SurveyMonkey vs SurveySparrow
We give SurveyMonkey a 3.2 GPA and SurveySparrow a 3.4, out of 4.0. SurveySparrow grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SurveyMonkey
Online survey and form platform with built-in analysis tools
SurveySparrow
Chat-style survey and customer feedback platform with AI analysis
How we grade them
| 3.2GPASurveyMonkeyVery good | 3.4GPASurveySparrowVery good | |
|---|---|---|
| Value for money | CAdvantage is $39 a month billed annually ($468) for one user, and Standard, the only month-to-month plan, is $149. That's above what a typical form tool costs, and crosstabs, advanced logic and white label sit on Premier at $139 a month. Go over your response allowance and it's $0.15 per extra response. | BBasic is $19 a month billed yearly, the cheap end for forms, with logic, web embeds and payment questions. But it covers 1 user and 2,500 responses a year, there's no month-to-month billing, and custom branding and webhooks start at Business, $79. |
| Free plan and trial | BBasic is free, with unlimited surveys and Build with AI. But it's 10 questions per survey, and you can only view a limited number of responses. How many? SurveyMonkey shows that only after you sign up. | BThere is a free plan, but it's very tight: 1 user, 3 active surveys, 10 questions a survey and 75 responses a quarter, with no skip logic or web embed. The 14-day trial of Business features needs no card and stops at 50 responses. |
| Features | AAI drafts a survey from a prompt, skip logic routes people through it, and the analysis is the strong part: statistical significance, multi-survey analysis, crosstabs and AI that groups open answers into themes. Teams share brand assets and set roles. Advanced logic and multilingual surveys wait for Premier. | AChat-style, classic or single-page surveys from more than 1,000 templates, sent by link, email, Slack or Microsoft Teams. Business adds custom workflows and turns feedback into tickets. AI asks follow-up questions and groups feedback into themes and sentiment. |
| Ease of use | B4.57 from about 2,800 App Store ratings, a hair short of an A. Describe what the survey is for and Build with AI hands you a draft to edit. | BNo App Store rating on record, so a B is as high as we go. Every plan starts from more than 1,000 templates, so there's usually something close to what you need. |
| Platforms and integrations | AWeb, plus free iPhone and Android apps that create, send and analyse surveys. It connects to Slack, HubSpot, Mailchimp, Microsoft Teams and Zapier. Salesforce, Power BI and Tableau are Enterprise only. | AWeb, plus the SurveySparrow Go app on iPhone and Android, which can run as an offline survey kiosk. It connects to Slack, Microsoft Teams, Zapier, Google Sheets, HubSpot and Zendesk. API access isn't on the free plan. |
| Best for | surveys where the analysis matters as much as the asking | surveys that feel like a chat |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SurveyMonkey and SurveySparrow. How we grade
Where they differ
- SurveyMonkey starts at $39 per month, billed annually ($468), for one user. SurveySparrow starts at $19 per month, billed yearly ($39 per month billed quarterly).
- SurveySparrow also covers workflow automation.
At a glance
| SurveyMonkey | SurveySparrow | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $39 per month, billed annually ($468), for one user | $19 per month, billed yearly ($39 per month billed quarterly) |
| Free plan | Basic plan: 1 user, unlimited surveys, 10 questions per survey and a limited number of viewable responses per survey. The exact response number is shown only after sign-up. | 1 user, 3 active surveys, 10 questions per survey, 75 responses per quarter, 1,000 contacts and 200 emails. No display or skip logic, web embed or API access. |
| Free trial | None listed | 14-day trial of the Business plan features, no credit card, limited to 50 responses |
| Web | ||
| iOS | ||
| Android | ||
| Made by | SurveyMonkey | SurveySparrow Inc. |
| Price read from | surveymonkey.com | surveysparrow.com |
| Checked | Oct 9, 2026 | Oct 6, 2026 |
Who each one suits
SurveyMonkey
- Customer, employee and market research surveys that need statistical analysis
- Teams that share templates, themes and roles across several survey creators
- One-off projects, using the month-to-month Standard plan
SurveySparrow
- Teams that want surveys presented as a chat conversation
- Customer experience teams running NPS, CSAT and CES surveys
- Solo users who need a few thousand responses a year
Worth knowing
SurveyMonkey
- The free Basic plan allows 10 questions per survey and shows only a limited number of responses per survey.
- Standard Monthly is the only plan billed month to month; the Advantage, Premier and Team plans are billed annually.
- Team plans need at least 3 users. SSO and the Salesforce, Marketo, Power BI and Tableau integrations are Enterprise-only, and Enterprise needs 5 or more users and a demo.
- Paid plans cap responses (1,000 a month on Standard, 15,000 a year on Advantage) and charge $0.15 per extra response.
SurveySparrow
- The free plan stops at 75 responses per quarter, 3 active surveys and 10 questions per survey, with no display or skip logic.
- Plans are billed quarterly or yearly; the pricing page offers no month-to-month billing.
- Basic and Starter include 1 user and Business 3; additional users are a $49 per user / month add-on.
- Custom branding and webhooks start at Business; custom CSS, offline mode, SMS, WhatsApp and Salesforce need Enterprise.
Key features
SurveyMonkey
- Build with AI
- Type a prompt that describes the goals of a survey and SurveyMonkey generates a draft to edit and customize. It is listed on the free Basic plan.
- Logic and survey controls
- Skip logic starts on Standard Monthly. Advanced logic, block randomization and multilingual surveys are reserved for the Premier tiers.
- Analyze with AI and Thematic Analysis
- Ask a question to get AI-generated charts and insight summaries, and have open-ended answers grouped into themes. Both start on the Advantage tier.
- Statistical analysis
- Statistical significance and multi-survey analysis come with the Advantage tier, and crosstabs with Premier.
- Team seats and shared assets
- Team plans share brand assets and set user roles and permissions. Full Access seats create and send surveys; Analyst seats view, comment on and analyze shared ones.
- Mobile apps
- Free iOS and Android apps create, send and analyze surveys, with push notifications. The separate SurveyMonkey Anywhere app adds kiosk mode, plus an Offline Mode on Enterprise plans.
SurveySparrow
- Chat, classic and single-page surveys
- Every plan can build a survey as a chat-style conversation, a classic survey or a single page, starting from more than 1,000 templates.
- Logic and question types
- Display and skip logic start on Basic. Matrix, rank order and constant sum questions need Business, and heatmap questions are Enterprise only.
- Distribution channels
- Share by link, email, Slack or Microsoft Teams on any plan. Web embeds and QR codes start on Basic; SMS, WhatsApp and the mobile SDK are Enterprise.
- Workflows and ticketing
- From Business, custom workflows and webhooks act on responses, and feedback can be turned into tickets with assignment rules and SLA settings.
- AI follow-ups and analysis
- Echo agents ask respondents follow-up questions, and CogniVue groups feedback into themes and sentiment. Key driver analysis is listed under Enterprise.
- SurveySparrow Go mobile app
- A companion app for Android and iOS that creates, shares and tracks surveys from a phone and can run as an offline survey kiosk.
Plans
SurveyMonkey
Basic$0
1 user, unlimited surveys, 10 questions per survey and a limited number of responses per survey, with Build with AI.
Standard Monthly$149
per month, billed monthly
Unlimited questions and 1,000 responses per month, with skip logic, custom design, email invitations and data exports.
Advantage Annual$39
per month, billed annually ($468)
15,000 responses per year, plus payments, statistical significance, multi-survey analysis, Analyze with AI and Thematic Analysis.
Premier Annual$139
per month, billed annually ($1,668)
40,000 responses per year, plus white label branding, advanced logic, multilingual surveys, crosstabs and phone support.
Team Advantage$30
per user / month, billed annually, 3-user minimum
50,000 responses per year, shared brand assets, user roles and account permissions, and the Advantage analysis tools.
Team Premier$92
per user / month, billed annually, 3-user minimum
100,000 responses per year, plus white label branding, advanced logic, multilingual surveys, crosstabs and phone support.
SurveySparrow
Free$0
1 user, 3 active surveys, 10 questions per survey and 75 responses per quarter, shared by link, email, Slack or Microsoft Teams.
Basic$19
per month, billed yearly; $39 per month billed quarterly
1 user and 2,500 responses a year (600 a quarter on quarterly billing), with display and skip logic, web embed, QR codes and payment questions.
Starter$39
per month, billed yearly; $59 per month billed quarterly
1 user and 15,000 responses a year (3,600 a quarter on quarterly billing), plus email embed, manual translation, redirects and HubSpot.
Business$79
per month, billed yearly; $149 per month billed quarterly
3 users and 36,000 responses a year (9,000 a quarter on quarterly billing), plus custom branding, matrix questions, custom workflows and webhooks.
EnterpriseCustom
3 or more users with custom limits, custom CSS, auto-translation, offline mode, SMS and WhatsApp distribution, audit logs and HIPAA compliance.
Ways to pay less
SurveyMonkey
- Education
Reduced pricing for students and educators
Students and educators on a free plan in the US and UK can upgrade at reduced prices from a link on the pricing page. Discounts are granted at SurveyMonkey's discretion for one-year periods.
- Nonprofit
Discounts for eligible nonprofits
Nonprofits on a free plan can submit a discount application. Discounts are discretionary, run for one year and cannot be added to an existing paid account.
- By country
Lower price shown to buyers in India
On October 9, 2026 the pricing page read from India showed Advantage Annual at ₹1,999 a month (₹23,988 billed annually); read from the United States the same day it showed $39 a month ($468).
SurveySparrow
- Annual discount
Lower monthly rate with yearly billing
Billed yearly, Basic is $19 per month against $39 billed quarterly, Starter $39 against $59 and Business $79 against $149. Response allowances differ between the two terms.
- Other savings
CX Day Sale: 25% off yearly Starter and Business
The pricing page shows the yearly Starter and Business prices reduced by 25% during a CX Day Sale. The page's sale data gives an end date of October 9, 2026.
- Startups
$2,000 of credit for $500 for startups
Registered startups up to two years old with 50 or fewer employees can buy $2,000 of credit for $500. Credits expire after 18 months and do not cover Enterprise plans.
- Education
50% off for students
The pricing page advertises 50% off for students under SurveySparrow for Education, arranged by contacting the company.
- Nonprofit
15% off for NGOs
The pricing page advertises 15% off for non-profit organizations, arranged by contacting the company.
