Qualtrics vs QuestionPro (2026): which should you pick?

Pick Qualtrics if

• Fits if you are a student or researcher running a small survey
• Works for universities and large companies already licensed

Look elsewhere if

• Pricey if you outgrow Free, as the one published paid price is $5,040 a year
• Tight if you need more than 500 responses, 3 active surveys or 8 question types
• Watch out: custom look and feel, quotas, dashboards and the workflow engine are not in the free account
• Not for you if you want an easy price check, since other products are quoted through sales

Pick QuestionPro if

• Fits if you're a market researcher who needs conjoint, MaxDiff or an audience panel
• Works for field teams that have to collect answers with no connection

Look elsewhere if

• Pricey if you're a small business, since paid plans start at $99 per user a month
• Not for you if you want to pay month by month, as the pricing page shows annual billing only
• Tight if you stay free: 1 user and 200 responses per survey
• Watch out: Team Edition needs at least 5 users and the Research Suite at least 10, with its price on request
• Watch out: the customer and employee experience products are sold separately, with pricing on request

Qualtrics

• The free account stops at 500 responses, 3 active surveys and 8 question types.
• The one published paid price is $5,040 a year; other products are quoted through sales.
• Custom look and feel, quotas, dashboards and the workflow engine are not in the free account.
• Many universities hold a full license; the free-account page offers a check by .edu address.

QuestionPro

• The free Essentials plan covers 1 user and 200 responses per survey.
• Paid plans are priced per user and billed annually; the pricing page shows no monthly option.
• Team Edition needs at least 5 users, and the Research Suite at least 10, with pricing on request.
• The customer experience and employee experience products are sold separately, with pricing on request.

Qualtrics

Survey builder and templates

A drag-and-drop builder with 50+ templates. Paid plans offer 23 question types, branching, quotas and 20+ pre-built research solutions.

Distribution

Surveys go out by link, email, SMS, website, QR code or mobile app, and paid plans can draw on Qualtrics' integrated panels.

Analysis and reporting

Free accounts get reports; paid plans add dashboards, crosstabs, Stats iQ statistical tools, and text, sentiment and topic analysis.

AI assistance

A Research Agent guides study design, with AI-assisted analysis and generative summaries of video feedback on paid plans.

Video and audio feedback

Paid plans collect video feedback, audio feedback, video diaries, focus groups and interviews inside surveys.

Connected experience programs

Surveys sit in the same system as customer and employee experience data, so results can trigger actions across programs.

QuestionPro

Survey builder with logic

Build surveys from 30 to 52 question types depending on the plan, with branching, piping and skip logic. A Path Simulator in the editor maps every route and flags questions no one can reach.

QuestionPro AI

A Survey Agent drafts a full survey, with questions, scales and logic, from a description. Smart Dashboards build a dashboard and an insight summary from the responses.

Reports and research methods

Reports include real-time shareable dashboards, and data exports to Excel, SPSS and CSV. Conjoint, MaxDiff and A/B testing are part of the Research Suite.

Offline survey app

The iOS and Android app collects responses without an internet connection and syncs them later. Quotas can be tracked in the app, and a full answer option can be hidden or end the interview.

Multilingual surveys

Field the same survey in more than 100 languages, so respondents in each market can answer in their own language.

Integrations and API

Connect to Salesforce, HubSpot, Microsoft Dynamics, Google Sheets, Tableau and Power BI, or build on Zapier, webhooks and the QuestionPro API.

Qualtrics

• Free$0

  500 responses, 3 active surveys with up to 30 questions each, 8 question types, 50+ templates and reports.

• Strategic Research$420

  per month, billed annually ($5,040 a year)

  23 question types, quotas, response weighting, dashboards, Stats iQ and text analysis, and a workflow engine.

• Enterprise and XM solutionsCustom

  Customer, employee and market research products priced by interactions through a sales request.

QuestionPro

• Essentials$0

  1 user, 200 responses per survey and 30 question types, with basic surveys, logic, integrations and analysis.

• Advanced$99

  per user / month, billed annually

  1 user, 25,000 responses per year and 38 question types, with standard surveys, logic, integrations and analysis, plus branding.

• Team Edition$83

  per user / month, billed annually, 5-user minimum

  5-user minimum, 100,000 responses per survey, 46 question types, collaboration, regional data centers and a dedicated account manager.

• Research SuiteCustom

  10 or more users with custom response pricing, 52 question types, and communities, audience and qualitative tools.

Qualtrics

No public discounts listed.

QuestionPro

• Nonprofit

  Free Nonprofit license

  Nonprofits can get the Nonprofit license, listed at $1,188 per year, for free in return for a backlink on their website. It covers one user and up to 10,000 responses.

• Education

  Discounted academic licenses

  Universities and colleges can buy a Survey & Analytics license at what QuestionPro calls a highly discounted price through its academic sales team. No figure is published.