QuestionPro vs SurveyMonkey

QuestionPro

• Market researchers who need conjoint, MaxDiff or an audience panel
• Nonprofits, which can get a nonprofit license at no cost
• Field teams collecting survey responses without a connection

SurveyMonkey

• Customer, employee and market research surveys that need statistical analysis
• Teams that share templates, themes and roles across several survey creators
• One-off projects, using the month-to-month Standard plan

QuestionPro

• The free Essentials plan covers 1 user and 200 responses per survey.
• Paid plans are priced per user and billed annually; the pricing page shows no monthly option.
• Team Edition needs at least 5 users, and the Research Suite at least 10, with pricing on request.
• The customer experience and employee experience products are sold separately, with pricing on request.

SurveyMonkey

• The free Basic plan allows 10 questions per survey and shows only a limited number of responses per survey.
• Standard Monthly is the only plan billed month to month; the Advantage, Premier and Team plans are billed annually.
• Team plans need at least 3 users. SSO and the Salesforce, Marketo, Power BI and Tableau integrations are Enterprise-only, and Enterprise needs 5 or more users and a demo.
• Paid plans cap responses (1,000 a month on Standard, 15,000 a year on Advantage) and charge $0.15 per extra response.

QuestionPro

Survey builder with logic

Build surveys from 30 to 52 question types depending on the plan, with branching, piping, randomization and skip logic, and apply your own branding from the Advanced plan.

QuestionPro AI

A Survey Agent drafts a full survey, with questions, scales and logic, from a description. Smart Dashboards build a dashboard and an insight summary from the responses.

Reports and research methods

Reports include real-time shareable dashboards, and data exports to Excel, SPSS and CSV. Conjoint, MaxDiff and A/B testing are part of the Research Suite.

Offline survey app

The iOS and Android app collects responses without an internet connection and stores them on the device until they can be synced.

Multilingual surveys

Field the same survey in more than 100 languages, so respondents in each market can answer in their own language.

Integrations and API

Connect to Salesforce, HubSpot, Microsoft Dynamics, Google Sheets, Tableau and Power BI, or build on Zapier, webhooks and the QuestionPro API.

SurveyMonkey

Build with AI

Type a prompt that describes the goals of a survey and SurveyMonkey generates a draft to edit and customize. It is listed on the free Basic plan.

Logic and survey controls

Skip logic starts on Standard Monthly. Advanced logic, block randomization and multilingual surveys are reserved for the Premier tiers.

Analyze with AI and Thematic Analysis

Ask a question to get AI-generated charts and insight summaries, and have open-ended answers grouped into themes. Both start on the Advantage tier.

Statistical analysis

Statistical significance and multi-survey analysis come with the Advantage tier, and crosstabs with Premier.

Team seats and shared assets

Team plans share brand assets and set user roles and permissions. Full Access seats create and send surveys; Analyst seats view, comment on and analyze shared ones.

Mobile apps

Free iOS and Android apps create, send and analyze surveys, with push notifications. The separate SurveyMonkey Anywhere app adds kiosk mode, plus an Offline Mode on Enterprise plans.

QuestionPro

• Essentials$0

  1 user, 200 responses per survey and 30 question types, with basic surveys, logic, integrations and analysis.

• Advanced$99

  per user / month, billed annually

  1 user, 25,000 responses per year and 38 question types, with standard surveys, logic, integrations and analysis, plus branding.

• Team Edition$83

  per user / month, billed annually, 5-user minimum

  100,000 responses per year, 46 question types, collaboration, regional data centers and a dedicated account manager.

• Research SuiteCustom

  10 or more users with custom response pricing, 52 question types, and communities, audience and qualitative tools.

SurveyMonkey

• Basic$0

  1 user, unlimited surveys, 10 questions per survey and a limited number of responses per survey, with Build with AI.

• Standard Monthly$99

  per month, billed monthly

  Unlimited questions and 1,000 responses per month, with skip logic, custom design, email invitations and data exports.

• Advantage Annual$46

  per month, billed annually ($552)

  15,000 responses per year, plus payments, statistical significance, multi-survey analysis, Analyze with AI and Thematic Analysis.

• Premier Annual$139

  per month, billed annually ($1,668)

  40,000 responses per year, plus white label branding, advanced logic, multilingual surveys, crosstabs and phone support.

• Team Advantage$30

  per user / month, billed annually, 3-user minimum

  50,000 responses per year, shared brand assets, user roles and account permissions, and the Advantage analysis tools.

• Team Premier$92

  per user / month, billed annually, 3-user minimum

  100,000 responses per year, plus white label branding, advanced logic, multilingual surveys, crosstabs and phone support.

QuestionPro

• Nonprofit

  Free Nonprofit license

  Nonprofits can get the Nonprofit license, listed at $1,188 per year, for free in return for a backlink on their website. It covers one user and up to 10,000 responses.

• Education

  Discounted academic licenses

  Universities and colleges can buy a Survey & Analytics license at what QuestionPro calls a highly discounted price through its academic sales team. No figure is published.

SurveyMonkey

• Education

  Reduced pricing for students and educators

  Students and educators on a free plan in the US and UK can upgrade at reduced prices from a link on the pricing page. Discounts are granted at SurveyMonkey's discretion for one-year periods.

• Nonprofit

  Discounts for eligible nonprofits

  Nonprofits on a free plan can submit a discount application. Discounts are discretionary, run for one year and cannot be added to an existing paid account.