does the subscription job fully: a checkout for boxes and build-a-box, a portal where subscribers skip or pause, bulk shipping labels, churn and MRR reports, and free migration. That's a smaller job than a general store, and the entry plan stops at 500 inventory items. | AThe widest set of built-in business tools in this category: a store, bookings, events, restaurant orders and hotel reservations, an AI agent called Aria, an app market and a headless developer platform. Few rivals come close. |
| Ease of use | CNo store rating on record. The AI agent builds pages from a written request and everyday edits are included, but Subbly itself puts a first full store at about $100 to $250 in credits, so the setup costs work or money. | B4.58 from about 16,800 App Store ratings. Thousands of templates and Aria drafting sections from a sentence make the start easy, though with this much in it there's more to find your way around than in a simpler builder. |
| Platforms and integrations | BWeb only, and Stripe is the one named connection. What lifts it is the developer side: APIs, an SDK and an MCP server, so other tools and AI assistants can plug in. No phone or desktop app. | BWeb, iPhone and Android, with an app market of Wix and outside apps such as QuickBooks Online and TikTok Ads, plus an API and Wix Headless. No desktop app, so not an A. |
| Best for | subscription boxes and meal kits | business sites with bookings, events and a shop |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Subbly and Wix. How we grade
Where they differ
- Subbly starts at $51 per month, billed yearly ($69 billed monthly). Wix starts at $17 per site / month, billed yearly (Light).
- Wix has a free plan. Subbly does not, though it has a free trial.
- Only Wix lists iOS and Android apps.
- Subbly also covers inventory, online store and shipping labels.
- Wix also covers templates and no-code.
At a glance
| Subbly | Wix | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $51 per month, billed yearly ($69 billed monthly) | $17 per site / month, billed yearly (Light) |
| Free plan | None | Build and publish on a wixsite.com address with Wix branding, 500 MB of storage and 500 MB of bandwidth. A custom domain needs a paid plan. |
| Free trial | 14-day free trial with $50 of agent credits; it then moves to the Subbly plan unless cancelled | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Subbly | Wix.com, Inc. |
| Price read from | subbly.co | wix.com |
| Checked | Oct 18, 2026 | Oct 17, 2026 |
Who each one suits
Subbly
- Subscription-box, meal-kit and replenishment businesses
- Founders who want an AI agent to build and edit the store
- Brands moving subscribers from another platform without losing payment tokens
Wix
- Beginners who want to start free and upgrade when the site is ready
- Small businesses that take bookings, sell tickets or run a small store
- People who want an AI agent to draft pages they can still edit by hand
Worth knowing
Subbly
- Subbly takes 1% + 12¢ of each Stripe transaction, or 1.25% on other gateways, on top of the payment provider's own processing fees.
- Larger agent work is paid in credits beyond the included usage; Subbly estimates $10 to $50 for a new page.
- The Subbly plan allows 1 team member and 500 inventory items; Max raises this to 5 members and 750 items.
- There is no free plan; after the 14-day trial the account moves to the paid Subbly plan unless cancelled.
Wix
- Light has no online payments; selling anything needs Core at $29 a month or higher.
- Monthly billing exists, but Wix's pages show only yearly prices, and monthly plans come without the free domain voucher or premium apps.
- Each plan upgrades a single site, so running several sites means buying a plan for each.
- There is no free trial of paid plans; Wix offers a 14-day money-back guarantee instead.
Key features
Subbly
- AI agent that builds the store
- Describe a page, checkout or flow and the agent builds it. Everyday edits are included; Subbly puts a first full store at about $100 to $250 in credits.
- Subscription checkout and offers
- Sell subscriptions, bundles, build-a-box, gift cards and one-off products through a branded checkout with your own plans, steps, gifting and upsells.
- Self-serve customer portal
- Subscribers skip, swap, pause and upgrade on their own, in a portal laid out the way you choose.
- Orders, shipping and stock
- Filter orders, then change ship dates, mark them shipped or create shipping labels in bulk without exporting, and track inventory items.
- Subscription analytics and retention
- Reports on MRR, churn, lifetime value and predicted churn, plus funnels, cart recovery, save offers and automated messages.
- APIs and free migration
- Developers get APIs, an SDK and an MCP server, and Subbly moves stores from other platforms for free, subscribers and payment tokens included.
Wix
- Wix Harmony editor and Aria
- The editor mixes drag-and-drop layout with Aria, an AI agent that turns a written idea into sections, pages or custom components you can then edit. It is included on every plan, free included.
- Templates and design tools
- Start from thousands of templates or from AI, then adjust the design without code. Paid plans remove Wix branding and connect your own domain.
- Payments and online store
- Core and higher plans accept payments and run a store, with standard and advanced commerce tools on Business and Business Elite. Light cannot take payments.
- Bookings, events and restaurants
- Scheduling and services come with Core and higher. Further business solutions cover ticketed events, online programs, restaurant orders and hotel reservations.
- App market
- Add marketing, accounting, social and store apps from Wix and other developers, such as QuickBooks Online, TikTok Ads and Instagram feeds.
- Developer platform and headless
- Business Elite adds the advanced developer platform, and Wix Headless lets a custom front end run on Wix's back end and business tools.
Plans
Subbly
Subbly$51
per month, billed yearly ($69 billed monthly)
1 team member, 500 inventory items, 100 automations and everyday agent use. Subbly takes 1% + 12¢ per transaction on Stripe, 1.25% on other gateways.
Max$111
per month, billed yearly ($149 billed monthly)
5 team members, 750 inventory items, 200 automations, 15 times the agent usage and the most capable model, with the same transaction fees.
Subbly X$499
per month and up
A dedicated account manager, a shared Slack channel, engineers who build custom features, and unlimited team and inventory; fees from 0.25% by volume.
Wix
Free$0
A Wix subdomain, Wix branding on the site, 500 MB of storage and bandwidth, the full editor and templates.
Light$17
per site / month, billed yearly
Custom domain, free domain for a year, no Wix ads, 2 GB of storage, a light marketing suite and 2 collaborators. No online payments.
Core$29
per site / month, billed yearly
Accept payments, basic online store, scheduling and services, 50 GB of storage and 5 collaborators.
Business$39
per site / month, billed yearly
Standard online store and marketing suite, 100 GB of storage and 10 collaborators.
Business Elite$159
per site / month, billed yearly
Advanced store and marketing tools, the advanced developer platform, unlimited storage and 100 collaborators.
EnterpriseCustom
Custom plans and pricing on request for large organizations.
Ways to pay less
Subbly
- Annual discount
Pay yearly to get 3 months free
Subbly costs $621 a year ($51 a month) against $69 billed monthly, and Max $1,341 a year ($111 a month) against $149.
- Other savings
6 months free when you switch, until 31 December
Stores that move to Subbly from another platform before 31 December get 6 months free, with migration included at no charge.
Wix
- Other savings
Free domain for a year with a yearly plan
Yearly premium plans include a voucher for one year of free domain registration. Monthly plans do not include it.
