SmartSurvey vs SurveySparrow (2026): which should you pick?

Pick SmartSurvey if

• Fits if you want a free plan to try and a UK-based vendor
• Works for teams that need dashboards and shared reports on Growth

Look elsewhere if

• Pricey if you are one person, with Advanced at GBP 70 a month
• Tight if you stay free, as there are 100 responses a month and no e-mail invites
• Skip it if you need several users on Advanced, as multiple users start on Growth, GBP 100 a user
• Watch out: prices are in pounds and exclude VAT
• Watch out: case management and full white labelling are Scale add-ons

Pick SurveySparrow if

• Fits if you want a survey that reads like a chat rather than a form
• Works for customer experience teams running NPS, CSAT and CES surveys

Look elsewhere if

• Tight if you stay free: 1 user, 3 active surveys, 10 questions each, 75 responses a quarter and no skip logic or embed
• Pricey if you add people, as Basic and Starter cover 1 user and extra users are $49 each a month
• Pricey if you want your own branding, matrix questions or webhooks, which start at Business at $79 a month billed yearly
• Not for you if you want to pay month by month, since billing is quarterly or yearly only
• Watch out: custom CSS, offline mode, SMS, WhatsApp and Salesforce need Enterprise, and the trial stops at 50 responses

SmartSurvey

• Prices are in pounds sterling and exclude VAT, according to the pricing page.
• Advanced includes a single user; multiple users start on Growth, which is priced per user.
• The free plan has 100 responses a month and no e-mail invitations.
• Case management, reputation management and full white labelling are add-ons on the Scale tier.

SurveySparrow

• The free plan stops at 75 responses per quarter, 3 active surveys and 10 questions per survey, with no display or skip logic.
• Plans are billed quarterly or yearly; the pricing page offers no month-to-month billing.
• Basic and Starter include 1 user and Business 3; additional users are a $49 per user / month add-on.
• Custom branding and webhooks start at Business; custom CSS, offline mode, SMS, WhatsApp and Salesforce need Enterprise.

SmartSurvey

Survey and form builder

Create surveys or forms with core question types and 130+ templates; advanced question types and AI building are on the plans listed.

Logic and personalisation

Advanced and above include logic and personalisation, a custom thank-you message and custom branding with a logo and theme.

Analysis

Paid plans include sentiment analysis, trend charts and word clouds; Scale adds thematic analysis of open-text answers.

Dashboards and sharing

Growth adds dashboards, multiple user accounts, permissions and shared templates; Scale lists unlimited dashboards.

Distribution

Send by e-mail, popups, web embed, QR codes, tracking links and offline or kiosk mode; SMS invitations are on Scale.

API and integrations

Growth includes an API and webhooks, with Salesforce and Power BI connections listed among the integrations.

SurveySparrow

Chat, classic and single-page surveys

Every plan can build a survey as a chat-style conversation, a classic survey or a single page, starting from more than 1,000 templates.

Logic and question types

Display and skip logic start on Basic. Matrix, rank order and constant sum questions need Business, and heatmap questions are Enterprise only.

Distribution channels

Share by link, email, Slack or Microsoft Teams on any plan. Web embeds and QR codes start on Basic; SMS, WhatsApp and the mobile SDK are Enterprise.

Workflows and ticketing

From Business, custom workflows and webhooks act on responses, and feedback can be turned into tickets with assignment rules and SLA settings.

AI follow-ups and analysis

Echo agents ask respondents follow-up questions, and CogniVue groups feedback into themes and sentiment. Key driver analysis is listed under Enterprise.

SurveySparrow Go mobile app

A companion app for Android and iOS that creates, shares and tracks surveys from a phone and can run as an offline survey kiosk.

SmartSurvey

• Basic£0

  1 user, 100 responses per month, core question types and 130+ templates.

• Advanced£70

  per month, billed annually (£840 a year; £90 billed monthly)

  1 user, 30,000 responses and 90,000 e-mail invites a year, logic, custom branding, sentiment and text analysis.

• Growth£100

  per user / month, billed annually (£1,200 a year; £125 billed monthly)

  Priced per user, with 90,000 responses a year, dashboards, user permissions, shared templates, API and webhooks.

• ScaleCustom

  Sold through sales: thematic analysis, auto translate, SMS invitations, hiding the SmartSurvey badge, SSO and HIPAA compliance.

SurveySparrow

• Free$0

  1 user, 3 active surveys, 10 questions per survey and 75 responses per quarter, shared by link, email, Slack or Microsoft Teams.

• Basic$19

  per month, billed yearly; $39 per month billed quarterly

  1 user and 2,500 responses a year (600 a quarter on quarterly billing), with display and skip logic, web embed, QR codes and payment questions.

• Starter$39

  per month, billed yearly; $59 per month billed quarterly

  1 user and 15,000 responses a year (3,600 a quarter on quarterly billing), plus email embed, manual translation, redirects and HubSpot.

• Business$79

  per month, billed yearly; $149 per month billed quarterly

  3 users and 36,000 responses a year (9,000 a quarter on quarterly billing), plus custom branding, matrix questions, custom workflows and webhooks.

• EnterpriseCustom

  3 or more users with custom limits, custom CSS, auto-translation, offline mode, SMS and WhatsApp distribution, audit logs and HIPAA compliance.

SmartSurvey

• Annual discount

  Save with annual billing

  The pricing page says annual billing saves up to 22%: 22% on Advanced and 20% on Growth.

• Education

  Student plan

  The student plan page says its plan starts from £7.50 a month with annual billing, and also lists a free tier.

SurveySparrow

• Annual discount

  Lower monthly rate with yearly billing

  Billed yearly, Basic is $19 per month against $39 billed quarterly, Starter $39 against $59 and Business $79 against $149. Response allowances differ between the two terms.

• Other savings

  CX Day Sale: 25% off yearly Starter and Business

  The pricing page shows the yearly Starter and Business prices reduced by 25% during a CX Day Sale. The page's sale data gives an end date of October 9, 2026.

• Startups

  $2,000 of credit for $500 for startups

  Registered startups up to two years old with 50 or fewer employees can buy $2,000 of credit for $500. Credits expire after 18 months and do not cover Enterprise plans.

• Education

  50% off for students

  The pricing page advertises 50% off for students under SurveySparrow for Education, arranged by contacting the company.

• Nonprofit

  15% off for NGOs

  The pricing page advertises 15% off for non-profit organizations, arranged by contacting the company.