The Dex Insider’s Guide
Everything we know about Dex in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Dex
The Insider’s Guide
Personal CRM that syncs LinkedIn, email and calendar contacts
Every plan, grade, refund rule and rival among CRM tools, read from Dex’s own pages.
Made by DanaHQ, Inc. · checked Oct 9, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Dex’s own pages, its app-store listings and our grades. Every fact in it is on Dex’s page too, where it is kept up to date. Checked Oct 9, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 19 of the 48 other CRM tools we grade
Dex is a personal CRM for keeping up with the people you know rather than tracking deals. It pulls contacts from LinkedIn, email, calendars and messaging apps into one private database, flags job changes, and reminds you to keep in touch. It is sold as an individual subscription in two tiers, with a Team plan that adds company-wide billing and single sign-on.
To get you started, here are 9 things to know about Dex, taken from its own pages and our grades.
After that most of the typing is done for you.
- 1
Best for keeping up with a big LinkedIn network
Dex is a personal CRM, not a sales tool: it pulls contacts in from LinkedIn, email, calendars and WhatsApp, flags job changes and reminds you to say hello.
- 2
Paid plans start at $12 a month
As its pricing page puts it: $12 / month, billed annually ($20 billed monthly).
- 3
You can try it first
7-day free trial of Premium or Professional; a credit card is required to start it
- 4
It runs on 5 platforms
Web, macOS, Windows, iOS and Android, with a browser extension too.
- 5
LinkedIn sync and job-change alerts
The browser extension syncs your LinkedIn connections in the background and tells you when a contact changes title. Plans cap the number of synced connections.
- 6
Keep-in-touch reminders
Dex reminds you to keep in touch with people, notifies you of upcoming birthdays and important dates, and shows where the last conversation left off.
- 7
Email, calendar and messaging sync
Connects Gmail, Google Calendar, WhatsApp, Instagram and iMessage so recent interactions and meeting attendees appear on each contact. Outlook needs Professional.
- 8
A 2.4 GPA, above 19 of 48
That is against the other CRM tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
Nothing Dex does is plain enough to make in a weekend. The 4 things listed below take a company.
Dex at a glance
- Pricing
- Free trial, from $12 / month, billed annually ($20 billed monthly)
- Free plan
- No
- Free trial
- 7-day free trial of Premium or Professional; a credit card is required to start it
- Runs on
- Web, macOS, Windows, iOS, Android, Browser extension
- Made by
- DanaHQ, Inc., since 2019
- Category
- CRM Software
- Our grade
- 2.4 GPA, fair
The report card
Best for keeping up with a big LinkedIn network
Dex is a personal CRM, not a sales tool: it pulls contacts in from LinkedIn, email, calendars and WhatsApp, flags job changes and reminds you to say hello. Premium is $12 a month on yearly billing, $20 monthly. There's no free plan, the 7-day trial wants a card, Premium stops syncing at 2,500 LinkedIn connections, and Outlook and the API need Professional at $20.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Premium is $12 a month billed annually, inside the cheapest quarter of CRMs and in line with the personal CRMs it lists as rivals: Mesh at $10, Monica at $9. Pay monthly and it's $20. Outlook, mail merge and the API sit on Professional at $20. |
| Free plan and trial | D | No free plan, and the only way in is 7 days of Premium or Professional with a credit card handed over first. Dex says you aren't charged until the trial ends, so that week is your window to cancel. |
| Features | C | LinkedIn sync with job-change alerts, keep-in-touch reminders, your Gmail, calendar, WhatsApp and iMessage history on each person, notes, custom fields and an AI briefing on a contact. It covers the staying-in-touch job, and that's a smaller job than a CRM's: no deals and no pipelines, by design. |
| Ease of use | C | No store rating on record, and the contacts only flow once you've installed the extension and connected LinkedIn, a mailbox, a calendar and your messaging apps. After that most of the typing is done for you. |
| Platforms and integrations | A | Web, Mac, Windows, iPhone, Android and a browser extension, which is the full set. It connects to LinkedIn, Gmail, Google Calendar, WhatsApp, Superhuman, Granola and Zapier, with an MCP server for AI assistants. Outlook, the API and Zapier need Professional. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Dex is for
- Fits if you know a lot of people and lose track of who you last spoke to, and when
- Works for people whose network lives on LinkedIn, as Dex syncs connections and flags job changes
Who it is not for
- Skip it if you want to stay free, because there's no free plan and the 7-day trial needs a card
- Not for you if you sell for a living and need deals and pipelines, which Dex doesn't have
- Tight if you have more than 2,500 LinkedIn connections, as that's where Premium stops syncing
- Pricey if you're on Outlook or need mail merge or the API, which all need Professional at $20
- Watch out: monthly billing is $20 against $12 yearly, and Team at $40 a user is set up through Dex
Good to know
Good for
- Individuals who want to stay in touch with a large personal network
- Founders, investors and job seekers who network heavily on LinkedIn
- Students: there is a 50% discount with a school email
Worth knowing
- No free plan is listed on the pricing page, and the 7-day trial requires a credit card.
- Dex has no deals or pipelines; its makers say it is not a sales CRM.
- Outlook integration, mail merge, multiple email accounts and API or Zapier access need Professional.
- LinkedIn sync stops at 2,500 connections on Premium and 9,000 on Professional and Team.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$12
A month to start
Dex is a paid product with a free trial, starting at $12 / month, billed annually ($20 billed monthly).
Dex says you aren't charged until the trial ends, so that week is your window to cancel.
Premium
$12
per month, billed annually ($16 quarterly, $20 monthly)
Web, desktop, mobile and extension access, LinkedIn sync for up to 2,500 connections, 10 research credits a month, and email and calendar integrations.
Professional
$20
per month, billed annually ($27 quarterly, $34 monthly)
LinkedIn sync for up to 9,000 connections, 20 research credits a month, mail merge, voice mode, Outlook and notetaker integrations, and API and Zapier access.
Team
$40
per user / month, billed monthly
Everything in Professional plus 50 research credits a month, CRM integrations, SAML SSO, and team billing on one invoice. Set up by contacting Dex.
Trying it first
7-day free trial of Premium or Professional; a credit card is required to start it
Read from getdex.com on Oct 9, 2026.
Ways to pay less
Annual discount
Up to 40% off with annual billing
Premium is $12 a month billed annually against $20 billed monthly, and Professional is $20 against $34. Quarterly billing is about 20% off, at $16 and $27.
Stated on getdex.comEducation
50% off for students for one year
Students with a .edu email can claim a code for 50% off for one year. The pricing FAQ says MBA students get 50% off for two years.
Stated on getdex.comNonprofit
Non-profit discounts on request
The pricing FAQ says non-profit discounts are available by contacting Dex support. No percentage is published.
Stated on getdex.com
How its prices have moved
- Oct 9, 2026Team: Enterprise → TeamDex's pricing page now names its third plan Team. The archive copy of August 21, 2026 names it Enterprise, as our listing of October 5 did, so the plan was renamed.
What the app costs elsewhere
Each country’s App Store price for “Premium - Monthly”, against $19.99 in the United States, in dollars at the day’s rate. The four cheapest and the four dearest of 11.
| Country | Price there | In dollars | Against the US |
|---|---|---|---|
| Philippines | ₱ 999.00 | $15.90 | 20% less |
| Canada | $24.99 | $17.57 | 12% less |
| Turkey | ₺899,99 | $18.30 | 8% less |
| Indonesia | Rp 349ribu | $19.52 | about the same |
| Mexico | $399.00 | $21.92 | 10% more |
| South Africa | R399.99 | $24.19 | 21% more |
| Germany | 22,99 € | $25.76 | 29% more |
| United Kingdom | £19.99 | $26.43 | 32% more |
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
6
Places it runs: Web, macOS, Windows, iOS, Android and Browser extension
Personal CRM that syncs LinkedIn, email and calendar contacts. Here is what it does, as its own site describes it, and what it covers: public API, AI features.
It covers the staying-in-touch job, and that's a smaller job than a CRM's: no deals and no pipelines, by design.
- LinkedIn sync and job-change alerts
- The browser extension syncs your LinkedIn connections in the background and tells you when a contact changes title. Plans cap the number of synced connections.
- Keep-in-touch reminders
- Dex reminds you to keep in touch with people, notifies you of upcoming birthdays and important dates, and shows where the last conversation left off.
- Email, calendar and messaging sync
- Connects Gmail, Google Calendar, WhatsApp, Instagram and iMessage so recent interactions and meeting attendees appear on each contact. Outlook needs Professional.
- Notes and custom fields
- Store how you met, work and education history, important dates, family details and gift ideas on each person, with custom fields for anything else.
- Dex Research
- Builds a briefing on a contact covering background, current role and what has changed since you last spoke, using monthly credits: 10 on Premium, 20 on Professional and 50 on Team.
- MCP server for AI assistants
- An MCP server lets assistants such as Claude, ChatGPT and Gemini read your contacts, notes and follow-ups from your Dex account.
Where it runs
- Web
- macOS
- Windows
- iOS
- Android
- Browser extension
What it works with
- Gmail
- Outlook
- Google Calendar
- Superhuman
- Granola
- Zapier
Dex is made by DanaHQ, Inc., and has been around since 2019.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
19/48
Other CRM tools it is graded above
Dex's GPA of 2.4 is higher than 19 of the 48 other CRM tools we grade, and level with 15.
It stands best on platforms and integrations (A, above 42 of 48) and worst on free plan and trial (D, above 1).
Its paid plans start at $12 a month, against a middle price of $24 for the category: 9 of the 46 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 49 CRM tools we grade, cut by the letter each got. Dex’s own letter is outlined.
- BValue for moneyAbove 42 of 48
- DFree plan and trialAbove 1 of 48
- CFeaturesAbove 0 of 48
- CEase of useAbove 1 of 48
- APlatforms and integrationsAbove 42 of 48
Price against what you get
Each dot is one of 47 CRM tools. Further left costs less; higher up scores better on features, ease of use and platforms. Dex is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
Nothing Dex does is plain enough to make in a weekend. The 4 things listed below take a company.
It costs $144 a year.
What you could not
- Apps for macOS, Windows, iOS and Android that stay in step with each other.
- It plugs into other products, LinkedIn, Gmail and Outlook among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- What a company asks for before it lets staff use something: single sign-on.
What this rests on. Dex’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Mesh, Covve, Monica Personal CRM, folk and Nimble
The 5 tools Dex is most often weighed against, with where each one differs from it.
- 2.4GPA
Mesh
Free plan · from $10/mo
Personal CRM that builds itself from email, calendar and social.
- Mesh has a free plan. Dex does not, though it has a free trial.
- Mesh also covers notes.
- 2.2GPA
Covve
Free plan · from $4.99/mo
Personal CRM app with reminders, notes and card scanning.
- Covve has a free plan. Dex does not, though it has a free trial.
- Only Dex lists a web app.
- Only Dex lists a Windows app.
- 2.4GPA
Monica Personal CRM
Free plan · from $9/mo
Open-source personal CRM for friends, family and colleagues.
- Monica Personal CRM has a free plan. Dex does not, though it has a free trial.
- Only Dex lists macOS, Windows, iOS and Android apps.
- Only Dex lists a browser extension.
- 2.2GPA
folk
Free trial · from $24/mo
CRM that pulls contacts from LinkedIn, email and WhatsApp.
- folk also covers sales pipeline and workflow automation.
- 2.4GPA
Nimble
Free trial · from $24.90/mo
Relationship CRM with contact enrichment and a browser extension.
- Only Dex lists macOS and Windows apps.
- Nimble also covers kanban boards, sales pipeline, marketing automation, workflow automation and forms.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Dex free?
No, Dex is a paid product, but you can try it first. 7-day free trial of Premium or Professional; a credit card is required to start it.
How much does Dex cost?
Dex lists 3 plans. Premium: $12 per month, billed annually ($16 quarterly, $20 monthly).
What platforms does Dex work on?
Dex is available on Web, macOS, Windows, iOS and Android. It also has a browser extension.
Does Dex offer any discounts?
Dex publicly lists the following: Up to 40% off with annual billing; 50% off for students for one year; Non-profit discounts on request.
Does Dex have a Linux app?
No Linux app was listed when its pages were read on Oct 9, 2026. Dex is listed for Web, macOS, Windows, iOS and Android.
Is Dex open source?
Dex is not described as open source on its own site, as read on Oct 9, 2026.
Does Dex have an API?
Yes. Dex offers a public API, according to its own site.
What does Dex integrate with?
Dex's listing names LinkedIn, Gmail, Outlook, Google Calendar, WhatsApp, Superhuman, Granola and Zapier.
Does Dex have a student discount?
50% off for students for one year. Students with a .edu email can claim a code for 50% off for one year.
Who makes Dex?
Dex is made by DanaHQ, Inc. It dates from 2019.
What are the alternatives to Dex?
The closest alternatives to Dex in our directory are Mesh, Covve, Monica Personal CRM, folk and Nimble.
How does Dex compare with other CRM tools?
Dex's GPA of 2.4 is higher than 19 of the 48 other CRM tools we grade, and level with 15.
Is Dex good value for money?
ToolGPA grades Dex B for value for money. Its paid plans start at $12 a month, against a middle price of $24 for the category: 9 of the 46 others that charge start lower.
Could I make my own version of Dex?
Nothing Dex does is plain enough to make in a weekend. The 4 things listed below take a company.
Where this guide comes from
The prices, plans, platforms and features were read from Dex’s own pages on Oct 9, 2026, and the grades were given on Oct 10, 2026. Graded from this listing, whose facts were read from Dex's own pages on 9 October 2026. Also tested with a demo account on 2026-04-10.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by DanaHQ, Inc. Prices change, so check getdex.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Dex, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/dex
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Dex: The Insider's Guide", checked Oct 9, 2026. https://toolgpa.com/tools/dex
Know someone choosing between CRM tools?
Send them this guide: toolgpa.com/tools/dex/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded CRM tools after Dex, each with an Insider's Guide of its own.
- CRM Software Insider's GuideEvery one of the 49 CRM tools we grade, compared
- HubSpot Insider's GuideFree CRM at the center of a marketing, sales and service suite3.2 GPA
- Bigin by Zoho CRM Insider's GuidePipeline-based CRM from Zoho for small businesses2.8 GPA
- Bitrix24 Insider's GuideFlat-priced CRM with tasks, chat, video calls and a site builder2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Dex’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Dex is a trademark of its owner, and this guide is not made, paid for or approved by DanaHQ, Inc. Prices and plans change: check getdex.com before you buy.