Metricool Software, S.L in a few pages, for writers, partners and anyone curious: the facts, the people, the money, the products and the news. Put together by ToolGPA, not by Metricool Software, S.L.
Metricool is made by Metricool Software, S.L., a Madrid company started by Juan Pablo Tejela and Laura Montells that joined the hosting and software group team.blue in 2024. It earns money from paid plans of its social media scheduling, analytics and ads tool, which also has a free plan.
Founded
2015
Based in
Madrid
Chief executive
Juan Pablo Tejela
Team
90+ people
Latest round
Strategic investment
Ownership
Part of a larger company
Unofficial. Put together by ToolGPA from Metricool Software, S.L’s own pages, news reports and our own grades, read Oct 18, 2026. Not made, paid for or approved by Metricool Software, S.L. toolgpa.com
Part 01 · Company
The company
Who they are, the facts in one place, and the people who run it
2015
The year Metricool Software, S.L was founded, in Madrid
In a sentence
Metricool is made by Metricool Software, S.L., a Madrid company started by Juan Pablo Tejela and Laura Montells that joined the hosting and software group team.blue in 2024. It earns money from paid plans of its social media scheduling, analytics and ads tool, which also has a free plan.
In a paragraph
Metricool Software, S.L was founded in 2015 and is based in Madrid, Spain, with a team fully remote since 2020. Juan Pablo Tejela is its CEO and Co-Founder; Laura Montells is a co-founder. Over 90 people, as team.blue's announcement of September 2024 put it.
Free to quote. Please link to toolgpa.com so readers can check the facts.
Fact sheet
Company
Metricool Software, S.L
Founded
2015
Based in
Madrid, Spain, with a team fully remote since 2020
Team
Over 90 people, as team.blue's announcement of September 2024 put it
Website
metricool.com
Products we list
Metricool
Ownership: Part of a larger company
Part of the team.blue group since 2024, as its About page says. team.blue announced its investment in September 2024 and its CEO called it an acquisition; the founders kept running the company and Axon Partners Group stayed on as a shareholder.
Leadership
JP
Juan Pablo Tejela
CEO and Co-Founder
LM
Laura Montells
Co-founder
Hiring
2 open roles, both fully remote: one in marketing and one in product growth.
Affiliate program
Recurring commission on paid subscriptions: 25%, up to $100 per user, as a Metricool Associate; 50%, up to $300 per user, as a Metricool Partner after 200 paid registrations, kept by adding 100 more within 12 months. For approved partners.
Part 02 · Funding
The money
Every announced round, who put money in, and what it was last valued at
Raised €5m from Axon in October 2022, its first outside funding according to Axon's announcement. In September 2024 team.blue announced an investment of undisclosed size, with which Metricool joined the team.blue group.
Every announced round
Sep 17, 2024Strategic investmentLed by team.blue. axonpartnersgroup.com
Oct 4, 2022Investment round€5mWith Axon Partners Group. axonpartnersgroup.com
Investors named
team.blue
Axon Partners Group
Filled: led at least one round. As each announcement names them.
What they make
Metricool, as ToolGPA grades it: five subjects, a letter for each, and a GPA.
Metricool
Social media planner and analytics priced by the number of brands
#3 of 20 social media schedulersFrom $20 per month for up to 5 brands, billed annuallyFree plan
2.4GPA
Our pick for freelancers and small agencies handling several brands. Metricool is a planner with unusually wide analytics: social profiles, Facebook, Google and TikTok ads, and your website, with unlimited history on paid plans.
CValue
CFree
BFeatures
CEase
BPlatforms
Metricool’s grade as a badge for its own site, free: it updates itself and links to the review. Code at toolgpa.com/badges.
Part 04 · News
News and contacts
What they have announced lately, and every official channel
2
Open roles on Metricool Software, S.L's careers page
This media kit is ToolGPA’s own summary of what Metricool Software, S.L’s pages, news reports, investors’ announcements and public filings said on the dates shown, with our own grades. It is not made, paid for or approved by Metricool Software, S.L, and Metricool Software, S.L’s names and logos are trademarks of their owner. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; no one can pay for a grade. Product pictures are Metricool Software, S.L’s own, from its website and app-store listings.
