The Intend Insider’s Guide
Everything we know about Intend in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Intend
The Insider’s Guide
Goal-first daily planner with a fresh list of intentions each day
Every plan, grade, refund rule and rival among daily planner apps, read from Intend’s own pages.
Made by Intend (Malcolm Ocean) · checked Oct 5, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Intend’s own pages, its app-store listings and our grades. Every fact in it is on Intend’s page too, where it is kept up to date. Checked Oct 5, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 8 of the 69 other daily planner apps we grade
Intend is a web app for planning each day around a small set of long-term goals. Every day starts with an empty Today page where you write that day's intentions, each marked with the goal it serves, and ends with a look at what was actually done. Timers, periodic reviews, accountability partners and shared coworking rooms are built in. The app was previously called Complice and is sold by subscription after a two-week trial.
To get you started, here are 9 things to know about Intend, taken from its own pages and our grades.
You write today's intentions, tag each one with the long-term goal it serves, and at night you note what really got done.
- 1
Best for tying each day's list to long-term goals
Intend starts every day with a blank page.
- 2
Paid plans start at $10 a month
As its pricing page puts it: $10 per month, paid as $120 per year.
- 3
You can try it first
Two-week free trial with no credit card, plus a 30-day money-back guarantee on payments.
- 4
It runs on Web
Web, with a browser extension too.
- 5
Goals come first
Up to 10 goals can be active at once. Each has its own color, one top priority that stays in view while planning the day, and a setting for who can see it.
- 6
A new Today page every day
Each day starts with a blank list of intentions, each tagged with the goal it serves. Anything left undone does not carry over to the next day by itself.
- 7
Outcomes and not-dones
At the end of the day you record what was done toward each goal and whether it was enough. Undone items from the last 3 days can be picked up again by choice.
- 8
A 2.2 GPA, above 8 of 69
That is against the other daily planner apps we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Intend you could make: goals, tasks and Pomodoro timer. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
Intend at a glance
- Pricing
- Free trial, from $10 per month, paid as $120 per year
- Free plan
- No
- Free trial
- Two-week free trial with no credit card, plus a 30-day money-back guarantee on payments.
- Runs on
- Web, Browser extension
- Made by
- Intend (Malcolm Ocean)
- Category
- Daily Planner Apps
- Our grade
- 2.2 GPA, fair
The report card
Best for tying each day's list to long-term goals
Intend starts every day with a blank page. You write today's intentions, tag each one with the long-term goal it serves, and at night you note what really got done. There's no free plan and no native app: it's $10 a month paid yearly, in a browser, with no calendar link, a cap of 10 goals, and a founder who said in January 2025 it's no longer his main focus.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $10 a month paid as $120 a year, or $12 month to month, with every feature either way. The dearer quarter of this category starts at $10, so Intend sits at the top of the ordinary range. Payments come with a 30-day money-back guarantee. |
| Free plan and trial | C | No free plan. You get two weeks with no credit card asked for. After that it's $12 a month or $120 a year. |
| Features | C | It does the goals-and-intentions job: up to 10 goals, a fresh Today page tagged by goal, end-of-day outcomes, timers, reviews from weekly to yearly, accountability partners and coworking rooms. But that's a smaller job than most planners here take on, and no calendar is among its integrations. |
| Ease of use | C | No store rating on record. Nothing to install, but there's a method to learn before it pays off: goals set up with priorities and visibility, intentions written fresh each morning, outcomes logged at night and reviews on a schedule. |
| Platforms and integrations | B | A web app and a browser extension, with Beeminder, WorkFlowy, Zapier and IFTTT to wire it to other things. There's no native app: on a phone it runs in the browser and can be added to the home screen. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Intend is for
- Fits if you want each day's to-dos tied to a handful of long-term goals
- Works for remote workers who want an accountability partner checking in
Who it is not for
- Skip it if you want a free plan, because after two weeks it's $12 a month or $120 a year
- Not for you if you plan on your phone, as there's no native app, only the browser
- Skip it if you want a busy roadmap, since its one founder said in January 2025 it's no longer his primary focus
- Too light for calendar planning, as no calendar is among its integrations
- Tight if you juggle many goals, as only 10 can be active at once
Good to know
Good for
- People who want daily to-dos tied to a few long-term goals
- Those who prefer a fresh list each day to a growing backlog
- Remote workers who want an accountability partner
Worth knowing
- There is no free plan: after the two-week trial it costs $12 a month, or $120 a year.
- There is no native app. The vendor recommends desktop use; on a phone it runs in the browser and can be added to the home screen.
- Goals are capped at 10 active at a time.
- It is a one-person company, and its founder said in January 2025 that the app is no longer his primary focus, though it will keep running.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$10
A month to start
Intend is a paid product with a free trial, starting at $10 per month, paid as $120 per year.
You get two weeks with no credit card asked for.
Yearly
$10
per month, paid as $120 per year
Access to all features with support by chat and email, billed once a year.
Monthly
$12
per month, cancel anytime
The same access to all features with chat and email support, billed month to month.
1 on 1 Coaching
$200
per month
All features plus 2 hours of one-on-one coaching calls a month. The first call is free and sign-up is by contacting the vendor.
Trying it first
Two-week free trial with no credit card, plus a 30-day money-back guarantee on payments.
Read from intend.do on Oct 5, 2026.
Ways to pay less
Annual discount
About 17% less on the yearly plan
The pricing page lists the Yearly plan at $10 a month, paid as $120 a year, against $12 a month on the Monthly plan.
Stated on intend.doOther savings
Lower prices on request for tight budgets
The pricing page invites people who cannot afford the default prices to start the trial and then contact the vendor for other options. No rate is published.
Stated on intend.do
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and Browser extension
Goal-first daily planner with a fresh list of intentions each day. Here is what it does, as its own site describes it, and what it covers: works offline, public API, keyboard-first, tasks, Pomodoro timer, goals.
But that's a smaller job than most planners here take on, and no calendar is among its integrations.
- Goals come first
- Up to 10 goals can be active at once. Each has its own color, one top priority that stays in view while planning the day, and a setting for who can see it.
- A new Today page every day
- Each day starts with a blank list of intentions, each tagged with the goal it serves. Anything left undone does not carry over to the next day by itself.
- Outcomes and not-dones
- At the end of the day you record what was done toward each goal and whether it was enough. Undone items from the last 3 days can be picked up again by choice.
- Pomodoro and hourglass timers
- The Pomodoro timer has custom work and break lengths, and finished blocks are assigned to intentions. The hourglass timer can be paused or adjusted midway.
- Reviews
- Weekly, monthly, quarterly and yearly reviews are split into a section for each goal and come with preset questions that can be replaced with your own.
- Accountability partners and coworking
- Linked accounts see each other's intentions and get daily email updates. Coworking rooms share a synchronized Pomodoro clock and chat, and need no Intend account.
Where it runs
- Web
- Browser extension
What it works with
- Beeminder
- WorkFlowy
- Zapier
- IFTTT
Intend is made by Intend (Malcolm Ocean).
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
8/69
Other daily planner apps it is graded above
Intend's GPA of 2.2 is higher than 8 of the 69 other daily planner apps we grade, and level with 8.
It stands best on platforms and integrations (B, above 25 of 69) and worst on features (C, above 0).
Its paid plans start at $10 a month, against a middle price of $4.17 for the category: 42 of the 52 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 29 tools score higher and cost less.
Each grade against the category
Every bar is all 70 daily planner apps we grade, cut by the letter each got. Intend’s own letter is outlined.
- CValue for moneyAbove 11 of 69
- CFree plan and trialAbove 6 of 69
- CFeaturesAbove 0 of 69
- CEase of useAbove 0 of 69
- BPlatforms and integrationsAbove 25 of 69
Price against what you get
Each dot is one of 57 daily planner apps. Further left costs less; higher up scores better on features, ease of use and platforms. Intend is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Intend you could make: goals, tasks and Pomodoro timer. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 53 of the 69 other daily planner apps grade higher. It costs $120 a year.
What you could make
- Goals, tasks and Pomodoro timer: an app builder makes these well.
What you could not
- It plugs into other products, Beeminder, WorkFlowy and Zapier among them, and has an API.
- People on the other end: accountability partners. No app builder makes those.
- Sharing with other people, which means accounts and invitations.
What this rests on. Intend’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Sunsama, Amazing Marvin, Griply, Week Plan and Timestripe
The 5 tools Intend is most often weighed against, with where each one differs from it.
- 2.6GPA
Sunsama
Free trial · from $17/mo
Daily planner with guided planning routines and calendar timeboxing.
- Only Intend lists a browser extension.
- Only Sunsama lists macOS, Windows, Linux, iOS and Android apps.
- Sunsama also covers time blocking, auto-scheduling and calendar.
- 2.6GPA
Amazing Marvin
Free trial · from $8/mo
Customizable task manager with 100+ features you switch on as needed.
- Only Amazing Marvin lists macOS, Windows, Linux, iOS and Android apps.
- Intend also covers goals.
- Amazing Marvin also covers time blocking, time tracking and habit tracking.
- 2.4GPA
Griply
Free plan · from $4.16/mo
Goal planner that links goals to habits, tasks and time blocks.
- Griply has a free plan. Intend does not, though it has a free trial.
- Only Intend lists a browser extension.
- Only Griply lists macOS, Windows, iOS and Android apps.
- 2.2GPA
Week Plan
Free plan · from $8.67/mo
Weekly planner built around roles, goals and high-impact tasks.
- Week Plan has a free plan. Intend does not, though it has a free trial.
- Only Intend lists a browser extension.
- Only Week Plan lists Windows, iOS and Android apps.
- 2.4GPA
Timestripe
Free plan · from $7/mo
Goal planner linking daily tasks to weekly, yearly and life goals.
- Timestripe has a free plan. Intend does not, though it has a free trial.
- Only Timestripe lists iOS and Android apps.
- Intend also covers Pomodoro timer.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
15
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Intend free?
No, Intend is a paid product, but you can try it first. Two-week free trial with no credit card, plus a 30-day money-back guarantee on payments.
How much does Intend cost?
Intend lists 3 plans. Yearly: $10 per month, paid as $120 per year.
What platforms does Intend work on?
Intend is available on Web. It also has a browser extension.
Does Intend offer any discounts?
Intend publicly lists the following: About 17% less on the yearly plan; Lower prices on request for tight budgets.
Does Intend have an Android app?
No Android app was listed when its pages were read on Oct 5, 2026. Intend is listed for Web.
Does Intend have an iPhone app?
No iPhone app was listed when its pages were read on Oct 5, 2026. Intend is listed for Web.
Is Intend open source?
Intend is not described as open source on its own site, as read on Oct 5, 2026.
Does Intend work offline?
Yes, according to its own site. What works without a connection differs by plan and platform, so check the vendor's page for the detail.
Does Intend have an API?
Yes. Intend offers a public API, according to its own site.
What does Intend integrate with?
Intend's listing names Beeminder, WorkFlowy, Zapier and IFTTT. A listing names up to eight integrations, so it may connect to more.
Who makes Intend?
Intend is made by Intend (Malcolm Ocean).
What are the alternatives to Intend?
The closest alternatives to Intend in our directory are Sunsama, Amazing Marvin, Griply, Week Plan and Timestripe.
How does Intend compare with other daily planner apps?
Intend's GPA of 2.2 is higher than 8 of the 69 other daily planner apps we grade, and level with 8.
Is Intend good value for money?
ToolGPA grades Intend C for value for money. Its paid plans start at $10 a month, against a middle price of $4.17 for the category: 42 of the 52 others that charge start lower.
Could I make my own version of Intend?
The plain part of Intend you could make: goals, tasks and Pomodoro timer.
Where this guide comes from
The prices, plans, platforms and features were read from Intend’s own pages on Oct 5, 2026, and the grades were given on Oct 10, 2026. Graded from this listing, whose facts were read from Intend's own pages on 5 October 2026. Also tested with a demo account on 2026-08-26.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Intend (Malcolm Ocean). Prices change, so check intend.do before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Intend, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/intend
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Intend: The Insider's Guide", checked Oct 5, 2026. https://toolgpa.com/tools/intend
Know someone choosing between daily planner apps?
Send them this guide: toolgpa.com/tools/intend/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded daily planner apps after Intend, each with an Insider's Guide of its own.
- Daily Planner Apps Insider's GuideEvery one of the 70 daily planner apps we grade, compared
- Hero Assistant Insider's GuideDaily assistant app combining calendar, to-dos, habits and notes3.4 GPA
- LiveIt Insider's GuidePersonal organizer joining planner, journal, notes and habits3.4 GPA
- Open Sunsama Insider's GuideSelf-hostable daily planner with time blocking and an MCP server3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Intend’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Intend is a trademark of its owner, and this guide is not made, paid for or approved by Intend (Malcolm Ocean). Prices and plans change: check intend.do before you buy.