The AthenaHQ Insider’s Guide
Everything we know about AthenaHQ in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
AthenaHQ
The Insider’s Guide
Credit-based AI search tracking with content optimization agents
Every plan, grade, refund rule and rival among AI search visibility tools, read from AthenaHQ’s own pages.
Made by AthenaHQ · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from AthenaHQ’s own pages, its app-store listings and our grades. Every fact in it is on AthenaHQ’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 68 of the 157 other AI search visibility tools we grade
AthenaHQ tracks how a brand shows up in answers from ChatGPT, Perplexity, Google AI Overviews and AI Mode, Gemini, Claude, Copilot, Grok and other models, with source and competitor insights and sentiment. It suggests on-page and off-page actions, runs a content optimization agent and publishes to WordPress or Shopify. Usage is paid in credits, where one credit buys one AI response.
To get you started, here are 9 things to know about AthenaHQ, taken from its own pages and our grades.
Credits take some working out: there's a whole calculator just for estimating how prompts, locations, models and cadence add up.
- 1
Best for a free start on credit-based AI answer tracking
The API and extra credits are priced only on request.
- 2
Paid plans start at $245 a month
As its pricing page puts it: $245 per month, billed annually ($295 billed monthly).
- 3
There is a free plan
Essential plan: $25 of credit (300 credits, 1 credit = 1 AI response) across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot, with unlimited users.
- 4
It runs on Web
Web.
- 5
AI answer monitoring
Analyzes prompts and responses for brand mentions, competitor benchmarking and real-time sentiment across up to 11 models on Starter.
- 6
Sources and citation intelligence
Shows which sources AI answers draw on and where competitors are cited instead of you.
- 7
Content optimization agent
Recommends on-page and off-page actions and rewrites content against brand guidelines; drafts can be published to WordPress, Shopify and other CMSs.
- 8
A 2.2 GPA, above 68 of 157
That is against the other AI search visibility tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace AthenaHQ you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
AthenaHQ at a glance
- Pricing
- Free plan, from $245 per month, billed annually ($295 billed monthly)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- AthenaHQ
- Category
- AI Search Visibility (AEO & GEO)
- Our grade
- 2.2 GPA, fair
The report card
Best for a free start on credit-based AI answer tracking
AthenaHQ tracks your brand across up to 11 AI models, shows the sources they lean on, and has an agent that rewrites pages and publishes them to WordPress or Shopify. The free plan's 300 credits go fast, since one credit is one AI answer, and the next step is Starter at $245 a month yearly. The API and extra credits are priced only on request.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Starter is $245 a month billed annually, $295 monthly, for 3,600 credits. That sits in this category's dearest tenth, which starts at $129, and the API and extra credits are add-ons priced only on request. |
| Free plan and trial | C | A free plan, Essential, with 300 credits on ChatGPT, Perplexity, AI Overviews, Gemini and Copilot and unlimited users. But one credit is one AI answer, so 10 prompts on 5 models spend 50 credits a run. You'll hit the wall fast. |
| Features | B | Up to 11 models on Starter, Claude, AI Mode and Grok among them, with competitor benchmarks, sentiment and source insights. It adds an optimization agent, AI shopping results and robots.txt and llms.txt controls. Nothing in the listing shows a gap in the core job. |
| Ease of use | C | No rating on record. Credits take some working out: there's a whole calculator just for estimating how prompts, locations, models and cadence add up. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It links to Google Analytics, Search Console, WordPress, Shopify and Webflow, and works inside ChatGPT or Claude over MCP. The API is a paid add-on. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who AthenaHQ is for
- Fits if you want to look at real AI answers about your brand before paying anything
- Works for shops checking their products in ChatGPT, AI Mode and Gemini shopping results
Who it is not for
- Pricey if you outgrow the free credits, as the next step is $245 a month on yearly billing
- Tight if you track lots of prompts every day, because every answer spends a credit
- Skip it if you need Claude, AI Mode or Grok on the free plan, as they start on Starter
- Watch out: the API and extra credits on Starter are add-ons priced only on request
- Not for you if you need SSO, audit logs or multi-region tracking without an Enterprise contract
Good to know
Good for
- Small teams that want to try AI visibility tracking on a free plan first
- Brands that want tracking and content changes in the same tool
- Online stores watching product placement in AI shopping results
Worth knowing
- Everything runs on credits: 3,600 a month on Starter. A free credit calculator helps estimate use by prompts, locations, models and cadence.
- API access and extra credits on Starter are paid add-ons whose prices are given only on request.
- The free Essential plan covers 5 models; Claude, AI Mode, Grok, DeepSeek, Meta AI and Mistral need Starter.
- SSO, audit logs, multi-region tracking and BI dashboards come only with Enterprise.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$245
A month to start. There is a free plan too
AthenaHQ has a free plan. Paid plans start at $245 per month, billed annually ($295 billed monthly).
Essential
$0
300 credits on 5 models, unlimited users, prompt and source analysis, content recommendations and the Athena AI agent.
Starter
$245
per month for 3,600 credits, billed annually ($295 monthly)
11 models including Claude, AI Mode, Grok, DeepSeek, Meta AI and Mistral; unlimited topics, prompts and competitors, CSV export and the optimization agent.
Enterprise
Custom
Custom credits and websites, API access, knowledge base and claim review, multi-region tracking, BI dashboards, SAML SSO, audit logs and a 2-hour SLA.
The free plan
Essential plan: $25 of credit (300 credits, 1 credit = 1 AI response) across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot, with unlimited users.
Read from athenahq.ai on Oct 23, 2026.
Ways to pay less
Annual discount
17% off with annual billing
AthenaHQ's plans page takes 17% off for annual billing, described as two months free: Starter is $245 a month instead of $295.
Stated on athenahq.ai
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Credit-based AI search tracking with content optimization agents. Here is what it does, as its own site describes it, and what it covers: public API, AI agents, AI search visibility, content optimization.
It adds an optimization agent, AI shopping results and robots.txt and llms.txt controls.
- AI answer monitoring
- Analyzes prompts and responses for brand mentions, competitor benchmarking and real-time sentiment across up to 11 models on Starter.
- Sources and citation intelligence
- Shows which sources AI answers draw on and where competitors are cited instead of you.
- Content optimization agent
- Recommends on-page and off-page actions and rewrites content against brand guidelines; drafts can be published to WordPress, Shopify and other CMSs.
- Shopping insights
- Shows how a site's products appear in AI shopping results in ChatGPT, AI Mode and Gemini carousels, with position and competitor pricing.
- AI crawler controls
- Manages AI crawler access through a generated robots.txt and llms.txt.
- MCP and analytics connections
- Connects Google Analytics and Search Console to tie AI visibility to traffic, and works inside ChatGPT or Claude through MCP.
Where it runs
- Web
What it works with
- Google Analytics
- Google Search Console
- WordPress
- Shopify
- Webflow
- ChatGPT
- Claude
AthenaHQ is made by AthenaHQ.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
68/157
Other AI search visibility tools it is graded above
AthenaHQ's GPA of 2.2 is higher than 68 of the 157 other AI search visibility tools we grade, and level with 56.
It stands best on features (B, above 125 of 157) and worst on value for money (D, above 0).
Its paid plans start at $245 a month, against a middle price of $59 for the category: 123 of the 128 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 158 AI search visibility tools we grade, cut by the letter each got. AthenaHQ’s own letter is outlined.
- DValue for moneyAbove 0 of 157
- CFree plan and trialAbove 63 of 157
- BFeaturesAbove 125 of 157
- CEase of useAbove 0 of 157
- BPlatforms and integrationsAbove 51 of 157
Price against what you get
Each dot is one of 131 AI search visibility tools. Further left costs less; higher up scores better on features, ease of use and platforms. AthenaHQ is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace AthenaHQ you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
It costs $2,940 a year.
What you could not
- An AI agent, with the models and the safeguards behind it.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- A score built from what the top results for each keyword cover.
- It plugs into other products, Google Analytics, Google Search Console and WordPress among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. AthenaHQ’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Profound, Peec AI, Scrunch, Goodie and Semrush
The 5 tools AthenaHQ is most often weighed against, with where each one differs from it.
- 2.2GPA
Profound
Free trial · from $99/mo
AI search visibility tracking with an AI marketing agent built in.
- AthenaHQ has a free plan. Profound does not, though it has a free trial.
- Profound also covers web analytics.
- 2.2GPA
Peec AI
Free trial · from $95/mo
AI search analytics that tracks brand prompts across AI models.
- AthenaHQ has a free plan. Peec AI does not, though it has a free trial.
- AthenaHQ also covers AI agents and content optimization.
- Peec AI also covers reports and web analytics.
- 1.8GPA
Scrunch
Free trial · from $250/mo
AI search monitoring plus pages served to AI agents.
- AthenaHQ has a free plan. Scrunch does not, though it has a free trial.
- AthenaHQ also covers AI agents.
- Scrunch also covers site audit and web analytics.
- 2.2GPA
Goodie
Free trial · from $295/mo
AEO platform for AI search tracking, content agents and attribution.
- AthenaHQ has a free plan. Goodie does not, though it has a free trial.
- Goodie also covers web analytics.
- 2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- AthenaHQ also covers AI agents, AI search visibility and content optimization.
- Semrush also covers reports, keyword research, rank tracking, site audit and backlink analysis.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is AthenaHQ free?
AthenaHQ has a free plan. Essential plan: $25 of credit (300 credits, 1 credit = 1 AI response) across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot, with unlimited users.
How much does AthenaHQ cost?
AthenaHQ lists 3 plans. Essential: $0.
What platforms does AthenaHQ work on?
AthenaHQ is available on Web.
Does AthenaHQ offer any discounts?
AthenaHQ publicly lists the following: 17% off with annual billing.
Does AthenaHQ have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. AthenaHQ is listed for Web.
Does AthenaHQ have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. AthenaHQ is listed for Web.
Is AthenaHQ open source?
AthenaHQ is not described as open source on its own site, as read on Oct 23, 2026.
Does AthenaHQ have an API?
Yes. AthenaHQ offers a public API, according to its own site.
What does AthenaHQ integrate with?
AthenaHQ's listing names Google Analytics, Google Search Console, WordPress, Shopify, Webflow, ChatGPT and Claude.
Who makes AthenaHQ?
AthenaHQ is made by a company of the same name.
What are the alternatives to AthenaHQ?
The closest alternatives to AthenaHQ in our directory are Profound, Peec AI, Scrunch, Goodie and Semrush.
How does AthenaHQ compare with other AI search visibility tools?
AthenaHQ's GPA of 2.2 is higher than 68 of the 157 other AI search visibility tools we grade, and level with 56.
Is AthenaHQ good value for money?
ToolGPA grades AthenaHQ D for value for money. Its paid plans start at $245 a month, against a middle price of $59 for the category: 123 of the 128 others that charge start lower.
Could I make my own version of AthenaHQ?
To replace AthenaHQ you would be making an AI agent, with the models and the safeguards behind it.
Where this guide comes from
The prices, plans, platforms and features were read from AthenaHQ’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from AthenaHQ's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by AthenaHQ. Prices change, so check athenahq.ai before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- AthenaHQ, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/athenahq
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "AthenaHQ: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/athenahq
Know someone choosing between AI search visibility tools?
Send them this guide: toolgpa.com/tools/athenahq/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded AI search visibility tools after AthenaHQ, each with an Insider's Guide of its own.
- AI Search Visibility (AEO & GEO) Insider's GuideEvery one of the 158 AI search visibility tools we grade, compared
- geoSurge Insider's GuideFree AI visibility tracking that runs on your own AI subscriptions3.0 GPA
- llms-txt.io Insider's Guidellms.txt generator, validator, API and auto-updating managed files3.0 GPA
- Rankscale AI Insider's GuideCredit-based AI visibility tracker covering 17+ AI engines3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what AthenaHQ’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. AthenaHQ is a trademark of its owner, and this guide is not made, paid for or approved by AthenaHQ. Prices and plans change: check athenahq.ai before you buy.