SmartSurvey review (2026): is the free plan enough?
UK online survey platform with a free plan and CX programs
Black Friday: is there a SmartSurvey sale?
SmartSurvey report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for UK survey work with a free plan to start
SmartSurvey is a UK survey platform with a free plan of 100 responses a month and a 14-day trial of paid plans. The first paid plan is GBP 70 a month for one user, and multiple users start on Growth at GBP 100 a user.
Who SmartSurvey is for
- Fits if you want a free plan to try and a UK-based vendor
- Works for teams that need dashboards and shared reports on Growth
Who SmartSurvey is not for
- Pricey if you are one person, with Advanced at GBP 70 a month
- Tight if you stay free, as there are 100 responses a month and no e-mail invites
- Skip it if you need several users on Advanced, as multiple users start on Growth, GBP 100 a user
- Watch out: prices are in pounds and exclude VAT
- Watch out: case management and full white labelling are Scale add-ons
Why SmartSurvey gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyAdvanced is GBP 70 a month billed annually (about $90) for one user, against a forms middle of $20 and a dearer quarter of $39.
- CFree plan and trialBasic is free: 100 responses a month and no e-mail invites. A 14-day trial of Advanced and Growth needs no card.
- BFeaturesBuilder, logic, analysis, dashboards, sharing, distribution, API and integrations. Nothing in the listing shows a gap in the core job.
- CEase of useNo rating on record. You build surveys yourself.
- BPlatforms and integrationsWeb only, with three listed integrations and an API.
What these grades rest on. Graded from this listing, whose facts were read from SmartSurvey's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/smartsurvey#review"><img src="https://toolgpa.com/badge/smartsurvey.svg" alt="SmartSurvey: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where SmartSurvey stands among form and survey tools
SmartSurvey's GPA of 2.2 is higher than 56 of the 148 other form and survey tools we grade, and level with 31.
It stands best on features (B, above 96 of 148) and worst on value for money (D, above 1).
Its paid plans start at about $93.79 a month, against a middle price of $20 for the category: 94 of the 114 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 5 tools score higher and cost less.
Each grade against the category
Every bar is all 149 form and survey tools we grade, cut by the letter each got. SmartSurvey’s own letter is outlined.
- DValue for moneyAbove 1 of 148, level with 33
- CFree plan and trialAbove 32 of 148, level with 78
- BFeaturesAbove 96 of 148, level with 48
- CEase of useAbove 7 of 148, level with 135
- BPlatforms and integrationsAbove 46 of 148, level with 101
Price against what you get
Each dot is one of 121 form and survey tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep SmartSurvey, or make your own?
Keep it
The plain part of SmartSurvey you could make: forms, surveys and templates. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
It costs $1,125.51 a year.
What you could make
- Forms, surveys and templates: an app builder makes these well.
What you could not
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Salesforce, Power BI and Webhooks among them, and has an API.
- What a company asks for before it lets staff use something: roles and permissions.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. SmartSurvey’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is SmartSurvey?
SmartSurvey is a UK-based online survey and feedback platform for building surveys and forms and analyzing the responses. A free Basic plan covers 100 responses a month, paid plans add branding, logic, dashboards and an API, and a sales-led tier adds white labelling and security extras.
Worth knowing
- Prices are in pounds sterling and exclude VAT, according to the pricing page.
- Advanced includes a single user; multiple users start on Growth, which is priced per user.
- The free plan has 100 responses a month and no e-mail invitations.
- Case management, reputation management and full white labelling are add-ons on the Scale tier.
Key features
- Survey and form builder
- Create surveys or forms with core question types and 130+ templates; advanced question types and AI building are on the plans listed.
- Logic and personalisation
- Advanced and above include logic and personalisation, a custom thank-you message and custom branding with a logo and theme.
- Analysis
- Paid plans include sentiment analysis, trend charts and word clouds; Scale adds thematic analysis of open-text answers.
- Dashboards and sharing
- Growth adds dashboards, multiple user accounts, permissions and shared templates; Scale lists unlimited dashboards.
- Distribution
- Send by e-mail, popups, web embed, QR codes, tracking links and offline or kiosk mode; SMS invitations are on Scale.
- API and integrations
- Growth includes an API and webhooks, with Salesforce and Power BI connections listed among the integrations.
SmartSurvey pricing
As of Nov 13, 2026, SmartSurvey has a free plan, and paid plans start at £70 per month, billed annually (£90 billed monthly).
- Starts at
- £70 per month, billed annually (£90 billed monthly)
- Free plan
- Basic: 1 user, 100 responses per month, no e-mail invites, 130+ templates, AI survey building and export of a results summary to Word.
- Free trial
- 14-day free trial of the paid Advanced and Growth plans, no credit card needed
| Plan | Price | What you get |
|---|---|---|
| Basic | £0 | 1 user, 100 responses per month, core question types and 130+ templates. |
| Advanced | £70per month, billed annually (£840 a year; £90 billed monthly) | 1 user, 30,000 responses and 90,000 e-mail invites a year, logic, custom branding, sentiment and text analysis. |
| Growth | £100per user / month, billed annually (£1,200 a year; £125 billed monthly) | Priced per user, with 90,000 responses a year, dashboards, user permissions, shared templates, API and webhooks. |
| Scale | Custom | Sold through sales: thematic analysis, auto translate, SMS invitations, hiding the SmartSurvey badge, SSO and HIPAA compliance. |
Read from smartsurvey.co.uk on Nov 13, 2026. Prices change, so confirm with SmartSurvey before you buy.
Ways to pay less
- Annual discountSave with annual billing
The pricing page says annual billing saves up to 22%: 22% on Advanced and 20% on Growth.
Stated on smartsurvey.co.uk - EducationStudent plan
The student plan page says its plan starts from £7.50 a month with annual billing, and also lists a free tier.
Stated on smartsurvey.co.uk
Works with
SmartSurvey alternatives
- SmartSurvey vs SurveyMonkey
Free plan · from $39/mo
- SmartSurvey vs Alchemer
Free plan · from $315/yr
- SmartSurvey vs QuestionPro
Free plan · from $99/mo
- SmartSurvey vs Qualtrics
Free plan · from $420/mo
- SmartSurvey vs SurveySparrow
Free plan · from $19/mo
Common questions
Does SmartSurvey have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. SmartSurvey is listed for Web.
Does SmartSurvey have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. SmartSurvey is listed for Web.
Is SmartSurvey open source?
SmartSurvey is not described as open source on its own site, as read on Nov 13, 2026.
Does SmartSurvey have an API?
Yes. SmartSurvey offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.