Qualtrics pricing
Qualtrics has a free plan. Paid plans start at $420 per month, billed annually ($5,040 a year).
Black Friday: is there a Qualtrics sale?
Plans and prices
- Starts at
- $420 per month, billed annually ($5,040 a year)
- Free plan
- Free account: 500 responses, 3 active surveys of up to 30 questions each, 8 question types and basic skip, display and branch logic.
- Free trial
- 30-day trial of Strategic Research
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 500 responses, 3 active surveys with up to 30 questions each, 8 question types, 50+ templates and reports. |
| Strategic Research | $420per month, billed annually ($5,040 a year) | 23 question types, quotas, response weighting, dashboards, Stats iQ and text analysis, and a workflow engine. |
| Enterprise and XM solutions | Custom | Customer, employee and market research products priced by interactions through a sales request. |
Read from qualtrics.com on Nov 12, 2026. Prices change, so confirm with Qualtrics before you buy.
How Qualtrics's price compares
| Tool | Starts at | Free plan | |
|---|---|---|---|
| Qualtrics | $420 per month, billed annually ($5,040 a year) | Yes | |
| SurveyMonkey | $39 per month, billed annually ($468), for one user | Yes | Compare |
| Alchemer | $315 per user / year, or $55 per user / month billed monthly | Yes | Compare |
| QuestionPro | $99 per user / month, billed annually | Yes | Compare |
| Sogolytics | $66 per month, billed annually, first-year price ($99 billed monthly) | Yes | Compare |
| Forsta | Paid | No | Compare |
Each price is the vendor’s own, with its billing basis as stated. Check dates are on each tool’s page.
Qualtrics pricing questions
Is Qualtrics free?
Qualtrics has a free plan. Free account: 500 responses, 3 active surveys of up to 30 questions each, 8 question types and basic skip, display and branch logic. Paid plans start at $420 per month, billed annually ($5,040 a year).
How much does Qualtrics cost?
Qualtrics lists 3 plans. Free: $0. Strategic Research: $420 per month, billed annually ($5,040 a year). Enterprise and XM solutions: custom pricing. Prices were read from qualtrics.com on Nov 12, 2026.
Does Qualtrics have a free trial?
Yes. 30-day trial of Strategic Research.
When were Qualtrics's prices last checked?
On Nov 12, 2026, against qualtrics.com. Vendors change prices without notice, so confirm on their site before you buy.