The PostHog Insider’s Guide
Everything we know about PostHog in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
PostHog
The Insider’s Guide
Open-source product analytics with replays, flags and surveys
Every plan, grade, refund rule and rival among website and product analytics tools, read from PostHog’s own pages.
Made by PostHog · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from PostHog’s own pages, its app-store listings and our grades. Every fact in it is on PostHog’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
3.2
GPA, above 11 of the 13 other website and product analytics tools we grade
PostHog is a set of product tools under one sign-up: product and web analytics, session replay, feature flags and experiments, surveys, error tracking, logs and a data warehouse. Each product has a free monthly allowance that resets, and usage above it is billed per event, recording or request. The code is open source under the MIT license, and a free Docker deployment can be run on your own server.
To get you started, here are 9 things to know about PostHog, taken from its own pages and our grades.
The flip side is a bill that moves with your traffic once you do, though you can cap spend product by product.
- 1
Best for a whole product toolkit on one free allowance
Each has a free monthly allowance, and plenty of small products never pass it.
- 2
What it costs
Paid plans start at $0.00005 per analytics event past the free 1M (pay-as-you-go).
- 3
There is a free plan
Monthly allowance that resets: 1M analytics events, 5,000 recordings, 1M flag requests, 1,500 survey responses, 100K exceptions. Unlimited members, 1 project, 1-year retention.
- 4
It runs on Web
Web.
- 5
Product and web analytics
Funnels, trends, retention, user paths and a web analytics dashboard, built from events. The first 1M events a month are free.
- 6
Session replay
Recordings of real visits to see where people get stuck, linked to funnels and errors. 5,000 recordings a month are free; recordings are kept 90 days on pay-as-you-go.
- 7
Feature flags and experiments
Roll features out to chosen users and run A/B tests, billed together by flag requests, with 1M requests free each month.
- 8
A 3.2 GPA, above 11 of 13
That is against the other website and product analytics tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of PostHog you could make: surveys. What surrounds it you could not. The 6 things listed below take a company, not a weekend.
PostHog at a glance
- Pricing
- Free plan, from $0.00005 per analytics event past the free 1M (pay-as-you-go)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- PostHog, since 2020
- Category
- Website & Product Analytics
- Our grade
- 3.2 GPA, very good
The report card
Best for a whole product toolkit on one free allowance
PostHog bundles product analytics, web analytics, replays, feature flags, experiments, surveys, error tracking and a data warehouse under one sign-up. Each has a free monthly allowance, and plenty of small products never pass it. The flip side is a bill that moves with your traffic once you do, though you can cap spend product by product.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | A | A site with 10,000 visitors a month fits in the free 1M events and 5,000 recordings, so the figure is $0. There's no base fee after that, just usage from $0.00005 an event. Boost, at $250 a month, is only for SSO, HIPAA and more projects. |
| Free plan and trial | B | No card and no time limit: 1M events, 5,000 recordings, 1M flag requests and 1,500 survey responses every month, with unlimited members. Usage stops at the limit, so no surprise bill. You get 1 project, and recordings are kept a month. |
| Features | A | Analytics, web analytics, replays, flags, A/B tests, surveys, error tracking, logs and a data warehouse with pipelines in and out. Graded against Amplitude, Mixpanel and Heap, it covers the whole job, and none of them bundles errors, logs and a warehouse too. |
| Ease of use | C | No rating on record. The cloud version is a snippet and a sign-up, but there are a lot of products to learn and events to plan. The free self-hosted version is a Docker deploy PostHog doesn't officially support, which is a developer's job. |
| Platforms and integrations | B | Web only, so it can't reach an A. It pulls data in from Stripe, HubSpot, Salesforce and Postgres, sends events out to Braze, Klaviyo and others, and works with Snowflake, BigQuery and Zendesk. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who PostHog is for
- Great if you're a startup that wants analytics, replays and flags without paying yet
- Handy when you want to go from a broken session straight to the error behind it
- Good for developers who like open-source code they can read and host
Who it is not for
- Skip it if you just want simple visitor counts without learning a whole toolkit
- Pricey if you need SSO or a HIPAA BAA, which take Boost at $250 a month on top of usage
- Not for you if you want a fixed monthly bill, as everything past the free allowance is metered
Good to know
Good for
- Startups and developers who want many product tools under one bill
- Teams that want to cap spend with a billing limit per product
- Companies that prefer open-source software they can host themselves
Worth knowing
- Usage is metered per product, so the monthly bill moves with traffic; billing limits can be set for each product to cap it.
- SSO enforcement, a HIPAA BAA and unlimited projects need the $250-a-month Boost package on top of usage; SAML sign-in needs Scale at $750.
- The free plan keeps recordings for 1 month and data for 1 year, allows 1 project, and drops events past its limits.
- Self-hosted PostHog is officially unsupported and has no tagged releases; PostHog recommends always running the latest image.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$0.00005
To start. There is a free plan too
PostHog has a free plan. Paid plans start at $0.00005 per analytics event past the free 1M (pay-as-you-go).
Usage stops at the limit, so no surprise bill.
Free
$0
Full free allowance on every product, unlimited team members, 1 project, community support. Usage stops at the limits, so no surprise bill.
Pay-as-you-go
$0
plus usage above the monthly free allowance
No base fee. Analytics from $0.00005 an event and replays from $0.005 a recording, cheaper at volume. 6 projects, 7-year data, email support.
Boost
$250
per month, plus usage
Platform package: unlimited projects, SSO enforcement, 2FA enforcement, white labeling, HIPAA BAA and 12 months of replay retention.
Scale
$750
per month, plus usage
Everything in Boost plus SAML and OIDC sign-in, approval workflows, real-time alerts and priority support with an 8-hour target.
Enterprise
Custom
Sold through sales: role-based access, a dedicated account manager, training, and up to 5 years of replay retention.
Self-hosted (hobby deploy)
$0
MIT-licensed Docker Compose deployment you host yourself. Officially unsupported, with no paid support plan.
The free plan
Monthly allowance that resets: 1M analytics events, 5,000 recordings, 1M flag requests, 1,500 survey responses, 100K exceptions. Unlimited members, 1 project, 1-year retention.
Read from posthog.com on Oct 18, 2026.
Ways to pay less
Startups
$50,000 in credits for early-stage startups
Companies under 2 years old that have raised less than $5M get $50,000 of PostHog credit for 12 months, plus partner perks. A company email domain is required.
Stated on posthog.comNonprofit
Discount for nonprofits
PostHog says it gives nonprofits a discount in most cases: create an account, then contact sales with details of the organization.
Stated on posthog.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Open-source product analytics with replays, flags and surveys. Here is what it does, as its own site describes it, and what it covers: open source, self-hostable, AI features, surveys, web analytics, session replay, a/B testing.
Analytics, web analytics, replays, flags, A/B tests, surveys, error tracking, logs and a data warehouse with pipelines in and out.
- Product and web analytics
- Funnels, trends, retention, user paths and a web analytics dashboard, built from events. The first 1M events a month are free.
- Session replay
- Recordings of real visits to see where people get stuck, linked to funnels and errors. 5,000 recordings a month are free; recordings are kept 90 days on pay-as-you-go.
- Feature flags and experiments
- Roll features out to chosen users and run A/B tests, billed together by flag requests, with 1M requests free each month.
- Surveys
- In-app surveys with 1,500 free responses a month, and white-labeled surveys on the Boost package.
- Error tracking and logs
- Captures exceptions (100K free a month) and ingests logs (10 GB free), so you can go from a replay to the error behind it.
- Data warehouse and pipelines
- Syncs data in from Stripe, HubSpot, Salesforce, Postgres and others, and sends events out to tools such as Braze and Klaviyo.
Where it runs
- Web
What it works with
- Stripe
- HubSpot
- Salesforce
- Snowflake
- BigQuery
- Braze
- Klaviyo
- Zendesk
PostHog is made by PostHog, and has been around since 2020.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
11/13
Other website and product analytics tools it is graded above
PostHog's GPA of 3.2 is higher than 11 of the 13 other website and product analytics tools we grade, and level with 1.
It stands best on features (A, above 13 of 13) and worst on ease of use (C, above 0).
Each grade against the category
Every bar is all 14 website and product analytics tools we grade, cut by the letter each got. PostHog’s own letter is outlined.
- AValue for moneyAbove 8 of 13
- BFree plan and trialAbove 7 of 13
- AFeaturesAbove 13 of 13
- CEase of useAbove 0 of 13
- BPlatforms and integrationsAbove 0 of 13
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of PostHog you could make: surveys. What surrounds it you could not. The 6 things listed below take a company, not a weekend.
It is one of the better ones too: its GPA of 3.2 is higher than 11 of the 13 other website and product analytics tools we grade. PostHog is open source, so there is a third way: take its code and run it yourself.
What you could make
- Surveys: an app builder makes this well.
What you could not
- A tracking script and a database that counts every visit.
- Recordings of what each visitor did on your pages.
- Splitting visitors between versions and telling you which won.
- It plugs into other products, Stripe, HubSpot and Salesforce among them.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features A, which means it covers the whole job.
What this rests on. PostHog’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Amplitude, Mixpanel, Heap, LogRocket and Fullstory
The 5 tools PostHog is most often weighed against, with where each one differs from it.
- 3.0GPA
Amplitude
Free plan · from $900/yr
Product analytics with session replay, experiments and in-app guides.
- PostHog is open source and self-hostable, according to its own site.
- 3.0GPA
Mixpanel
Free plan · from $100/mo
Event-based product analytics with replays, flags and experiments.
- PostHog is open source and self-hostable, according to its own site.
- PostHog also covers surveys.
- 2.2GPA
Heap
Free plan
Product analytics that captures every click without manual tagging.
- PostHog is open source and self-hostable, according to its own site.
- PostHog also covers surveys and a/B testing.
- Heap also covers dashboards.
- 2.2GPA
LogRocket
Free plan · from $83/mo
Session replay with error tracking and product analytics for web apps.
- PostHog is open source, according to its own site.
- PostHog also covers a/B testing.
- 3.0GPA
Fullstory
Free plan
Session replay and behavior analytics for websites and apps.
- PostHog is open source and self-hostable, according to its own site.
- PostHog also covers a/B testing.
- Fullstory also covers dashboards.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is PostHog free?
PostHog has a free plan. Monthly allowance that resets: 1M analytics events, 5,000 recordings, 1M flag requests, 1,500 survey responses, 100K exceptions.
How much does PostHog cost?
PostHog lists 6 plans. Free: $0.
What platforms does PostHog work on?
PostHog is available on Web.
Does PostHog offer any discounts?
PostHog publicly lists the following: $50,000 in credits for early-stage startups; Discount for nonprofits.
Does PostHog have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. PostHog is listed for Web.
Does PostHog have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. PostHog is listed for Web.
Is PostHog open source?
Yes. PostHog is open source, according to its own site.
What does PostHog integrate with?
PostHog's listing names Stripe, HubSpot, Salesforce, Snowflake, BigQuery, Braze, Klaviyo and Zendesk.
Who makes PostHog?
PostHog is made by PostHog. It dates from 2020.
What are the alternatives to PostHog?
The closest alternatives to PostHog in our directory are Amplitude, Mixpanel, Heap, LogRocket and Fullstory.
How does PostHog compare with other website and product analytics tools?
PostHog's GPA of 3.2 is higher than 11 of the 13 other website and product analytics tools we grade, and level with 1.
Could I make my own version of PostHog?
The plain part of PostHog you could make: surveys. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from PostHog’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from PostHog's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by PostHog. Prices change, so check posthog.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- PostHog, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/posthog
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "PostHog: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/posthog
Know someone choosing between website and product analytics tools?
Send them this guide: toolgpa.com/tools/posthog/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and product analytics tools after PostHog, each with an Insider's Guide of its own.
- Website & Product Analytics Insider's GuideEvery one of the 14 website and product analytics tools we grade, compared
- Google Analytics Insider's GuideGoogle's free website and app analytics, with a paid 360 tier3.4 GPA
- Microsoft Clarity Insider's GuideFree session recordings and heatmaps from Microsoft, no traffic cap3.2 GPA
- Amplitude Insider's GuideProduct analytics with session replay, experiments and in-app guides3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what PostHog’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. PostHog is a trademark of its owner, and this guide is not made, paid for or approved by PostHog. Prices and plans change: check posthog.com before you buy.