QuestionPro vs SurveySparrow

QuestionPro

• Market researchers who need conjoint, MaxDiff or an audience panel
• Nonprofits, which can get a nonprofit license at no cost
• Field teams collecting survey responses without a connection

SurveySparrow

• Teams that want surveys presented as a chat conversation
• Customer experience teams running NPS, CSAT and CES surveys
• Solo users who need a few thousand responses a year

QuestionPro

• The free Essentials plan covers 1 user and 200 responses per survey.
• Paid plans are priced per user and billed annually; the pricing page shows no monthly option.
• Team Edition needs at least 5 users, and the Research Suite at least 10, with pricing on request.
• The customer experience and employee experience products are sold separately, with pricing on request.

SurveySparrow

• The free plan stops at 75 responses per quarter, 3 active surveys and 10 questions per survey, with no display or skip logic.
• Plans are billed quarterly or yearly; the pricing page offers no month-to-month billing.
• Basic and Starter include 1 user and Business 3; additional users are a $49 per user / month add-on.
• Custom branding and webhooks start at Business; custom CSS, offline mode, SMS, WhatsApp and Salesforce need Enterprise.

QuestionPro

Survey builder with logic

Build surveys from 30 to 52 question types depending on the plan, with branching, piping, randomization and skip logic, and apply your own branding from the Advanced plan.

QuestionPro AI

A Survey Agent drafts a full survey, with questions, scales and logic, from a description. Smart Dashboards build a dashboard and an insight summary from the responses.

Reports and research methods

Reports include real-time shareable dashboards, and data exports to Excel, SPSS and CSV. Conjoint, MaxDiff and A/B testing are part of the Research Suite.

Offline survey app

The iOS and Android app collects responses without an internet connection and stores them on the device until they can be synced.

Multilingual surveys

Field the same survey in more than 100 languages, so respondents in each market can answer in their own language.

Integrations and API

Connect to Salesforce, HubSpot, Microsoft Dynamics, Google Sheets, Tableau and Power BI, or build on Zapier, webhooks and the QuestionPro API.

SurveySparrow

Chat, classic and single-page surveys

Every plan can build a survey as a chat-style conversation, a classic survey or a single page, starting from more than 1,000 templates.

Logic and question types

Display and skip logic start on Basic. Matrix, rank order and constant sum questions need Business, and heatmap questions are Enterprise only.

Distribution channels

Share by link, email, Slack or Microsoft Teams on any plan. Web embeds and QR codes start on Basic; SMS, WhatsApp and the mobile SDK are Enterprise.

Workflows and ticketing

From Business, custom workflows and webhooks act on responses, and feedback can be turned into tickets with assignment rules and SLA settings.

AI follow-ups and analysis

Echo agents ask respondents follow-up questions, and CogniVue groups feedback into themes and sentiment. Key driver analysis is listed under Enterprise.

SurveySparrow Go mobile app

A companion app for Android and iOS that creates, shares and tracks surveys from a phone and can run as an offline survey kiosk.

QuestionPro

• Essentials$0

  1 user, 200 responses per survey and 30 question types, with basic surveys, logic, integrations and analysis.

• Advanced$99

  per user / month, billed annually

  1 user, 25,000 responses per year and 38 question types, with standard surveys, logic, integrations and analysis, plus branding.

• Team Edition$83

  per user / month, billed annually, 5-user minimum

  100,000 responses per year, 46 question types, collaboration, regional data centers and a dedicated account manager.

• Research SuiteCustom

  10 or more users with custom response pricing, 52 question types, and communities, audience and qualitative tools.

SurveySparrow

• Free$0

  1 user, 3 active surveys, 10 questions per survey and 75 responses per quarter, shared by link, email, Slack or Microsoft Teams.

• Basic$19

  per month, billed yearly; $39 per month billed quarterly

  1 user and 2,500 responses a year (600 a quarter on quarterly billing), with display and skip logic, web embed, QR codes and payment questions.

• Starter$39

  per month, billed yearly; $59 per month billed quarterly

  1 user and 15,000 responses a year (3,600 a quarter on quarterly billing), plus email embed, manual translation, redirects and HubSpot.

• Business$79

  per month, billed yearly; $149 per month billed quarterly

  3 users and 36,000 responses a year (9,000 a quarter on quarterly billing), plus custom branding, matrix questions, custom workflows and webhooks.

• EnterpriseCustom

  3 or more users with custom limits, custom CSS, auto-translation, offline mode, SMS and WhatsApp distribution, audit logs and HIPAA compliance.

QuestionPro

• Nonprofit

  Free Nonprofit license

  Nonprofits can get the Nonprofit license, listed at $1,188 per year, for free in return for a backlink on their website. It covers one user and up to 10,000 responses.

• Education

  Discounted academic licenses

  Universities and colleges can buy a Survey & Analytics license at what QuestionPro calls a highly discounted price through its academic sales team. No figure is published.

SurveySparrow

• Annual discount

  Lower monthly rate with yearly billing

  Billed yearly, Basic is $19 per month against $39 billed quarterly, Starter $39 against $59 and Business $79 against $149. Response allowances differ between the two terms.

• Other savings

  CX Day Sale: 25% off yearly Starter and Business

  The pricing page shows the yearly Starter and Business prices reduced by 25% during a CX Day Sale. The page's sale data gives an end date of October 9, 2026.

• Startups

  $2,000 of credit for $500 for startups

  Registered startups up to two years old with 50 or fewer employees can buy $2,000 of credit for $500. Credits expire after 18 months and do not cover Enterprise plans.

• Education

  50% off for students

  The pricing page advertises 50% off for students under SurveySparrow for Education, arranged by contacting the company.

• Nonprofit

  15% off for NGOs

  The pricing page advertises 15% off for non-profit organizations, arranged by contacting the company.