The Buffer media kit
Buffer in a few pages, for writers, partners and anyone curious: the facts, the people, the money, the products and the news. Put together by ToolGPA, not by Buffer.
Media kit
Buffer is made by Buffer, a fully remote company that publishes its revenue and salaries on an open dashboard. It earns money from subscriptions to its social media scheduling, analytics and engagement tools; the dashboard puts its annual recurring revenue at $27.3 million.
Unofficial. Put together by ToolGPA from Buffer’s own pages, news reports and our own grades, read Oct 18, 2026. Not made, paid for or approved by Buffer. toolgpa.com
Part 01 · Company
Who they are, the facts in one place, and the people who run it
2010
The year Buffer was founded, in Fully remote since 2014
In a sentence
Buffer is made by Buffer, a fully remote company that publishes its revenue and salaries on an open dashboard. It earns money from subscriptions to its social media scheduling, analytics and engagement tools; the dashboard puts its annual recurring revenue at $27.3 million.
In a paragraph
Buffer was founded in 2010 and is based in Fully remote since 2014, with teammates in 22 countries; founded in Birmingham, UK. Joel Gascoigne is its CEO & Co-Founder; Leo Widrich is a co-founder. 70+ teammates in 22 countries. It has raised $3.95 million, most recently a Series A in October 2014. Its last reported valuation was $80.8 million, in July 2018.
Free to quote. Please link to toolgpa.com so readers can check the facts.
Joel Gascoigne
CEO & Co-Founder
Carolyn Kopprasch
Chief of Staff
Jenny Terry
VP of Finance & Operations
1 open role: Senior Infrastructure Engineer, in engineering.
25% of the subscription revenue from each new paying customer referred, every month for their first 12 months, with no cap. Applications are reviewed by Buffer; creators, agencies, consultants and communities can apply, and joining is free.
Part 02 · Funding
Every announced round, who put money in, and what it was last valued at
$3.95M
Raised in total, over 2 announced rounds
Raised $3.95 million in all: a $450,000 seed round announced in December 2011 and a $3.5 million Series A led by Collaborative Fund in 2014, according to its own posts. In July 2018 it spent $3.3 million buying back the shares of its main Series A investors.
Filled: led at least one round. As each announcement names them.
Last valuation
$80.8 million
July 2018
Announced by Buffer in August 2018: the price at which it bought back Series A shares in July 2018 gave a valuation of $80.8 million. Its Series A in 2014 was at $60 million post-money.
Buffer, as ToolGPA grades it: five subjects, a letter for each, and a GPA.
Social media scheduler priced by the channel, with a free plan
#1 of 20 social media schedulersFrom $5 per channel / month, billed annuallyFree plan4.7 on the App Store
Our pick for most people. Just know the inbox in its listing is for comments, and there's no competitor tracking on record.
Buffer’s grade as a badge for its own site, free: it updates itself and links to the review. Code at toolgpa.com/badges.
Part 04 · News
What they have announced lately, and every official channel
1
Open roles on Buffer's careers page
Only accounts Buffer’s own site links to. No personal addresses.
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Name ToolGPA and link to the live page (scan the code), where every fact links to the page it was read from.
ToolGPA, "Buffer Media Kit" (unofficial), read Oct 18, 2026. https://toolgpa.com/tools/buffer/company
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Compare tools at toolgpa.com ›This media kit is ToolGPA’s own summary of what Buffer’s pages, news reports, investors’ announcements and public filings said on the dates shown, with our own grades. It is not made, paid for or approved by Buffer, and Buffer’s names and logos are trademarks of their owner. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; no one can pay for a grade. Product pictures are Buffer’s own, from its website and app-store listings.
