The Kapwing Insider’s Guide
Everything we know about Kapwing in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Kapwing
The Insider’s Guide
Online video editor with AI subtitles, dubbing and team workspaces
Every plan, grade, refund rule and rival among screen recording and video tools, read from Kapwing’s own pages.
Made by Kapwing · checked Oct 6, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Kapwing’s own pages, its app-store listings and our grades. Every fact in it is on Kapwing’s page too, where it is kept up to date. Checked Oct 6, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 11 of the 52 other screen recording and video tools we grade
Kapwing is a browser-based video editor aimed at marketing, training and social media teams. Projects are edited on a drag-and-drop timeline and saved to a cloud workspace that teammates can open, comment on and edit together. AI tools for subtitles, translation, dubbing, text to speech and video generation draw on a monthly allowance of credits that grows with the plan.
To get you started, here are 9 things to know about Kapwing, taken from its own pages and our grades.
- 1
Best for teams editing video together in a browser
There's no trial of the paid plans, Kapwing says it doesn't refund subscriptions, and there's no app to download.
- 2
Paid plans start at $16 a month for each person
As its pricing page puts it: $16 per member / month, billed annually ($24 billed monthly).
- 3
There is a free plan
Unlimited watermarked exports up to 4 minutes long at 720p, 30 minutes of exports a month, 5 GB of cloud storage and 10 credits, enough for 10 minutes of auto-subtitling.
- 4
It runs on Web
Web.
- 5
Timeline video editor
Trim and combine clips on a drag-and-drop timeline, add overlays, transitions and stock assets, then export as MP4, GIF, MP3 or an image.
- 6
Subtitles and translation
Subtitles are generated automatically and can be translated into more than 60 languages or downloaded as SRT or VTT files. Minutes are metered: 10 on Free, 1,000 a month on Pro.
- 7
Dubbing, text to speech and lip sync
Dubbing translates dialogue into 40+ languages and text to speech turns text layers into voiceovers. Custom voice clones are listed under the Business plan, and lip sync minutes are metered by plan.
- 8
A 2.4 GPA, above 11 of 52
That is against the other screen recording and video tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Kapwing you would be making a video editor. That is not a weekend's work, with an AI app builder or without one.
Kapwing at a glance
- Pricing
- Free plan, from $16 per member / month, billed annually ($24 billed monthly)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Kapwing, since 2017
- Category
- Screen Recording & Video
- Our grade
- 2.4 GPA, fair
The report card
Best for teams editing video together in a browser
Kapwing is a browser video editor for teams, where everyone opens the same project, comments and edits together, with subtitles, translation and dubbing built in. The free plan watermarks everything, stops at 4 minutes and 720p, and drops project files after 3 days. There's no trial of the paid plans, Kapwing says it doesn't refund subscriptions, and there's no app to download.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Pro is $16 a member a month on the year, $24 if you pay by the month. The middle of this category is $10, so Kapwing sits in the upper half of the normal range. Business at $50 is a different conversation. |
| Free plan and trial | C | There is a free plan, but you'll hit the walls in an afternoon: every export is watermarked and capped at 4 minutes and 720p, with 30 minutes of exports a month and 10 credits. Free project files are dropped after 3 days. |
| Features | B | Timeline editing, auto subtitles translated into 60+ languages, dubbing into 40+, text to speech, AI video generation, a tool that cuts long videos into social clips, and screen recording in the same tab. Nothing missing from the core job. |
| Ease of use | C | No store rating on record, and this is a browser app where the work is the editing itself: a timeline to learn and a monthly credit allowance to keep an eye on. Not hard, just not nothing. |
| Platforms and integrations | B | Web only, nothing to download, and the help centre says the Android app is paused so phone users edit in a browser. It does talk to YouTube, TikTok and Unsplash, which keeps it above web-with-nothing. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Kapwing is for
- Fits if your marketing or social team edits video together in a browser
- Works for subtitling, translating or dubbing a video into other languages
Who it is not for
- Skip it if you want to try the paid plans first, as there's no trial and Kapwing says it doesn't refund
- Tight if you're staying free, because exports are watermarked and stop at 4 minutes and 720p
- Pricey if you want custom voice clones, since those are listed under Business at $50 per member a month
- Watch out: free project files are kept for 3 days, and free projects are unlisted rather than private
- Not for you if you want a desktop or phone app, as it's browser only and the Android app is paused
Good to know
Good for
- Marketing and social teams editing video together in a browser
- Subtitling, translating and dubbing videos for other languages
- Cutting long recordings into short clips for social platforms
Worth knowing
- The Free plan watermarks every export and caps videos at 4 minutes, 720p and 30 minutes of exports a month.
- Free workspaces keep project files for 3 days, and free projects are unlisted rather than private.
- There is no free trial of the paid plans, and Kapwing says it does not refund subscriptions.
- There is no downloadable app; the help center says the Android app is paused and phone users edit in a browser.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$16
A month to start, for each person. There is a free plan too
Kapwing has a free plan. Paid plans start at $16 per member / month, billed annually ($24 billed monthly).
Free
$0
Watermarked 720p exports up to 4 minutes long, a 2 GB upload limit, 5 GB of cloud storage and 10 credits.
Pro
$16
per member / month, billed annually ($24 billed monthly)
1,000 credits a month, no watermark, 4K exports up to 2 hours long, 6 GB uploads, Brand Kit, custom fonts and 200 GB of storage.
Business
$50
per member / month, billed annually ($64 billed monthly)
4,000 credits a month, custom voice clones, lip sync, the option to buy extra credits and 800 GB of storage.
Enterprise
Custom
Custom credits and storage, SAML single sign-on, custom billing, a dedicated account manager and onboarding.
The free plan
Unlimited watermarked exports up to 4 minutes long at 720p, 30 minutes of exports a month, 5 GB of cloud storage and 10 credits, enough for 10 minutes of auto-subtitling.
Read from kapwing.com on Oct 6, 2026.
Ways to pay less
Annual discount
Save about 33% on Pro with annual billing
Pro is $16 per member a month billed annually ($192 a year) against $24 billed monthly. Business is $50 billed annually ($600 a year) against $64 monthly, about 22% less.
Stated on kapwing.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Online video editor with AI subtitles, dubbing and team workspaces. Here is what it does, as its own site describes it, and what it covers: AI features, real-time collaboration, transcription, noise cancellation, templates, screen recording, video editing.
Web only, nothing to download, and the help centre says the Android app is paused so phone users edit in a browser.
- Timeline video editor
- Trim and combine clips on a drag-and-drop timeline, add overlays, transitions and stock assets, then export as MP4, GIF, MP3 or an image.
- Subtitles and translation
- Subtitles are generated automatically and can be translated into more than 60 languages or downloaded as SRT or VTT files. Minutes are metered: 10 on Free, 1,000 a month on Pro.
- Dubbing, text to speech and lip sync
- Dubbing translates dialogue into 40+ languages and text to speech turns text layers into voiceovers. Custom voice clones are listed under the Business plan, and lip sync minutes are metered by plan.
- AI video generation and repurposing
- The Video Generator builds a video with voiceover, visuals, subtitles and music from a text prompt, and Repurpose Studio cuts a long video into clips sized for social platforms.
- Screen and camera recording
- Record the screen, a browser tab or a window, with or without the camera and microphone, from inside the editor, then edit the recording in the same project.
- Team workspaces
- Members share a workspace with folders, leave comments on the video and can edit a project at the same time. Brand Kit stores logos, fonts and colors on paid plans.
Where it runs
- Web
What it works with
- Unsplash
- YouTube
- TikTok
Kapwing is made by Kapwing, and has been around since 2017.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
11/52
Other screen recording and video tools it is graded above
Kapwing's GPA of 2.4 is higher than 11 of the 52 other screen recording and video tools we grade, and level with 16.
It stands best on features (B, above 26 of 52) and worst on ease of use (C, above 0).
Its paid plans start at $16 a month for each person, against a middle price of $10 for the category: 29 of the 41 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 9 tools score higher and cost less.
Each grade against the category
Every bar is all 53 screen recording and video tools we grade, cut by the letter each got. Kapwing’s own letter is outlined.
- CValue for moneyAbove 10 of 52
- CFree plan and trialAbove 4 of 52
- BFeaturesAbove 26 of 52
- CEase of useAbove 0 of 52
- BPlatforms and integrationsAbove 15 of 52
Price against what you get
Each dot is one of 46 screen recording and video tools. Further left costs less; higher up scores better on features, ease of use and platforms. Kapwing is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Kapwing you would be making a video editor. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 25 of the 52 other screen recording and video tools grade higher. It costs $192 a year.
What you could make
- Templates: an app builder makes this well.
What you could not
- A video editor.
- Audio cleaned up live as you speak.
- Speech turned into text you can trust.
- Recording the screen with its sound, and somewhere to keep the video.
- Several people working in it at the same moment.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Kapwing’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
VEED, CapCut, Clipchamp, Descript and Canva
The 5 tools Kapwing is most often weighed against, with where each one differs from it.
- 2.4GPA
VEED
Free plan · from $25/mo
Browser-based AI video generator and editor for social video.
- Only VEED lists iOS and Android apps.
- 2.8GPA
CapCut
Free plan · from $9.99/mo
Video and photo editor with effects, auto captions and AI tools.
- Only Kapwing lists a web app.
- Only CapCut lists iOS, Android, macOS and Windows apps.
- Kapwing also covers transcription, noise cancellation, templates and screen recording.
- 2.8GPA
Clipchamp
Free plan · from $9.99/mo
Microsoft's browser-based video editor with a free plan.
- Only Clipchamp lists a Windows app.
- 2.4GPA
Descript
Free plan · from $16/mo
Audio and video editor that works by editing the transcript.
- Only Descript lists macOS and Windows apps.
- Kapwing also covers templates.
- 3.2GPA
Canva
Free plan · from $14.99/mo
Template-based design platform for slides, graphics and video.
- Only Canva lists macOS, Windows, iOS and Android apps.
- Kapwing also covers transcription, noise cancellation and screen recording.
- Canva also covers presentations.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Kapwing free?
Kapwing has a free plan. Unlimited watermarked exports up to 4 minutes long at 720p, 30 minutes of exports a month, 5 GB of cloud storage and 10 credits, enough for 10 minutes of auto-subtitling.
How much does Kapwing cost?
Kapwing lists 4 plans. Free: $0.
What platforms does Kapwing work on?
Kapwing is available on Web.
Does Kapwing offer any discounts?
Kapwing publicly lists the following: Save about 33% on Pro with annual billing.
Does Kapwing have an Android app?
No Android app was listed when its pages were read on Oct 6, 2026. Kapwing is listed for Web.
Does Kapwing have an iPhone app?
No iPhone app was listed when its pages were read on Oct 6, 2026. Kapwing is listed for Web.
Is Kapwing open source?
Kapwing is not described as open source on its own site, as read on Oct 6, 2026.
What does Kapwing integrate with?
Kapwing's listing names Unsplash, YouTube and TikTok. A listing names up to eight integrations, so it may connect to more.
Who makes Kapwing?
Kapwing is made by a company of the same name. It dates from 2017.
What are the alternatives to Kapwing?
The closest alternatives to Kapwing in our directory are VEED, CapCut, Clipchamp, Descript and Canva.
How does Kapwing compare with other screen recording and video tools?
Kapwing's GPA of 2.4 is higher than 11 of the 52 other screen recording and video tools we grade, and level with 16.
Is Kapwing good value for money?
ToolGPA grades Kapwing C for value for money. Its paid plans start at $16 a month for each person, against a middle price of $10 for the category: 29 of the 41 others that charge start lower.
Could I make my own version of Kapwing?
To replace Kapwing you would be making a video editor. That is not a weekend's work, with an AI app builder or without one.
Where this guide comes from
The prices, plans, platforms and features were read from Kapwing’s own pages on Oct 6, 2026, and the grades were given on Oct 10, 2026. Graded from this listing, whose facts were read from Kapwing's own pages on 6 October 2026. Also tested with a demo account on 2026-08-28.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Kapwing. Prices change, so check kapwing.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Kapwing, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/kapwing
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Kapwing: The Insider's Guide", checked Oct 6, 2026. https://toolgpa.com/tools/kapwing
Know someone choosing between screen recording and video tools?
Send them this guide: toolgpa.com/tools/kapwing/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded screen recording and video tools after Kapwing, each with an Insider's Guide of its own.
- Screen Recording & Video Insider's GuideEvery one of the 53 screen recording and video tools we grade, compared
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- Zencastr Insider's GuideFree podcast recording, chat-based editing and hosting in one app3.4 GPA
- Cap Insider's GuideOpen-source screen recorder with instant share links and an editor3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Kapwing’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Kapwing is a trademark of its owner, and this guide is not made, paid for or approved by Kapwing. Prices and plans change: check kapwing.com before you buy.