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최고의 이메일 마케팅과 뉴스레터 (2026): 28개 중 저희가 고른 상위 3개

2026. 10. 17. 기준으로 저희가 첫째로 꼽는 것은 Mailchimp(GPA 2.8), 그다음은 Sender, Zoho Campaigns 순이에요.

2026. 10. 17.에 ToolGPA가 정한 순위 · 2026. 10. 18.까지 확인한 정보

구독자 목록에 뉴스레터와 캠페인을 보내요. 가입 폼과 자동 발송 메일, 열어 본 사람 수까지 있어요.

이메일 마케팅·뉴스레터 도구 무료 가이드

저희가 꼽은 이메일 마케팅·뉴스레터 도구 상위 3개

Mailchimp comes first because it covers the whole job on the web, iPhone and Android, and its app has far more ratings than any other on record here, though it costs more as a list grows. Sender is second for anyone who wants to pay nothing, with automations free up to 2,500 subscribers. Zoho Campaigns is third, with the higher grade and a $3 starting price, held back by a free plan without workflows. MailerLite narrowly missed: it costs less than Mailchimp, but its free plan stops at 250 subscribers. Kit's free plan takes 10,000 but has no automations.

  1. 1위: Mailchimp

    무료 플랜 · $13/월부터

    용도: Most small businesses

    Mailchimp covers campaigns, sign-up and popup forms, landing pages, automated flows and an SMS add-on, and runs on the web with iPhone and Android apps that can build and send an email. It connects to Shopify, WooCommerce, Square, Wix, Squarespace, Stripe, Canva and Zapier. Its iPhone and iPad app averages 4.85 from about 51,700 ratings. Know the limits: the free plan stops at 250 contacts and 500 sends a month, Essentials at $13 a month for 500 contacts allows only 4-step flows, and full automations need Standard at $20. Prices climb with the list, to $110 a month on Essentials at 10,000 contacts, and passing a limit bills overages automatically.

    iPhone·iPad 앱: App Store에서 5점 중 4.9점

    Mailchimp 가격과 자세한 정보
  2. 2위: Sender

    무료 플랜 · $9/월부터

    용도: Anyone who wants to pay nothing

    Sender's Free Forever plan covers 2,500 subscribers and 15,000 emails a month, with automation workflows, pop-ups, forms, 10 landing pages and transactional email, where Mailchimp's free plan stops at 250 contacts and has no flows. Paid plans start at $9 a month for 500 subscribers and reach $69 a month at 10,000, against $110 on Mailchimp Essentials. It is second because it reaches less far: it runs only in a browser, with no phone app, and free emails, forms and pages carry Sender branding. SMS credits are bought separately and priced by country, and the 30% yearly discount covers a new customer's first year only.

    Sender 가격과 자세한 정보
  3. 3위: Zoho Campaigns

    무료 플랜 · $3/월부터

    용도: Small budgets, and businesses already on Zoho

    Zoho Campaigns' Standard plan is $3 a month for 500 contacts, billed yearly ($4 monthly), with unlimited emails, 10 users, A/B tests and workflows, and it is $49 a month billed monthly at 10,000 contacts. The Forever Free plan covers 2,000 contacts, 6,000 emails a month and 5 users. It syncs with Zoho CRM, Bigin, Desk and Books, plus Salesforce, HubSpot, Shopify, WooCommerce and Zapier. It is third because the free plan has no automated workflows, cart and purchase emails and pop-ups need Professional at $4.50 a month billed yearly, it runs only in a browser, and texts and WhatsApp are paid for with separate credits.

    Zoho Campaigns 가격과 자세한 정보

2026. 10. 17.에 각 목록 정보와 사람들이 그 도구에 대해 하는 이야기로 정한 순위예요. 저희가 직접 써 보고 정한 것은 아니에요. 순위를 정하는 방법

가격 대비 받는 것

이메일 마케팅·뉴스레터 도구 중 어느 것이 가성비가 가장 좋을까요?

Going by our grades, Constant Contact and Zoho Campaigns give the most for the money among email marketing and newsletter tools: no tool on this chart scores higher without costing more.

차트에서 27개 전부 보기

쓸까 만들까

직접 만들 수 있을까요?

A mailing list at its plainest is a table of addresses and a form to join it. Getting thousands of emails into inboxes rather than spam, and staying within the law on consent and unsubscribing, is a service, not an app.

유지28직접 판단0자작0여기 있는 이메일 마케팅·뉴스레터 도구 중 직접 만들 만한 것은 없어요.

가격
지원 환경
조건

도구 28개

도구

  • ActiveCampaign

    이메일 마케팅

    2.4GPA

    Email marketing and multi-step automation priced by contacts

    무료 체험 · $15/월부터웹
  • AWeber

    이메일 마케팅

    2.4GPA

    Email marketing for small businesses, with landing pages and a store

    무료 플랜 · $12.50/월부터웹
  • beehiiv

    이메일 마케팅

    2.4GPA

    Newsletter platform with paid subscriptions, ads, website and podcast

    무료 플랜 · $49/월부터웹
  • Benchmark Email

    이메일 마케팅

    2.2GPA

    Straightforward email campaigns with every feature on every plan

    무료 플랜 · $16/월부터웹
  • Brevo

    이메일 마케팅

    2.6GPA

    Email, SMS and WhatsApp marketing priced by emails sent, with a CRM

    무료 플랜 · $9/월부터웹
  • Campaign Monitor

    이메일 마케팅

    2.4GPA

    Email marketing for small businesses, nonprofits and agencies

    무료 체험 · $11.70/월부터웹
  • Campaigner

    이메일 마케팅

    2.4GPA

    Email marketing with multi-path workflows and audience insights

    무료 체험 · $14/월부터웹
  • Constant Contact

    이메일 마케팅

    2.6GPA

    Email, SMS and social marketing for small businesses

    무료 체험 · $10.20/월부터웹 · iOS
  • Customer.io

    이메일 마케팅

    2.2GPA

    Data-driven email, SMS, push and in-app messaging for product teams

    무료 체험 · $100/월부터웹
  • Drip

    이메일 마케팅

    2.0GPA

    Email automation and pop-ups for online stores

    무료 체험 · $39/월부터웹
  • EmailOctopus

    이메일 마케팅

    2.8GPA

    Simple, low-cost email marketing with a free plan for 2,500

    무료 플랜 · $9/월부터웹
  • Encharge

    이메일 마케팅

    2.2GPA

    Behavior-based email automation for SaaS and subscription businesses

    무료 체험 · $79/월부터웹
  • Flodesk

    이메일 마케팅

    2.4GPA

    Design-led email marketing and checkout for creators

    무료 플랜 · $19/월부터웹
  • GetResponse

    이메일 마케팅

    2.4GPA

    Email marketing with automation, webinars, courses and landing pages

    무료 플랜 · $19/월부터웹 · iOS · Android
  • iContact

    이메일 마케팅

    2.6GPA

    Email marketing for small businesses, with social posting built in

    무료 체험 · $9/월부터웹
  • Kit

    이메일 마케팅

    2.6GPA

    Email marketing and paid newsletters for creators

    무료 플랜 · $33/월부터웹
  • Klaviyo

    이메일 마케팅

    2.4GPA

    Email, text and push marketing built on online-store customer data

    무료 플랜 · $20/월부터웹
  • Mailchimp

    이메일 마케팅

    2.8GPA

    Email and SMS marketing with automations, priced by contact count

    무료 플랜 · $13/월부터웹 · iOS · Android
  • Mailcoach

    이메일 마케팅

    2.2GPA

    Email campaigns priced by emails sent, hosted or self-hosted

    무료 체험 · $9.99/월부터웹
  • MailerLite

    이메일 마케팅

    2.6GPA

    Email newsletters, automations, sites and paid subscriptions

    무료 플랜 · $12/월부터웹 · iOS
  • Moosend

    이메일 마케팅

    2.6GPA

    Low-cost email campaigns and automation priced by contacts

    무료 체험 · $7/월부터웹
  • Omnisend

    이메일 마케팅

    2.4GPA

    Email, SMS and push marketing for online stores, priced by contacts

    무료 플랜 · $16/월부터웹
  • Privy

    이메일 마케팅

    2.4GPA

    Pop-ups, email and SMS for small online stores

    무료 체험 · $30/월부터웹
  • RGE Studio

    이메일 마케팅

    2.0GPA

    Drag-and-drop email and landing page designer, formerly Beefree

    무료 플랜 · $25/월부터웹
  • Sender

    이메일 마케팅

    2.8GPA

    Email and SMS marketing with a free plan for 2,500 subscribers

    무료 플랜 · $9/월부터웹
  • SendPulse

    이메일 마케팅

    2.6GPA

    Email campaigns and automation in a wider multichannel suite

    무료 플랜 · $9.60/월부터웹 · iOS · Android
  • Sendy

    이메일 마케팅

    2.0GPA

    Self-hosted newsletter app that sends through Amazon SES

    $69 한 번 결제부터웹
  • Zoho Campaigns

    이메일 마케팅

    3.0GPA

    Email, SMS and WhatsApp campaigns that tie into Zoho's apps

    무료 플랜 · $3/월부터웹

자주 나오는 질문

이메일 마케팅·뉴스레터 도구 중 가장 좋은 것은 무엇인가요?

2026. 10. 17. 기준, ToolGPA가 꼽은 순서는 다음과 같아요. Mailchimp 1위(용도: most small businesses), Sender 2위(용도: anyone who wants to pay nothing), Zoho Campaigns 3위(용도: small budgets, and businesses already on Zoho).

ToolGPA는 이메일 마케팅·뉴스레터 도구 순위를 어떻게 정하나요?

각 도구가 자기 페이지에 올려 둔 내용(가격, 무료 플랜, 플랫폼, 기능, 제한)과, 공개된 리뷰와 토론에서 사람들이 하는 이야기로 정해요. 저희가 직접 써 보고 정하는 것이 아니에요. 1위는 가장 많은 사람에게 맞는 도구가 가져가고, 2위와 3위는 1위가 놓치는 독자에게 가장 좋은 선택이 가져가요.