The Automattic media kit
Automattic in a few pages, for writers, partners and anyone curious: the facts, the people, the money, the products and the news. Put together by ToolGPA, not by Automattic.
Media kit
Day One is made by Automattic, the company behind WordPress.com, Tumblr and Pocket Casts, which bought it in 2021. Day One earns money from its Silver and Gold subscriptions; Automattic as a whole earns from paid plans and services across its products.
Unofficial. Put together by ToolGPA from Automattic’s own pages, news reports and our own grades, read Oct 18, 2026. Not made, paid for or approved by Automattic. toolgpa.com
Part 01 · Company
Who they are, the facts in one place, and the people who run it
2005
The year Automattic was founded, in San Francisco
In a sentence
Day One is made by Automattic, the company behind WordPress.com, Tumblr and Pocket Casts, which bought it in 2021. Day One earns money from its Silver and Gold subscriptions; Automattic as a whole earns from paid plans and services across its products.
In a paragraph
Automattic was founded in 2005 and is based in San Francisco, CA, USA (headquarters), with staff working remotely. Matt Mullenweg is its founder & CEO, Automattic; Paul Mayne is a co-founder. 1,403 Automatticians in 83 countries, across the whole company, according to its careers page. Its last reported valuation was $7.5 billion, in August 2021.
Free to quote. Please link to toolgpa.com so readers can check the facts.
Paul Mayne
Founder of Day One
12 open roles across the whole company: 4 in sales, 2 each in marketing and customer success, and 1 each in engineering, legal, product and infrastructure; none for Day One.
A partnership request form for people who want to help others build a journaling habit with Day One. Requests are reviewed within ten business days; no payment terms are published.
Part 02 · Funding
Every announced round, who put money in, and what it was last valued at
$7.5B
Last reported valuation, August 2021
Across the whole company: a $288 million primary round in February 2021, a $300 million Series D from Salesforce Ventures in September 2019, $160 million led by Insight Venture Partners in May 2014 and a $29.5 million Series B led by Polaris Ventures in January 2008. TechCrunch reported that Day One was bootstrapped before the 2021 sale, whose terms were not disclosed.
Filled: led at least one round. As each announcement names them.
Last valuation
$7.5 billion
August 2021
Automattic's founder and CEO announced on his own blog in August 2021 that a $250 million share buyback had closed at a $7.5 billion valuation. The figure is for the whole company.
Day One, as ToolGPA grades it: five subjects, a letter for each, and a GPA.
Encrypted journal for text, photos, audio and video across devices
#1 of 36 journaling appsFrom $49.99 per yearFree plan4.8 on the App Store
Our pick for most people. Day One is the journal for people who want it everywhere: iPhone, Android, Mac, Windows and the web, with end-to-end encryption even on the free plan.
Day One’s grade as a badge for its own site, free: it updates itself and links to the review. Code at toolgpa.com/badges.
Part 04 · News
What they have announced lately, and every official channel
12
Open roles on Automattic's careers page
Only accounts Automattic’s own site links to. No personal addresses.
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Quoting this kit?
Name ToolGPA and link to the live page (scan the code), where every fact links to the page it was read from.
ToolGPA, "Automattic Media Kit" (unofficial), read Oct 18, 2026. https://toolgpa.com/tools/day-one/company
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›This media kit is ToolGPA’s own summary of what Automattic’s pages, news reports, investors’ announcements and public filings said on the dates shown, with our own grades. It is not made, paid for or approved by Automattic, and Automattic’s names and logos are trademarks of their owner. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; no one can pay for a grade. Product pictures are Automattic’s own, from its website and app-store listings.
