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최고의 CRM 소프트웨어 (2026): 49개 중 저희가 고른 상위 3개

2026. 10. 9. 기준으로 저희가 첫째로 꼽는 것은 HubSpot(GPA 3.2), 그다음은 Zoho CRM, Twenty 순이에요.

2026. 10. 9.에 ToolGPA가 정한 순위 · 2026. 10. 18.까지 확인한 정보

첫 연락부터 계약까지, 연락처와 거래와 대화를 추적해요.

CRM 도구 무료 가이드

저희가 꼽은 CRM 도구 상위 3개

The first two are close. HubSpot comes first because its free tools reach further, with email tracking, live chat and a meeting link, and its iPhone and iPad app averages 4.7 against Zoho CRM's 4.4. Zoho CRM gives more room for free, 3 users and 5,000 records against 2 users and 1,000 contacts, and its list prices are lower. Twenty is third for teams that want an open-source CRM on their own servers. Pipedrive narrowly missed: it starts at the same $14 as Zoho CRM but has no free plan. Bitrix24 has a free plan too, but its free CRM is basic, with one pipeline.

  1. 1위: HubSpot

    무료 플랜 · $20/월부터

    용도: Most small businesses

    HubSpot's CRM is free for up to 2 users and 1,000 contacts with no expiry date, and the free tools cover contact management, deal pipelines, tasks, email tracking, live chat, a meeting link and reporting dashboards. It runs in a browser and on iPhone and Android, with a Chrome extension for Gmail, and shares one customer database with HubSpot's marketing and service hubs. Its iPhone and iPad app averages 4.7 from about 15,700 ratings. Know the limits: the Starter bundle lists at $20 per seat a month, with new customers offered it from $7, billed annually, for a limited time, and Sales Hub Professional is $90 per seat a month on an annual commitment plus a one-time $1,500 onboarding fee.

    iPhone·iPad 앱: App Store에서 5점 중 4.7점

    HubSpot 가격과 자세한 정보

  2. 2위: Zoho CRM

    무료 플랜 · $14/월부터

    용도: Small teams that want a larger free plan and lower prices

    Zoho CRM's Free edition covers up to 3 users and 5,000 records, against HubSpot's 2 users and 1,000 contacts, with lead, contact and deal management, tasks and the mobile apps. Its list prices are lower too: Standard is $14 per user a month, billed annually, and adds workflows, cadences for follow-ups, dashboards and sales forecasting. It is second because HubSpot's free tools go further into the conversation, with email tracking, live chat and a meeting link, where Zoho's Free edition lists standard reports and up to 5 workflow automations, and its iPhone and iPad app averages 4.4 from about 2,700 ratings. Monthly billing raises Standard to $20 per user.

    iPhone·iPad 앱: App Store에서 5점 중 4.4점

    Zoho CRM 가격과 자세한 정보

  3. 3위: Twenty

    무료 플랜 · $9/월부터

    용도: Teams that want an open-source CRM on their own servers

    Twenty is an open-source CRM whose core is free to run on your own servers, with custom objects, fields, views and no-code workflows unlimited on every plan. It syncs Google Workspace or Microsoft 365 mailboxes and calendars to the matching people and companies. If you would rather not run a server, Twenty hosts it from $9 per user a month, billed yearly, after a 30-day trial. It is third because fewer teams can take it as it comes: it is listed for the web only, the cloud has no free plan, and the free option means self-hosting with community support. SSO, row-level permissions and audit logs need Organization at $19 per user a month, billed yearly.

    Twenty 가격과 자세한 정보

2026. 10. 9.에 각 목록 정보와 사람들이 그 도구에 대해 하는 이야기로 정한 순위예요. 저희가 직접 써 보고 정한 것은 아니에요. 순위를 정하는 방법

가격 대비 받는 것

CRM 도구 중 어느 것이 가성비가 가장 좋을까요?

Going by our grades, HubSpot, Freshsales, Close, Bigin by Zoho CRM and 1 more give the most for the money among CRM tools: no tool on this chart scores higher without costing more.

차트에서 47개 전부 보기

쓸까 만들까

직접 만들 수 있을까요?

A CRM at its plainest is a table of people and a board of deals. Mail and calendar sync, a team working the same records, and reports a sales manager will trust take a company.

유지48직접 판단0자작1여기 있는 CRM 도구 중 1개는 적어도 기본은 직접 만들 수 있어요.

가격
지원 환경
조건

도구 49개

도구

  • Act!

    CRM

    2.4GPA

    CRM and email marketing platform for small businesses

    무료 체험 · $30/월부터웹 · iOS · Android

  • Assembly

    CRM

    2.2GPA

    Client portal and CRM for service firms, with an AI app builder

    무료 플랜 · $29/월부터웹 · macOS · Windows

  • Attio

    CRM

    2.4GPA

    CRM with a customizable data model, workflows and AI agents

    무료 플랜 · $35/월부터웹 · iOS · Android

  • Bigin by Zoho CRM

    CRM

    2.8GPA

    Pipeline-based CRM from Zoho for small businesses

    무료 플랜 · $7/월부터웹 · macOS · iOS +1

  • Bitrix24

    CRM

    2.8GPA

    Flat-priced CRM with tasks, chat, video calls and a site builder

    무료 플랜 · $49/월부터웹 · macOS · Windows +3

  • Breakcold

    CRM

    1.8GPA

    AI-native sales CRM with a LinkedIn, email and WhatsApp inbox

    무료 체험 · $79.20/월부터웹

  • Capsule CRM

    CRM

    2.2GPA

    Small-business CRM for contacts, sales pipelines and projects

    무료 플랜 · $18/월부터웹 · iOS · Android

  • Clarify

    CRM

    2.2GPA

    AI CRM with a sales agent, priced by credits rather than seats

    무료 플랜 · $40/월부터웹 · macOS · Windows

  • Close

    CRM

    2.4GPA

    Sales CRM with built-in calling, SMS, email and an AI teammate

    무료 체험 · $9/월부터웹 · macOS · Windows +2

  • Copper

    CRM

    2.2GPA

    CRM that works inside Gmail and Google Calendar

    무료 체험 · $23/월부터웹 · iOS · Android

  • Covve

    CRM

    2.2GPA

    Personal CRM app with reminders, notes and card scanning

    무료 플랜 · $4.99/월부터macOS · iOS · Android

  • Daylite

    CRM

    1.8GPA

    CRM and project management app for Mac, iPhone and iPad

    무료 체험 · $15/월부터macOS · iOS

  • Dex

    CRM

    2.4GPA

    Personal CRM that syncs LinkedIn, email and calendar contacts

    무료 체험 · $12/월부터웹 · macOS · Windows +2

  • Dubsado

    CRM

    2.4GPA

    Client management, contracts and invoicing for service businesses

    무료 체험 · $335/년부터웹 · iOS · Android

  • EngageBay

    CRM

    2.4GPA

    All-in-one marketing, sales and support CRM for small teams

    무료 플랜 · $13.79/월부터웹 · iOS · Android

  • EspoCRM

    CRM

    2.6GPA

    Open-source CRM you can self-host for free or rent in the cloud

    무료 플랜 · $15/월부터웹

  • folk

    CRM

    2.2GPA

    CRM that pulls contacts from LinkedIn, email and WhatsApp

    무료 체험 · $24/월부터웹 · macOS · Windows +2

  • Freshsales

    CRM

    2.8GPA

    Sales CRM with built-in phone, email, chat and Freddy AI

    무료 체험 · $9/월부터웹 · iOS · Android

  • HighLevel

    CRM

    2.6GPA

    Sales and marketing platform that agencies can resell to clients

    무료 체험 · $97/월부터웹 · macOS · Windows +3

  • HoneyBook

    CRM

    2.6GPA

    Client management, contracts and payments for independents

    무료 체험 · $29/월부터웹 · iOS · Android

  • HubSpot

    CRM

    3.2GPA

    Free CRM at the center of a marketing, sales and service suite

    무료 플랜 · $20/월부터웹 · iOS · Android

  • Insightly

    CRM

    2.2GPA

    CRM with built-in project management for after the sale

    무료 체험 · $29/월부터웹 · iOS · Android

  • Keap

    CRM

    2.2GPA

    CRM with sales and marketing automation for small businesses

    무료 체험 · $299/월부터웹 · iOS · Android

  • Kommo

    CRM

    2.4GPA

    Messaging-first sales CRM for WhatsApp, Instagram and TikTok

    무료 체험 · $25/월부터웹 · iOS · Android

  • Less Annoying CRM

    CRM

    2.4GPA

    Simple CRM for small businesses at one flat per-user price

    무료 체험 · $15/월부터웹

  • Lightfield

    CRM

    2.2GPA

    AI-native CRM that updates itself from email, calls and meetings

    무료 체험 · $89/월부터웹

  • Mesh

    CRM

    2.4GPA

    Personal CRM that builds itself from email, calendar and social

    무료 플랜 · $10/월부터웹 · macOS · Windows +2

  • Microsoft Dynamics 365 Sales

    CRM

    2.2GPA

    Microsoft's sales CRM with Copilot and prebuilt sales agents

    무료 체험 · $65/월부터웹 · iOS · Android

  • Monica Personal CRM

    CRM

    2.4GPA

    Open-source personal CRM for friends, family and colleagues

    무료 플랜 · $9/월부터웹

  • NetHunt CRM

    CRM

    2.2GPA

    Sales CRM that works inside Gmail and Google Workspace

    무료 체험 · $24/월부터웹 · iOS · Android

  • Nimble

    CRM

    2.4GPA

    Relationship CRM with contact enrichment and a browser extension

    무료 체험 · $24.90/월부터웹 · iOS · Android

  • noCRM

    CRM

    2.4GPA

    Lead management tool built around each lead's next action

    무료 체험 · $11/월부터웹 · iOS · Android

  • Nutshell

    CRM

    2.4GPA

    Sales CRM with email marketing, forms and AI built into every plan

    무료 체험 · $13/월부터웹 · iOS · Android

  • Odoo CRM

    CRM

    2.8GPA

    Open-source CRM app from the Odoo business suite

    무료 플랜 · $31.10/월부터웹 · iOS · Android

  • OnePageCRM

    CRM

    2.8GPA

    Action-focused sales CRM for small businesses

    무료 체험 · $9.95/월부터웹 · iOS · Android

  • Ontraport

    CRM

    2.4GPA

    CRM with marketing automation, payments and membership sites

    무료 체험웹 · iOS · Android

  • Pipedrive

    CRM

    2.2GPA

    Sales CRM organized around visual deal pipelines

    무료 체험 · $14/월부터웹 · iOS · Android

  • Pipeline CRM

    CRM

    2.2GPA

    Sales pipeline CRM for small and mid-size B2B teams

    무료 체험 · $25/월부터웹 · iOS · Android

  • Salesflare

    CRM

    2.4GPA

    B2B sales CRM that fills itself in from email and calendar

    무료 체험 · $29/월부터웹 · iOS · Android

  • Salesforce

    CRM

    2.8GPA

    CRM platform for sales teams with AI agents and a free 2-user suite

    무료 플랜 · $25/월부터웹 · iOS · Android

  • Salesmate

    CRM

    2.6GPA

    CRM with sales, marketing automation and support tools in one

    무료 체험 · $23/월부터웹 · iOS · Android

  • SalesRabbit

    CRM

    2.0GPA

    Door-to-door sales app for canvassing, territories and field leads

    무료 플랜 · $49/월부터웹 · iOS · Android

  • Streak

    CRM

    2.2GPA

    CRM built into Gmail, with pipelines in the inbox

    무료 플랜 · $49/월부터iOS · Android

  • SuiteCRM

    CRM

    2.4GPA

    Open-source CRM with no per-user license fees

    무료 플랜 · £130/월부터웹

  • Teamgate

    CRM

    2.2GPA

    Sales CRM with pipelines, a built-in dialer and analytics

    무료 플랜 · $39.90/월부터웹 · iOS · Android

  • Thryv

    CRM

    1.8GPA

    Small-business software for customers, bookings, invoices and payments

    유료웹 · iOS

  • Twenty

    CRM

    2.8GPA

    Open-source CRM with a custom data model, cloud or self-hosted

    무료 플랜 · $9/월부터웹

  • Vtiger

    CRM

    2.8GPA

    All-in-one CRM with a free cloud plan and an open-source edition

    무료 플랜 · $12/월부터웹 · iOS · Android

가이드

CRM 도구 중에서 추린 목록과 대안이에요.

  • +2
    베스트

    The best CRM software in 2026

    Six CRMs compared, from free plans for two or three users to tools built around calling or LinkedIn prospecting. Each pick says who it suits, what it costs and where it stops.

    도구 6개 · 2026년 10월 업데이트

자주 나오는 질문

CRM 도구 중 가장 좋은 것은 무엇인가요?

2026. 10. 9. 기준, ToolGPA가 꼽은 순서는 다음과 같아요. HubSpot 1위(용도: most small businesses), Zoho CRM 2위(용도: small teams that want a larger free plan and lower prices), Twenty 3위(용도: teams that want an open-source CRM on their own servers).

ToolGPA는 CRM 도구 순위를 어떻게 정하나요?

각 도구가 자기 페이지에 올려 둔 내용(가격, 무료 플랜, 플랫폼, 기능, 제한)과, 공개된 리뷰와 토론에서 사람들이 하는 이야기로 정해요. 저희가 직접 써 보고 정하는 것이 아니에요. 1위는 가장 많은 사람에게 맞는 도구가 가져가고, 2위와 3위는 1위가 놓치는 독자에게 가장 좋은 선택이 가져가요.