Qualtrics Strategic Research
The Qualtrics Strategic Research plan costs $420 per month, billed annually ($5,040 a year).
What the plan includes
23 question types, quotas, response weighting, dashboards, Stats iQ and text analysis, and a workflow engine.
As stated on qualtrics.comThe plans either side of it
- Free$0one below
500 responses, 3 active surveys with up to 30 questions each, 8 question types, 50+ templates and reports.
- Enterprise and XM solutionsCustomone above
Customer, employee and market research products priced by interactions through a sales request.
What else costs about this much
| Tool | Starts at | Free plan |
|---|---|---|
| TrueContext | $400 a month | No |
Each tool’s own starting price, within a quarter of what this plan costs. A starting price is not the same plan, so read what each one includes before weighing them against each other.
Qualtrics Strategic Research questions
How much is the Qualtrics Strategic Research plan?
The Qualtrics Strategic Research plan costs $420 per month, billed annually ($5,040 a year). 23 question types, quotas, response weighting, dashboards, Stats iQ and text analysis, and a workflow engine.
What is the difference between Qualtrics Free and Strategic Research?
Free costs $0 and gives you 500 responses, 3 active surveys with up to 30 questions each, 8 question types, 50+ templates and reports. Strategic Research costs $420 per month, billed annually ($5,040 a year) and gives you 23 question types, quotas, response weighting, dashboards, Stats iQ and text analysis, and a workflow engine.
Is it worth moving from Strategic Research to Enterprise and XM solutions?
That depends on what you need. Enterprise and XM solutions costs Custom and adds customer, employee and market research products priced by interactions through a sales request. The listing is what each plan states; neither plan is graded on its own.
Does Qualtrics have a free plan or a trial?
Yes. Free account: 500 responses, 3 active surveys of up to 30 questions each, 8 question types and basic skip, display and branch logic. There is also a 30-day trial of Strategic Research.
When was this checked?
Nov 12, 2026, against https://www.qualtrics.com/free-account/. Vendors change prices and plans without notice, so confirm on their site before you buy.