Stape vs Tealium (2026): which should you pick?
As of Nov 13, 2026, Stape grades higher than Tealium: 2.4 against 1.8 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Stape grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Stape if
- Fits if you want server-side GTM hosted for you
- Works for Shopify and WordPress stores
Look elsewhere if
- Tight if you stay free, as it stops at 10K requests a month
- Watch out: logs, Cookie Keeper, bot detection and the Data Store need Pro
- Watch out: custom cookies and multi-domain support need Business at $83
- Watch out: dedicated gateways have their own pricing page, and some apps are paid
Pick Tealium if
- Fits if you are a large company with several data sources to join up
- Works for teams that need consent enforced at capture
Look elsewhere if
- Skip it if you are a small team, as the pages are written for enterprises
- Not for you if you want a price up front, as none is published
- Not for you if you want a trial, as none is mentioned
- Too light for report-and-dashboard analytics, because this is data infrastructure
How we grade them
| 2.4GPAStapeFair | 1.8GPATealiumWeak | |
|---|---|---|
| Value for money | CPro is $17 a month billed annually for 500K requests, just above the $13 the cheaper quarter starts at. | CNo price is published; buyers are routed to a demo, so it sits in the middle until a quote exists. |
| Free plan and trial | CA free plan with 10K requests and no card, which a real store would pass. | FNo free plan or self-serve trial is mentioned on the pages read. |
| Features | BServer-side GTM hosting, a custom loader, Cookie Keeper, bot detection, a data store and many store and CRM apps cover the whole job. | CCollection, identity, warehouse activation, consent rules and AI links, but not the report and dashboard side of analytics, which the listing calls out. |
| Ease of use | CServer-side GTM, domains and tags to set up, and no store rating on record. | CNo store rating on record. It is built for enterprise teams and needs a data layer and implementation. |
| Platforms and integrations | BWeb, with GTM, GA4, Shopify, WordPress, HubSpot, Klaviyo, Pipedrive and Salesforce. | BWeb, mobile, server, API and IoT sources, with Snowflake, Databricks, BigQuery, Redshift, AWS Bedrock and OpenAI listed. |
| Best for | server-side Google Tag Manager hosting | enterprise customer data collection and activation |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Stape and Tealium. How we grade
Where they differ
- Stape also covers dashboards and web analytics.
- Tealium also covers marketing automation.
At a glance
| Stape | Tealium | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $17 per month for up to 500K requests, billed annually ($20 billed monthly) | Not published |
| Free plan | Up to 10K requests, with Custom Loader, Requests Analytics, Setup Wizard, Global CDN and Anonymizer; no credit card required. | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Stape Inc. | Tealium |
| Price read from | stape.io | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Stape
- Plans are priced by monthly requests: 10K on Free, 500K on Pro, 5M on Business and 20M on Enterprise.
- Logs, Cookie Keeper, Bot Detection and Data Store need Pro; custom cookies and multi-domain support need Business.
- Dedicated Gateways are a separate product line with their own pricing page.
- Some store and CRM apps, such as Salesforce and PrestaShop, are listed as paid apps.
Tealium
- No prices are published; the site routes buyers to a demo, so cost is unknown until a quote.
- The site describes the product for enterprises (it cites 850+ enterprise customers), not for small teams.
- No free plan or self-serve trial is mentioned on the pages read.
- It is a data infrastructure platform rather than a report-and-dashboard analytics tool.
Key features
Stape
- Server-side GTM hosting
- Runs server-side Google Tag Manager containers on Stape's infrastructure, with a global CDN served through Cloudflare.
- Custom Loader
- Modifies gtm.js and gtag.js paths so tracking is harder for tracking prevention and ad blockers to stop.
- Cookie Keeper
- Extends cookie life in browsers running the latest Safari ITP. Standard cookies start on Pro, custom cookies on Business.
- Requests Analytics and logs
- Shows how data quality changed after moving to server-side tracking, and logs incoming and outgoing requests for debugging.
- Data Store and Enricher
- A built-in database inside the container, and a power-up that merges user data from requests to identify returning users.
- Store and CRM apps
- Apps for Shopify, WordPress, HubSpot, Klaviyo, Pipedrive, Zoho and HighLevel send status and conversion data to ad platforms.
Tealium
- Data collection
- Captures events from web, mobile, server-side, API, IoT and offline sources through one data layer, with schema validation and consent applied at capture.
- Identity and unified profiles
- Resolves identity across devices, sessions and channels into a persistent profile, with audiences that recompute as new signals arrive.
- Warehouse activation
- Activates modeled data from Snowflake, Databricks, BigQuery or Redshift without first loading a copy into Tealium.
- Consent enforcement
- Consent travels with each event, and central rules block activations that lack permission. The site cites SOC 2, ISO 27001, ISO 27018 and HIPAA BAAs.
- AI integrations
- Sends consented event streams to AWS Bedrock, Vertex AI, OpenAI and SageMaker, and lets agent frameworks query profiles through MCP.
Plans
Stape
Free$0
Up to 10K requests, with Custom Loader, Requests Analytics, Setup Wizard, Global CDN and Anonymizer.
Pro$17
per month for 500K requests, billed annually ($20 billed monthly)
Adds 3 days of logs, Cookie Keeper (standard cookies), Bot Detection, Data Store, POAS Data Feed and 24/7 email and chat support.
Business$83
per month for 5M requests, billed annually ($100 billed monthly)
Adds multi-zone infrastructure, 10 days of logs, custom cookies, up to 20 domains and monitoring.
Enterprise$167
per month for 20M requests, billed annually ($200 billed monthly)
Adds an account manager, up to 50 domains, log export to S3 or GCS and call support.
CustomCustom
Unlimited requests, custom DPA, BAA for HIPAA, dedicated IP, private cluster and SSO; sold through sales.
Tealium
Pricing could not be confirmed. See tealium.com.
Ways to pay less
Stape
- Annual discount
20% off with annual billing
The pricing page labels annual billing as 20% off, for example Pro at $17 a month billed annually against $20 monthly.
Tealium
No public discounts listed.
Common questions
Which is cheaper, Stape or Tealium?
As of Nov 13, 2026, Stape starts at $17 per month for up to 500K requests, billed annually ($20 billed monthly), and Tealium has no price we could confirm.
Which has a free plan, Stape or Tealium?
As of Nov 13, 2026, only Stape has a free plan. Tealium does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.